In March when children started transitioning to learning from home, the Mattel Playroom was launched. This free online destination offers parents and caregivers activities and content along with play-from-home information and tips. As we head into the holiday season, Mattel is transforming the online destination into a holiday hub.
The Holiday Hub offers:
- Holiday-themed crafts, including new printable holiday cards from Barbie, Hot Wheels and Thomas & Friends, as well as a step-by-step guide for building your own Barbie Cookie Dreamhouse.
- Ideas for holiday decorations and play, including instructions on how to incorporate dolls into holiday décor, recommendations on how to host an ugly sweater party with your toys and suggestions on how to create a winter-themed race with your Hot Wheels, to name a few.
- Holiday-themed content from American Girl, Barbie and Thomas & Friends, among others. For example, American Girl’s The Perfect Present, follows Rebecca as she searches for the perfect gifts for her loved ones.
- Insights from Mattel’s play experts on how to manage the inevitable holiday stress, and ideas on creative ways to give back this season.
Today’s holiday update is just the beginning. Mattel plans to regularly introduce new festive content over the coming months.