Have you ever seen a baby costume that wasn’t adorable?

We love a good first. First smile, first time they sit up, and definitely first holidays. Halloween is a super fun one, thanks to the opportunity to put your little one in a costume that somehow makes them even cuter (before they have a strong opinion about what they wear for trick-or-treating, right?). Another bonus? Most baby costumes double as a cozy outfit they can wear while older siblings snag candy around the block on Halloween Eve. Plus, they make for the perfect family Halloween pictures. We’ve put together a list of the cutest and most popular baby costumes for 2023. Read on to check out our picks!

Baby Yoda Costume

Super Hero Stuff

We know his name is actually Grogu, but he'll always be Baby Yoda to us. Includes a robe and matching green ears cap.

Baby Yoda Costume ($41.99)—Buy Here!

Baby Shark Costume

Target

We're really sorry for putting the song in your head, but you've gotta admit—it's catchy. Plus, if it leads to the adorable popover Baby Shark costume, we'll deal with the ear worm.

Baby Shark Costume ($25.00)—Buy Here!

Baby Pumpkin Costume

Target

It's a classic for a reason! This baby pumpkin costume comes with a popover top and the (omg how cute) pumpkin hat.

Baby Pumpkin Costume ($25.00)—Buy Here!

Baby Dinosaur Costume

Pottery Barn Kids

Everyone loves a dino, but this prehistoric cutie even comes complete with hatched egg! It includes extra-cushy jumpsuit and headpiece.

Baby Dinosaur Costume ($59.00)—Buy Here!

Baby Lion Costume

HalloweenCostumes.com

Everything about this sweet lion costume makes it oh-so-Instagram-worthy, down to the red ribbon on the tail! Includes jumpsuit, tail, hood, and booties.

Baby Lion Costume ($54.99)—Buy Here!

Baby Bat Costume

Party City

The cutest bat in town is obviously yours. The plush jumpsuit and headpiece even include some not-so-scary fangs!

Baby Bat Costume ($30.00)—Buy Here!

Baby Cow Costume

Spirit Halloween

Mooooove over, everyone. The most darling cow this side of the ranch is coming through, complete with jumpsuit and hood!

Baby Cow Costume ($34.99)—Buy Here!

Baby Grinch Costume

HalloweenCostumes.com

Why wait until the holidays to get into the spirit? Your heart will grow 3 sizes when you see your babe all Grinched up. This costume comes with a hooded costume and shoe covers.

Baby Grinch Costume ($39.99)—Buy Here!

Boss Baby Costume

Amazon

We all know babies are the real boss, so this easy-peasy costume is perfect. It's a fast onesie with a bowtie!

Boss Baby Costume ($31.99)—Buy Here!

Baby Dalmatian Costume

Amazon

101 is probably too much (probably) but we can't get enough of this single spotty puppy. It comes with a jumpsuit, headpiece, and shoe covers

Baby Dalmatian Costume ($25.68+)—Buy Here!

 

All the products listed are independently & personally selected by our shopping editors.

If you buy something from the links in this article, we may earn affiliate commission or compensation. Prices and availability reflect the time of publication.

All images courtesy of retailers.

You already love Hanna Andersson pajamas, & the new Hanna Baby collection is perfect for the ‘4th trimester’

If you’ve ever created a holiday family pajama moment, then you’re already familiar with Hanna Andersson. They’re notorious for their PJs (for good reason) and we’d be lying if we said we weren’t eagerly waiting for their holiday season drop. And, of course, we adore their adorable core collection for babies and kids. But we’re just as excited about the new Hanna Baby collection that launched today as we are about Hanna Andersson pajamas.

Hanna Baby, along with the brand’s first-ever Baby Bundles gifting collection, is helping to make the fourth trimester transition easier. With the same heirloom-quality you’re used to, the line features sleepers, outfits, blankets, socks, hats and more. They all feature OEKO-TEX®certified materials and details like fold-over cuffs for longer-lasting fit. Hanna Baby also includes the softest mom and baby matching pajamas (it’s Hanna Andersson, after all, right?) that not only allow you to fill your Tinybeans albums with memories, but also makes for easy nursing. Check out some of our favorites below.

Hanna Baby 5-Piece Gift Set

Hanna Andersson

A $74 value. Available in 3 colors: Ecru (pictured), North Air Blue, and Blush Pink. Hanna Baby 5-Piece Gift Set ($50.00)—Buy Here!

Hanna Baby 8-Piece Gift Set

Hanna Andersson

The perfect baby shower gift; a $154 value. Available in 3 colors: Blush Pink (pictured), North Air Blue, and Ecru. Hanna Baby 8-Piece Gift Set ($100.00)—Buy Here!

Hanna Baby 11-Piece Gift Set

Hanna Andersson

Everything a newborn needs; a $248 value. Available in North Air Blue (pictured), Ecru, and Blush Pink. Hanna Baby 11-Piece Gift Set ($200.00)—Buy Here!

Women's Pima Cotton Button Up Pajama Set

Hanna Andersson

Hypoallergenic, eczema-friendly, and scratch-free seams that lay straight. Available in Ecru/Soft Black (pictured), Ecru/North Air Blue, and Ecru/Blush Pink. Women's Pima Cotton Button Up Pajama Set ($134.00)—Buy Here!


All the products listed are independently & personally selected by our shopping editors.

If you buy something from the links in this article, we may earn affiliate commission or compensation. Prices and availability reflect the time of publication.

All images courtesy of retailers.

Your little bunnies will be ready to hop to in these baby Easter outfits!

Is there anything cuter than holiday-ready baby clothes (other than your baby, of course!)? We really go gah-gah for little tiny outfits for special occasions, so we’re eggs-tra excited for all the Easter options that are popping up. Between Easter egg hunts, pictures with the Easter Bunny, Easter brunch or dinner, and family photos, there are more than enough reasons to start shopping for fun goodies to get your little bitty babe ready for the season! Of course, we know there are a bunch of different options for baby Easter outfits. That’s why we did some hunting of our own and landed on one of our absolute favorite go-tos for baby and kids apparel, The Children’s Place, to get Easter-ready.

Whether you’re looking for cute and casual or darling and dressy, our list of baby Easter outfits covers everyone. There are one-pieces, dresses, sets, and more. Plus, we really love The Children’s Place especially because we’ve always been able to to rely on their pieces to hold up and look great even as hand-me-downs. Classics are classics for a reason, right? No matter if you’re dressing your first baby or your fifth, we’re sure you’ll be able to find the perfect look to welcome Easter!

Plaid Poplin Outfit Set

The Children's Place

Your little dude will look so dapper in this ultra-spring-ready outfit!

Plaid Poplin Outfit Set ($34.97)—Buy Now!

Sun Valley Lace Dress

The Children's Place

This sunny hue is perfect for your ray of sunshine!

Sun Valley Lace Dress ($19.99)—Buy Now!

Summer Dawn Polo Romper

The Children's Place

A step up from a crewneck and in the sweetest spring color! Also comes in Mellow Aqua.

Summer Dawn Polo Romper ($19.95)—Buy Now!

Sunset Gold Floral Bodysuit Dress

The Children's Place

Florals are quintessential Easter, so you can't go wrong with this comfy bodysuit dress!

Sunset Gold Floral Bodysuit Dress ($19.95)—Buy Now!

Pink Plaid Poplin Set

The Children's Place

It's the tiny little baby belt for us, but the fab color combo is a close second!

Pink Plaid Poplin Set ($29.97)—Buy Now!

Rose Pottery Tropical Tiered Dress

The Children's Place

From Easter to spring vacation and beyond, this sweet little set will be a fast fave!

Rose Pottery Tropical Tiered Dress ($30.07)—Buy Now!

Blue Riviera Set

The Children's Place

Giddy up! Wear these pieces separately or apart—they'll be adorable no matter what.

Blue Riviera Set ($27.97)—Buy Now!

2-Piece Playwear Set

The Children's Place

For super casual spring outings, this gives you the option of layering for your little one's comfort. Also comes in pink!

2-Piece Playwear Set ($18.48)—Buy Now!

Bunny Tutu Dress

The Children's Place

Cue the bunny ballet! This is the cutest dress-up or dress-down frock.

Bunny Tutu Dress ($26.95)—Buy Now!

Whirlwind Floral Tiered Dress

The Children's Place

The button face details just add to the precious vibes of this little set!

Whirlwind Floral Tiered Dress ($19.99)—Buy Now!

Multi Floral Dress

The Children's Place

This dress reminds us of a spring garden. You can almost smell it!

Multi Floral Dress ($16.99)—Buy Now!

Multi Plaid Gingham Romper Set

The Children's Place

Keep them cute and safe from the sun in this romper set!

Multi Plaid Gingham Romper Set ($17.48)—Buy Now!

Tropical Romper Set

The Children's Place

Spring is right around the time we all start developing a taste for the tropics, and this set is great for brunch and the beach!

Tropical Romper Set ($24.47)—Buy Now!

If you buy something from the links in this article, we may earn affiliate commission or compensation. Prices and availability reflect the time of publication.

All images courtesy of The Children’s Place.

Whether you’re looking for the cutest summer swimsuit, gender neutral clothing or the best kids shoes, navigating the world of apparel can be overwhelming! That’s where some amazing women entrepreneurs come in, who’ve taken their experience as moms and turned it into sensory-friendly items, activity-based headwear and the cutest slippers-turned-shoes on the market. And that’s just the beginning! Keep scrolling to see the best and brightest clothing, shoes and accessories on the market––all created by moms.

mini + meep: Ethically & Sustainably-Made Organic Kids and Baby Clothes

We took one peek at the mini + meep shop and were blown away by the creative illustrations, positive messages and colorful palates of each tee, bib and onesie. Created by Asheville mama, Fay Grant, mini + meep's story dates back to 2014 when Fay was struggling to conceive and began painting artwork that would one day adorn her nursery. Fast forward to 2021 and Fay has donated over 40,000 meals to local children in need (they work with a local nonprofit to donate a meal for every order placed) and her online shop is full of products that are grown and sewn in the USA. mini + meep's line is made from all organic unbleached cotton and printed with eco-friendly, water-based inks. In fact, all of the artwork printed on mini + meep products are hand-painted by Fay from her home (which she shares with her daughter, Emmalyn) in the Blue Ridge Mountains. 

Online: miniandmeep.com

Rent-a-Romper: Clothing Subscription That's Good for You & the Environment

Founder, Lauren Gregor is all about making parenting easier, which is why she launched Rent-a-Romper in March 2020. We imagine starting her business on the precipice of a global pandemic wasn't exactly planned. But, this determined mom didn't let it stop her from helping to alleviate the mental load of moms who we all know have been burdened with so much since the beginning of the pandemic.

Gregor's Rent-a-Romper aims to make ethical and affordable clothing accessible to all families with her capsule clothing collections. Take the quick quiz and Rent-a-Romper will curate a capsule wardrobe just for your child. Wear the clothes as long and as often as you like, and then return the styles in the compostable self-addressed package when you're ready to size up or swap out styles. Simply log back in to Rent-a-Romper to designate what you'd like in your next capsule delivery. By opting for a service like Rent-a-Romper not only are you off the hook for shopping for clothes, but you're also helping the planet by opting out of the "fast fashion" trend, which negatively affects the environment. It's truly a win-win. 

Online: rentaromper.com

 

Tees That Take Your Kids on a Journey: Kids Living Loudly

We love the whimsical designs, bold colors and soft-as-a-baby blanket material of Kids Living Loudly tees. In fact, it passed the test of our toddler who is awful at transitions and much to our surprise, didn't put up a fight when we dressed him in his new Caden, the Silly Crocodile tee. He proudly wore it all day and we knew he'd be able to play and move comfortably thanks to the stretchy fabric that's made up of sustainable bamboo, organic cotton and rayon. 

The husband and wife team behind the brand wanted to not only create tees that withstood rough and tumble play, but that also told a story and was meaningful to families. This means that each tee takes your kiddo on a journey. From the moment he opens the fun dino capsule box to the short story of your tee's character (each story is printed on wildflower seed paper which you can then plant), your child will be captivated. Check out all the whimsical designs here.

Online: livingloudly.com

Super Soft PJs That Won’t Ever Itch: Lovey&Grink

Lovey&Grink

From bedtime routines to their lovey, kids need schedules and comfort to develop positive sleep habits. Beyond that—and what is sometimes overlooked—is the actual PJs they wear to bed. Lovey&Grink aims to send kiddos off to dreamland with their incredibly soft pajamas. Founded by parents Alexis, Seth and Becky, Lovey&Grink produces durable, breathable and soft pajamas your kids will be eager to sleep in. They developed their line after their four-year-old daughter complained that her PJs were itchy or made her hot at night. They decided to make their own after discovering that most softer pajamas were either expensive or prone to shrinkage.

Lovey&Grink start at size 12 months and come in a variety of playful prints like milk and cookies, vintage race cars and unicorns. PJs are on the thinner side, which we found perfect for summer or hot nights. Sizes run small so size up if you’re unsure which size will fit.

Online: loveyandgrink.com

Modified for Your Body: Modibodi

Modibodi

After the birth of her second child, Kristy Chong battled with the same “unmentionable” bladder leaks that most women do. Instead of shying away from it, she become determined to start her own brand that carried underwear that not only changed women's mindsets but also the planet. She set out to design and develop leak-proof undies using her patented Modifier Technology™. Now women, teens and even men can shop the Modibodi™ collection that is packed with a reusable, sustainable range of tops, singlets, period and sweat-proof undies and swimwear.

Online: us.modibodi.com

Aloha Patchwork: Sweet Sweet Honey Hawaii

Sweet Sweet Honey Hawaii

After giving birth to her second child, Jennifer Teixeira was discouraged with a lack of styles and fabrics that represented personality, style and practicality for her baby. Using her degree in graphic design from FIDM and experience working with surf brand Blue Hawaii, Teixeira founded Sweet Sweet Honey Hawaii in 2015, a mommy and baby apparel brand inspired by Jennifer’s grandmother and parents, who created aloha print patchwork blankets for special events and occasions. The Hawaiian-inspired brand is made of up cute tropical designs in lightweight fabrics that are easy to put on. In honor of the "aloha" concept, Sweet Sweet Honey continues to give back by donating premium swaddle blankets to local NICU wards and adopting eco-friendly practices with minimal packaging and plastic use.

Online: sweetsweethoneyhawaii.com

Sustainable Suits: Bonbon Swim

Bonbon Swim

Mom Keren Barash was underwhelmed when it came to finding a quality swimsuit for her daughter. Unwilling to compromise on quality, she was inspired to create her own line that would feature classic styles (with a bit of French inspo) that would offer sun protection, comfort and sustainability. While continuing to work full time, Barash took the better part of a year testing design, fit and finding the right manufacturing studio to produce the lineup for Bonbon Swim. The current line features one pieces and rashguards for girls made with protective and sustainable UPF 50 nylon fabrics that range in sizes from six months to five years. sizes 6 months – 5 years. Next season, the company plans to add new styles, larger sizes and boy shorts made from 100% recycled materials.

Online: bonbonswim.com

Streamlined Swimwear: SWIMINISTA

SWIMINISTA

Andréa Bernholtz is no stranger to fashion. Her time with global lifestyle brand Rock & Republic helped form the idea for her new company, SWIMINISTA. Like most women, Bernholtz found it tough to find the best fitting swimsuit, so she set out streamline the design process and build a better suit in the process. Now the mom is producing a complete line of uber-comfortable swimsuits with a luxurious nylon fabric made from post-consumer plastics that come in figure-flattering tops, bottoms, and one-pieces can be mixed and matched. SWIMINISTA's online boutique also offers a personalized sizing guide and a “Try At Home” options where customers can choose a selection of suits to test out at home.

Online: swiminista.com

 

Positive Affirmations: Sontakey Oath Bracelets

Shveta Sontakey and her sister in law were determined to uplift themselves through the first tough years of motherhood. Wanting to become more peaceful mothers and overcome feelings of defeat, Shveta started to educate herself on conscious and peaceful parenting principles. With a desire to create a stylish way to have affirmations and powerful reminders, she and her sister in law founded Sontakey Oath Bracelets. Now the duo sells gorgeous bracelets that are hypoallergenic, lead free, and tarnish-resistant pure stainless steel, with a thick overlay of 18K yellow gold. You can shop styles for men, women, kids and even babies.

Online: sontakey.com

Feminine Loungewear: Polkadot England

Polkadot England

Debra Schoenau began her career as a buyer for major department stores, but wanted to launch her own brand that incorporated feminine loungewear that could be worn everyday. Inspired by Brian Hyland's “Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini” song, Schoenau set out to create a brand that was just as cute. Since all of the products are manufactured in the English countryside on rare heritage knitting machines, the name Polkadot England was born! When it came time to expand her brand, her daughter Rachel Schoenau Doneger, came on board with her experience and millennial perspective. In 2018, they rebranded as a mother-daughter team, bringing the comfiest of fabrics in delicate designs that include camisoles, robes, tops and baby styles to an even bigger audience.

Online: polkadot-england.com

No More Lost Lip Balms: LippyClip

LippyClip

Amy Gabriel was a pediatric nurse who found herself at a crossroads, wanting a career change that would allow her to sew and create useful products. So in 2012, LippyClip was launched, selling uber useful holders for lip balms! After seven years of creating and sewing, Gabriel now employs a team of 13 women in her 100 percent women-owned and operated business. LippyClips are made in the USA, by women who work from home and who market, sew, package and ship product all over the U.S.

Online: lippyclip.com

Activity Hats: Hativity

Hativity

Dr. Shannon Davis PT, DPT is a mom to two girls from San Diego. When she found herself without enough hands to carry her kiddos hats plus entertainment when doing the family errands, she decided to combine the two, and Hativity was born! The patent-pending interactive headwear combines the must-have hat your littles need to protect them from sun, heat, and cold exposure and adds some fun. Choose from custom-designed Velcro patches that are interchangeable and include objects, characters and emojis. Parents can choose from summer or winter styles and patches in a variety of fabrics, too.

Online: hativity.com

PETA & Physician-Approved Shoes: Ten Little

Ten Little

Frustrated with the trials of shoe shopping for her daughter, Fatma Collins founded Ten Little. The new lineup of PETA-Approved was created in collaboration with physicians and includes vegan shoes that support natural development and movement. Each pair comes with removable insoles that are printed with a fit indicator and puzzle-piece characters to teach kids to put their shoes on the right foot. Additionally, Ten Little uses a predictive data platform and will send parents personalized reminders when it’s time to size up, and will make individualized recommendations based on size, color, and season, and the ability to order via text. When you size up, Ten Little will automatically include a prepaid shipping label  to donate your child’s outgrown shoes to Soles4Souls, an organization that provide shoes to people in need.

Online: tenlittle.com

Cutting Edge & Affordable Jewelry: Hollywood Sensation

In 2012, Mary Hood was pregnant and held a job she didn't love. When she took the opportunity to stay home, she developed the idea for an online jewelry business to keep her overhead low. With only a thousand dollars to invest, Hollywood Sensation was born. Hood's business focuses on signature and handcraft pieces that are designed specifically for women. “We do more than just sell jewelry. Hollywood Sensation empowers every woman, from the workplace to the red carpet, and all while giving back to charity. Our runway-inspired collections and state-of-the-art packaging make women feel confident, inspired, and beautiful.”

Online: hollywoodsensation.com

Maternity Styles with Attitude: Frances M

Frances M

When it comes to maternity fashion and what women really want—and need—during pregnancy and beyond, nobody knows better than a mom who has been there, done that. Ariel, founder of Frances M, discovered that when pregnant with her daughter she wanted something a little edgier, fashion-wise but still functional. So she took her sketches from the page and brought them to life. Her Frances M maternity line includes the Charlie Pant, Juniper Jumpsuit and the Poppy Skirt, all made with the pregnant and post-partum mama in mind. Ariel tells us, "Motherhood changed me in ways I didn't anticipate and I want to be part of that journey for other women. I believe in moms, and want them to feel their best everyday."

Online: francesmama.com

Uber Soft Hoodies Designed by Kids: TreeHouse Design Studios

Designed by kids and made by adults, TreeHouse Design Studios is not your average hoodie or trucker hat. Founded by mom of three, Gretchen MacIver, this company actually was born from an Instagram post of her daughter’s artwork. When Gretchen received an actual cash offer for her daughter’s painting, it got her wheels spinning. She realized how great it would be to showcase kids’ art screen-printed on long-lasting hoodies and hats, instead of throwing the creation in a box never to be seen again. 

TreeHouse Design Studio aims to encourage kids’ creations. Their newest design—called “REESEscape” named for artist, Reese Fox—is translated onto a heather navy hoodie with a combo of screen printing and embroidery. The original piece used a combo of permanent markers and watercolors. Each hoodie is produced in downtown LA and includes an oversized name tag so kids can personalize their hoodies.

Online: treehousedesignstudios.com

Whimsically Printed Swimwear for the Entire Fam: Cheeky Chickadee

Cheeky Chickadee

Busy mom of four Connie kicked off Cheeky Chickadee when her first daughter was little. The Australian brand is designed in Sydney and features hand-drawn animal prints on soft swimwear fabric in sizes newborn to eight. The family-run business was initially started as a way to create affordable clothes for kids that last and as a way to spend more time with her family. Five years later, Cheeky Chickadee not only features clothes for littles, but matching options for mom and dad, too!

Online: cheekychickadee.com

Security Friendly Purses: Score! Designs

Score!

A big sports fan and mom of three, Deni Sciano found herself attending a Dallas Mavericks-San Antonio Spurs game back in 2014, stuck in the long security line awaiting bag inspection and missing the start of the game. She was struck by a thought: why not manufacture clear bags, making it easier to get through security? In the time since, many professional sports have instituted clear bag policies, making her Score! Designs that much more in demand. Sciano believes that a clear bag can not only be a fashion statement but also a sign of team loyalty. In addition to meeting the guidelines for clear bags at stadiums, Score! also boasts purses and totes with team colors, the perfect complement to game-day style. 

Online: scoregamedaybag.com

Oh-So-Soft Sleepwear That's Functional, Too: Little Sleepies

Little Sleepies

Like many mom business founders, the idea of her business, Little Sleepies, was born after Maradith noticed a lack of quality and functional sleepwear on the market after having her son in 2016. Sleepwear was either mass-produced and low quality or luxe with a hefty price tag. So, she took it upon herself to create accessible, functional and comfortable sleepwear for babies and kids. After tirelessly researching and testing fabric, design and fit, Little Sleepies was created. This line of sleepwear is awesome and different in a few ways: it features foldover hand and foot cuffs, turning any romper into a footie and back again. Parents and babes will also love the soft viscose bamboo fabric that's stretchable but won't stretch out, double zipper for late-night diaper changes, and the lack of snaps, buttons or interior tags. Check out their sweet styles at the link below.

Online: littlesleepies.com

Eliminate Wardrobe Tantrums: Choulala Box

Choulala
Choulala Box

As a working mom of two, Rola Amer found no time to shop for her kid’s wardrobe needs at traditional retailers and she couldn’t find any one online retailer that could help simplify the process of what her kids needed each season. She also discovered that her children’s sense of independence started as early as two years of age when they exert their will of what they want to wear each morning (aka wardrobe tantrums). That is exactly why she founded Choulala Box and the BLAST™ Method as an easy and fun way for kids to learn all five categories of a wardrobe: (1) B for Bottoms (2) L for Layering Pieces (3) A for Accessories (4) S for Socks and Shoes and (5) T for Tops. When they know these categories and how they work together to create outfits each day, they will literally have a BLAST™ in dressing themselves to express themselves. 

Online: choulalabox.com

Love at First Touch: Saint Haven

Saint Haven

Mother of three Jacqueline Sacks watched her kids struggle with the daily routine of getting dressed and never feeling comfortable as most fabrics irritated her children’s eczema and sensory issues. Determined to find a solution, she developed a brand-new, proprietary method for softening fabric with a non-toxic enzyme dip. Using fabric spun from the pulp of beech trees and dyed with non-toxic dyes, Jacqueline created Saint Haven Soft™. The breathable weave supports body temperature regulation and is built without tags, buttons or the sorts of stealthy itchy seams that can drive anyone crazy. The San Francisco-based luxe essentials line launched late last year with styles for babies, toddlers, children and women. 

Online: sainthaven.com

Sweat-Wicking and UPF 50+ Clothes for Kids: Lark Adventurewear

Lark Adventurewear, kids clothes, baby onesies
Lark Adventurewear

When new mama Pallavi Golla was out adventuring with her son, she noticed that she remained cool in her activewear, but her baby was hot and sweaty. Unable to find safe and effective activewear for kids, Pallavi took it upon herself to create a line of clothes she'd feel confident would keep her son cool and comfortable. Fast forward a few years and one more kiddo later, and Lark Adventurewear is a favorite of parents everywhere. The collection features a natural, breathable fabric that keeps kids cool (we tested it ourselves!), is free of synthetic chemicals or fabrics, includes 50+ UPF and is made with eco-friendly bamboo. Sizes range from three months to four years old with styles like their popular footies, bodysuits, tees and more.

Check out the full collection and learn more about Pallavi at larkadventurewear.com.

Luxe Handbags That Last: Coral Chung

Coral Chung

As a busy working professional and mom, Coral Chung was tired of non-functioning designer bags that didn’t suit her lifestyle. So she co-founded Senreve, a brand that doesn’t force women to choose between a bag that looks good and one that works well. Within one year of its launch, Senreve’s most popular item—the Maestra bag—has sold out more than six times and has become a staple on the arms of many powerhouse females including Jessica Alba, Sophia Bush, Greta Gurwig and Gabrielle Union.

Shop the lust-worthy collection at senreve.com

Blood, Sweat & Tears: AWE

AWE

When you are a three-time cancer survivor and working mother, the word strong doesn’t even begin to describe you. Jill Johnson is all of those things, and she’s also an entrepreneur whose successful jewelry business, Jilco, has been donating to organizations like Children’s Cancer Research Fund since 1989. But true to her tireless spirit, Jill wanted to create something more, and AWE was born. AWE is a jewelry company that honors and celebrates an individual’s triumphs, and the AWE Medallion has become a universal symbol of strength, hope and resilience. The design, which is the anchor of all the items, is four teardrops that represent blood, sweat and tears (of sorrow and joy) of every survivor’s journey. 20% of every sale goes to one of four national charities.

Online: aweinspired.com

Keep It Chic AND Cozy: Birdies

What if you could go full-on leisure but still look stylish (and we’re not talking about pajama jeans)? Two moms, Bianca Gates (CEO & Co-Founder) and Marisa Sharkey (President and Co-Founder), figured out how! Together they founded Birdies, luxe, cozy flats that are big on style. When they couldn’t find shoes that merged comfort and fashion, they decided to create their own. Not only do they come in beautiful designs with on-trend colors and features like tassels and leopard print, they’ve also got cushioned, latex insoles; are lined with satin or faux shearling; and rubber soles for indoor/outdoor wear. Uh, pretty much perfect!

Online: birdies.com

For Moms on the Go: Kaleido Concepts

Kaleido Concepts

“As people who love to travel and are always on-the-go with our kids in tow, we became frustrated with the dull, inflexible carrying options available to us,” said Lisa Hom, co-founder of Kaleido Concepts. So she and Anita Yuen invented something new: an origami-inspired line of transportable products—backpacks and totes—that are as attractive as they are efficient. Hom, previously the CEO of Parasol Co. and the VP of Product Design at Kiwi Co. and Yuen, Product Director at Google, make an impressive team. But more impressive are the little extras: the products are lightweight (most only way a few ounces), durable, can be folded into a pouch and tucked away, have ripstop fabric and YKK Zippers. Plus they work with artists: Ashley Goldberg, Kelly Ventura and Carolyn Suzuki have all come up with unique designs (Pink Breeze, Black Swan and Naval Tidal). 

Online: kaleidoconcepts.com

Keeping It Cute: Ice Cream Castles

Ice Cream Castles

Founded by two women—Veronique Vicari Barnes and Wells Nathan—who have years of friendship and creative collaboration between them, once they both had children they started thinking about what was lacking in the marketplace. They decided to design a line of clothing that they would want their own children to wear and Ice Cream Castles was born. Wells, with a  FIDM and RISD fashion design background, had previously launched a women’s clothing line, and Veronique is the founder of her own line of jewelry. Together, they capture vintage designs, magical elements and plenty of whimsy in their clothing line for kids. The Fall 2017 collection includes retro ski style mixed with sweet graphics, all in comfy styles and designs. Our only question: when will they come in grown-up sizes? 

Online: icecreamcastles.com

A Mismatch Made in Heaven: Chooze Shoes

Chooze

Sharon Blumberg, the mommy brain behind Chooze, always loved and embraced her young daughter’s creativity, especially when it came to fashion. And her kiddos signature look? Mismatched shoes. But the wearing of two different shoes can create balance issues and discomfort, which is why Sharon, along with her husband Marc, launched Chooze—a company that sells perfectly mismatched shoes! Since their launch in 2011, they have expanded to include clothing and accessories for kids, too, but their genius shoes are still the signature look. Sandals, sneakers, boots and more in a huge variety of colorful and whimsical patterns will delight your kiddos. You can also “chooze” your cause when shopping: they’ll donate a portion of all profits to one of five charities you can select from on the site.

Online: choozeshoes.com

Back to the Basics: Primary Clothing

Primary

Founded by two moms—Galyn Bernard and Christina Carbonell—who braved kids clothing shopping for more than 12 years and had grown beyond frustrated by the poor quality, slogan- and sequin-heavy options out there. They wanted the basics in bright colors at affordable prices and they knew other parents did too. Both veterans employees of Diapers.com, the two have created a brand that is both recognizable and classic, bright basics that have been rated highly by moms around the world. Primary is an excellent clothing line for kids on the autism-spectrum or kids with sensory sensitivities: you will not get a box full of itchy, ill-fitting items that your kid won’t wear. Most recently, they've launched a line of cozy PJs that are comfy for sleep and so soft, you'll wish they came in your size! 

Online: primary.com

—Kate Loweth, Amber Guetebier, Erin Lem and Karly Wood

 

All photos provided by companies 

 

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They say that necessity is the mother of all invention. In other words, when people really need to do something, ask a mother (or a father!). Parenthood is all about needs: what your kid needs emotionally, physically, nutritionally, creatively – you name it, there’s a need for it.  And sometimes what you need doesn’t exist yet.  We were inspired by these parents who were inspired by their kids needs to invent something new.  Check out these cool products that our very own LA moms & pops have been busy inventing.  They might just solve one of your own pressing needs – or inspire you to get inventing!
Neat-O’s
So, you’re making your kids lunch, and you’re stumped. You want to be environmentally friendly and pack reusable containers, but there’s only so many of those things you can shove into a lunch bag. So, you reach for the plastic baggies, and suddenly you’re not feeling like Mother Earth’s best friend. Cue LA native Rachel Ostroy to the rescue with Neat-O’s, her invention to solve this lunch-packing problem. These baggies can be reused hundreds of times, let you see the contents without opening it, and can even be personalized with drawings or labels.  They come in multiple sizes and all close with zippers, so you don’t have to worry about trying to scrape off dried food from velcro – yuck! With these awesome little gems, you might actually look forward to packing lunches every morning.
Get them online at: neat-os.com

The Yes Bar
Speaking of lunches, wouldn’t it be great to reach for a pre-packed snack that wasn’t loaded with tons of sugar and preservatives? Most kids snacks on the market are stuffed with the sweet stuff (and other unpronounceable ingredients), and we either have to say no, or guiltily send our little ones off with an impending sugar high. Flashback to a kitchen in Laurel Canyon, where mom Abigail Wald was struggling with the same dilemma. Her youngest son has allergies, and not only did she need to avoid certain foods, but she wanted to give him a snack she could feel good about. These tasty treats are free of gluten, dairy and soy, and they’ll satisfy your little one’s craving for “yummy”. With these bars, you’ll get the fun of saying yes when your kiddos ask for a treat! (Note: the Coffee Cayenne is for you, while the Macadamia Chip if for your kids.  The pepper packs a bit too much punch for teeny tastebuds, but if you’re looking for a not so sweet lunch on the go for you, you’ve found it.)
Get them online at: theyesbar.com

Ice Cream Heads
And from healthy snacks we’ll ease on over to desserts…and the one food that kids everywhere can agree on: ice cream!  But we’re not talking about the edible variety. Huh? Let us explain.  When Los Angeles parents Brittany & Harold Perrineau and Jeff & Dr. Stefanie Phelps tried to wash their little girls’ hair, they were met with tears. Bath time was decidedly not fun. But you know what is fun? Ice cream. So these creative parents cooked up the idea to invent Ice Cream Heads, a line of sweet-smelling shampoos and conditioners that are gentle on sensitive eyes and effective on both curly and fine hair. The bottles look like ice cream cones, which means your kiddos will be begging to have their hair washed. With classic “flavors” like chocolate, strawberry and vanilla to choose from, you can’t go wrong. These folks have definitely made bath time fun again
Get them online at: icecreamheads.com

Belly Buds
All that ice cream talk has us thinking about cravings, and of course that reminds us of pregnancy. Sardines and gummi bears, anyone? And while you’re downing that late night snack, wouldn’t it be great to chat to the baby inside your tummy? Los Angeles Dad Curtis Williams came up with the idea for Belly Buds when his wife was pregnant. She wanted to play music to her baby bump, but couldn’t move around while doing so. She needed something that stayed put so she could carry on with her day. So, Curtis created Belly Buds: specialized speakers that gently adhere to the belly & safely play memory-shaping sound directly to the womb. No more awkwardly holding up your iphone to play junior the latest hits. Belly Buds let you play music, your own voice or even recordings from far away family. A baby’s hearing begins to develop at 20 weeks, and memory forms at 30 weeks, so he or she can start to recognize the voices of every loved one before birth. We can’t think of a better way to connect with your baby before their much-anticipated arrival.
Get them online at: bellybuds.com

Squeeky Knees
It’s only natural to segue from babies to…baby attire. But we’re not talking about ordinary baby apparel. How about cool clothes that squeak when worn? You know babies will go gaga for something so fun! Mom Lisa Evans was inspired by her own mother, who used to tie bells on Lisa’s shoes so she could keep an ear out for her. When Lisa had two tiny crawlers of her own, she realized they were always on the go, and well…hard to keep track of! Thus the idea of Squeeky Knees was born. These well-made, adorable pants and leggings incorporate foam padding and a built-in squeaky device so little knees stay protected from bumps and scrapes, and of course crawlers adore the fun noises they make as they move. Clothing as entertainment? (And kid-tracking devices.) Yes please!
Get them online at: squeekyknees.com

Homespun Vintage
If you like innovative design, then you’ll love filling your kids’ closet with a few bespoke pieces from Homespun Vintage. Kathlene Linehan & Corrie Sullivan were new moms in LA, sick of seeing the same old, same old baby clothes everywhere they looked, when they came up with the idea to start a clothing line that introduced vintage wear to the younger set. Meetings were held over coffees at the park while their little ones played, or when they could grab a few hours after the last bedtime story was read. These two designers set about re-purposing clothes of yesteryear to create unique outfits for little ones. Their line allows your tots to showcase the flair and charm of their personalities, and stand out from the crowd. This one-of-a-kind “wearable nostalgia” will only get better with time, so you might just want to tuck away a few pieces to pass on to your grandkids. And with outfits designed for newborns all the way up to 8 year-olds, your kiddos will be stylish for a long while.
Get them online at: homespunvintage.com

We’re so inspired by the awesome Los Angeles parents who had great ideas and nurtured them into fruition. Cheers to them and to the kiddos who got that creative energy flowing.

Let us know if there are other local companies created by parents. We’d love to hear.  Or are there any products you’ve been dying to create?

-Elena Wurlitzer

Photo credits: Neat-O’s, The Yes Bar, Ice Cream Heads, Belly Buds, Squeeky Knees, Homespun Vintage