Cue the nostalgia. Sanrio has partnered with Mattel to create a toy and accessory collection featuring popular characters – Hello Kitty, My Melody and Badtz-Maru. This never-before-seen collection includes a super cute doll line, featuring fun characters with fantastical touches and fashion accompanied by Hello Kitty and Friends for even more storytelling opportunities; playsets with fan favorite characters; surprise elements; fun collectibles and must-have stationery for all Hello Kitty and Sanrio fans.
Sanrio Double Dippers: Sanrio Double Dippers collectible sets are filled with sweet surprises. Each set includes 1 Hello Kitty figure, 1 removable hat accessory and 1 donut or cake accessory.
Hello Kitty and Friends Éclair Doll: Éclair doll comes dressed in trendy clothes and accessories like glittery high-top sneakers, a vinyl skirt, and bow headpiece to match her bestie, Hello Kitty.
Hello Kitty and Friends Stylie Doll: Stylie doll comes dressed in trendy clothes and accessories like glittery high-top sneakers, a vinyl skirt, and bow headpiece to match her bestie, My Melody.
Hello Kitty and Friends Jazzlyn Doll: For fashion play, Jazzlyn doll comes dressed in trendy clothes and accessories like glittery high-top sneakers, a vinyl skirt, and headpiece to match her bestie, Badtz-Maru.
Hello Kitty and Friends Minis Hamburger Diner Playset: Savor the fun with this Hello Kitty Hamburger compact loaded with fun surprises.
Hello Kitty and Friends Minis Tea Party Playset: Pinkies up for this Hello Kitty Tea Party compact filled with surprises.
Hello Kitty and Friends Minis Beach Pencil Playset: Make a splash with this Hello Kitty Watermelon beach-themed pencil box set that features a playset, storage, and stationery supplies.
Hello Kitty and Friends Minis Carnival Pencil Playset: This Hello Kitty Candy Carnival pencil box set features a playset, storage, and stationery supplies.
Hello Kitty Plush: Made with soft fabrics and at 8-inches tall, she’s the perfect size for take-along play.
Sanrio Surprise Stamper: These Sanrio Surprise Minis collectibles are triple the fun, with 8 to collect. Each figure is a self-stamper, pencil-topper, and keychain.
“This collection offers Sanrio fans a whole new way to experience the brand in a fun and entertaining way,” said Jill Koch, SVP of Sales and Business Development at Sanrio, Inc. “Over the past 60 years, Sanrio has cemented a legacy built on the foundation of Small Gift, Big Smile and this collection with Mattel encompasses that so well.”
The Mattel x Hello Kitty and Friends line evokes Sanrio’s heritage, while tapping into emerging trends – like color reveal surprise, encouraging fans of all ages to play in new ways, collect them all, accessorize and gift just in time for the holidays.
All photos courtesy of Mattel