Ever the play-time innovator, Mattel recently announced its brand-new gender inclusive doll line—Creatable World!

The customizable doll kit allows kiddos to create an almost endless number of combinations. With six different skin tones available, each doll also comes with two different hairstyle options and plenty of wardrobe/accessory options for some serious styling.

Kim Culmone, Senior Vice President of Mattel Fashion Doll Design, said in a press release, “Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels.”

Culmone added, “Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”

The Creatable World line retails for $30 and is available at Target and Walmart or online at Amazon or Mattel’s website.

—Erica Loop

Featured photo: Courtesy of Mattel

 

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