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A Letter to My Middle Child

“Sometimes it’s hard to be sandwiched in between two siblings who both require a significant amount of time and attention.”

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shopDisney’s Top 15 Holiday Toys List Is Packed with Magic

The holidays are on the way––how’s your wish list shopping going? To help parents find the hottest toys this year, shopDisney has revealed the 2020 Top 15 Holiday Toys list.
For the third year in a row, Disney is sharing…

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Our Fave Products From Disney’s Biggest Sale

The limited sale won’t last long.

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Mattel #ThankYouHeroes

Mattel Expands #ThankYouHeroes Collection with New Collectible Products

Matchbox, Mega Construx and UNO join the collection.

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Thank You Heroes

Mattel Unveils Special Edition Collection Immortalizing Today’s Heroes

The popular toy brand has a new roster of #ThankYouHeroes Fisher-Price action figures and Little People figurines.

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Our Editors & Staff Reveal the Best Gifts They Received Last Year

From shoes every mom should own to toys that are still seeing action, read on for the best presents we still love one year later.

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This Toddler’s Reaction to Bruce Banner Hulking Out is Everything

Get ready to giggle as you watch what happens when a two-year-old sees a mild-mannered man transform into this Marvel superhero.

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The 10 Best Pop Culture Stores in Seattle

Whether you’re a collector or looking for the perfect gift, these shops offer everything from comic books and costumes to a build-your-own Funko Pop toy center.

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Sew Cool: Here’s Where Your Kid Can Make Clothes For Their Doll

This spot in Queens offers kid couture classes—and a whole lot more!

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Oldschool Toys from Your ’90s Childhood

We’ve got the definitive list that confirms playtime was way better back in your day.

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How to Teach Kids to Manage Money and Debt Without Fear

I remember going shopping long ago with my firstborn daughter in tow. She was seven at the time and really wanted this new doll that was on display. When I told her that we didn’t have the cash for it…

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These Are the Fastest Selling Toys for the 2017 Holidays

These must-have toys are flying off the shelves.

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The WWE Superstars Are Coming to Toys “R” Us, as Dolls!

These new dolls feature the toughest, baddest women of the WWE.

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This New Interactive “Star Wars” Toy Line Is Going to Be at the Top of Every Wish List

You junior Jedi is going to go nuts for these toys inspired by the next film.

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Beat Bugs Toys Are Officially Available, but Only at Target

Take the Beat Bugs mania into playtime with this new line of toys inspired by the show.

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Wonder Woman Toys for Toddlers to Teens

If your kids are clamoring for Wonder Woman toys, check these out!

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The Force Is Strong with These Cool New Star Wars Products

It’s no Jedi mind-trick: Star Wars is turning 40 this year and there’s plenty of cool new gear out there to celebrate it. Check out our faves.

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We Love These Toys That Break Down Gender Barriers

These toys buck gender stereotypes and offer a fresh take on play time.

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Huzzah! There’s a New Toy Store in Venice

Huzzah: an expression of approval, or delight. And approval and delight is what your kids will express when you take them to the newest toy store to hit the Westside.

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Inside the Totally Awesome PuzzleZoo with Jay Demircift

From hard-to-find action figures and comic books, to top-brand board games and puzzles, Puzzle Zoo and their new online toy store boasts one of the most unique toy collections in the country. And it’s not just a fave family-run institution—it’s…

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Tiny Toys for Small Spaces

We know what apartment living is like: tight quarters, lack of space, and, if you have kids, toys spreading into each and every room. That’s why we went to the NYC Toy Fair last week in search of the best…

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