You’re an outgoing college grad who is totally into travel and enjoys talking about nuts—Planters peanuts, that is. Whether you’ve always wanted to tour the country in a giant peanut or you’re just really, really into Planters products, the iconic brand has a job for you.

According to the official Planters NUTmobile Instagram page, the over-sized peanut on wheels needs a driver. As if driving a massive nut from coast to coast wasn’t enough, the job also comes with plenty of perks.

The paid Planters spokesperson will get the chance to plan and attend special events and will act as a spokesperson, making television and radio appearances. Along with these job duties, the chosen NUTmobile drivers will manage social media and create content for Instagram and Twitter.

So what is Planters looking for in a NUTmobile driver/peanut spokesperson? The Kraft Heinz website (the parent brand behind Planters) notes the right candidate for the job is, “Is an outgoing, creative, friendly, exuberant, and ‘always-on’ college graduate with an appetite for adventure and desire to see the world through the windshield of a giant legume.”

To learn more about this position with Planters, visit the Kraft Heinz website here.

—Erica Loop

Featured photo: Planters

 

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You may have noticed, there’s an election coming up…and it’s overall calming effects are exactly what we all needed on top of our pandemic. All irony aside, it feels like our feeds, our conversations and even our quiet moments have been consumed by the upcoming vote—and, no matter your beliefs, the strain of uncertainty and the general nature of the discourse provide a consistent dose of stress. In fact, there’s even a therapist-coined term for an extreme version of the experience—election stress disorder.

As with the pandemic, it’s essentially impossible to insulate our kids from the impact of this election. This means we don’t have to, and probably shouldn’t, shy away from discussing it with them. In fact, we know that talking with kids about elections can increase their engagement in the political process later on. Deborah Rivas-Drake, a Professor of Psychology & Education at the University of Michigan who studies civic engagement explains this phenomenon quite well: “You’re planting seeds that will bear fruit later in terms of their understanding of themselves as civic and political actors who have agency.” 

So, with just a few more days to go, how can we frame the election for kids in a way that helps them engage but also keeps them feeling safe and calm during it? No matter your political beliefs, here are 5 ways to approach the election that are supportive of young kids, and that will likely feel supportive of you, too.

Focus on Democracy
At the end of the day, it’s an enormous privilege and an essential right that we get to vote for our elected officials—and this gives us a simple, powerful and positive focus when engaging kids around the election conversation. Encourage others you love to vote and share your excitement to vote with your kids. To help signal to kids just how special voting is, you can also make voting day feel like a celebration. In Australia, for example, voting day is a holiday featuring special treats like “democracy sausage.” In our family, we plan to eat “pepperoni polling pizza” on election night. Whatever fun you choose to add, a little celebration can help reinforce the importance of our democracy in terms kids can understand.

Give Yourself Space to Process the News
Election coverage and commentary are reaching fever pitch. Turn on your phone, check your feed, drive or walk around your neighborhood, and signs of the election are literally everywhere. Social media algorithms are working in overdrive to keep serving us the election drama that keeps us engaged. So, it’s important to remember that kids watch us as we process these messages, and they see our reactions. 

Often we get drawn in (mom’s distracted…queue the misbehavior!) or we tense up, look puzzled or worried. Kids sense this—we are their source of comfort, and they are wired to notice and respond to changes. To help kids, and to help yourself, try picking a few, distinct times each day to “plug in” and take in election updates. If you can, find a quiet time and space to do it, out of the watchful eye of young children. This will give you the chance to have your immediate response and process the information without raising any alarm bells for your kiddos.

Prepare Kids by Explaining It Doesn’t Always Go Your Way
No matter your politics, you’ve likely experienced disappointment at the presidential polls in your voting lifetime. Even if you haven’t, you can probably imagine how much it hurts. And though these feelings can feel overpowering, as adults with fully-formed brains, in time, we’re generally able to rationalize and talk ourselves through ways it’s going to be okay. For our kids, this isn’t the case. 

Young kids are still learning about disappointment, and they generally believe deeply that we, their treasured grownups, know how to keep them safe and make their world okay. So, it can feel really unsettling to them when we get disappointed. That’s why it’s important, no matter how confident you are about your chosen candidate, to start to introduce the idea to kids that your candidate may lose. At the same time, try to help kids understand that even if your candidate is not successful, our democracy, and our world, will go on. 

Beware of “Them vs Us” Rhetoric & Stay Curious
In our current context, it’s easy to fall into the trap of using “Them vs. Us” rhetoric. No matter how vigilant we are about our own language, we can all find ourselves being triggered to speak in sweeping terms about whole groups of people who do not share the same perspective—especially about issues we really care about. Even if you don’t speak this way, kids can pick up on this language from other people in your family or community, or from the media.

Listen for moments in which people speak poorly about a whole party or group of people based on a belief they have. You can flip this script by explaining to kids that, even though you don’t agree with this group’s beliefs, you also don’t support the negative way they’re being talked about. You can also explain that you know most people are good people, but you just don’t agree with this particular group on this particular issue. 

Perhaps one of the most important things that we can do right now, as parents, is to help our kids foster a practice of listening to one another, asking questions, and taking the time to understand other peoples’ differing opinions.

Double down on Hope & Community
In the middle of it all, try to maintain rituals that help kids feel connected to the people in your community and hopeful about the future. Meeting outdoors is not only a safe way to connect with others, but it also puts everyone in a space that we all share, no matter our political views—our natural world. 

This post originally appeared on Tinkergarten.

After 18 years as an educator, curriculum developer and school leader, Meghan has her dream gig—an entrepreneur/educator/mom who helps families everywhere, including hers, learn outside. Today, Meghan serves as co-founder and Chief Learning Officer of Tinkergarten, the national leader in outdoor play-based learning. 

Photo: Via XyzaNews

If you’re anything like me, you’re both excited and anxious when your kids ask about the 2020 US presidential election. But if you think, “My kids are so young, they don’t even think about these things,” then I’ve got news for you—they actually do!

Back in 2016 (when we were able to chaperone field trips), I had an interesting and awkward encounter with my four-year-old son’s field-trip partner. I naively thought I’d be the cool parent making conversation about the tall buildings and nice street art that we’d pass, but that anticipated casual chat became a debate about the election.

My son’s partner turned to me with her sweet smile and pigtails, and said, “Who’re you going to vote for?” Of course, as any parent might do when he or she doesn’t have an answer, I deflected and asked her the same question: “Who would you vote for?” Needless to say, that was probably the longest fifteen-minute walk I ever took, but it made me realize that kids are listening when adults talk, or when the news is on, and yes, kids have a lot of opinions about news topics, like the election.

That’s one of the reasons why I (along with my business partner and fellow mom Sapna Satagopan) started Xyza: News for Kids. We wanted to create a news source that kids can relate to, engage in, and that parents can trust.

Recently, Sapna and I have been approached by lots of parents who want to know how they can talk about the election with their kids. There’s no one perfect formula—every child is unique, after all—but we’ve found that our RESET approach works well in relaying the news to young children.

What Is the RESET Approach?
We’re encouraging you to consider how adults consume news versus what makes sense to young children. For example, we might be interested in long-form feature articles, but children are more engaged in quick tidbits of information that they can relate to. As the election approaches, there may be a million questions that arise at your dinner table, so we’re sharing five effective ways (R.E.S.E.T.) to help spark thoughtful political conversations at home.

#1: Relatable (Can My Child Relate to the Election?)
News is easier to consume when you can relate to the topic, and being able to relate to the democratic election process is important because kids can’t vote. So, why would they be invested in something that they can’t actually participate in? Ask yourself, “How can I make the elections resonate with what’s happening in my child’s life right now?” Ask your child how his or her class makes decisions. Do they take a vote? Relate that back to how US elections work and highlight the differences—e.g., popular versus electoral votes.

#2: Exciting (What Are Some Exciting Stories about the Election?)
Talking about the candidates and sharing their resumes verbatim may not be exciting for a ten-year-old, but there are SO many stories that provide age-appropriate context to the US election. For example, ever wonder why the donkey is the symbol of the Democratic Party and the elephant is the symbol of the Republican Party? How about why Americans vote on a Tuesday? Your kids might also be interested in the fact that Kamala Harris is the first female vice-presidential candidate of South Asian and African descent. Who are some other politicians who broke the gender ceiling? And if your conversation leads to the question of who can vote, you could share that even American astronauts stationed on the ISS can vote!

#3: Sides (There Are Many Sides to Every Election)
If you have more than one child, the concept of taking sides is nothing new. “He’s wrong, because” … “No, she’s wrong, because” … Yeah, we can relate, but we’ve found that nothing sparks a family discussion like a healthy debate. More often than not, debates reveal a lot about how kids and adults think, so why not use them as a way of talking about the election? For example, did you know that elections are a national holiday in many countries? Should the United States follow suit? How about the debate around lowering the voting age—is sixteen too young or just the right age to vote?

#4: Engagement (Engagement = Interest in the Election)
If anything can make a news topic come to life, it’s a fun game. While kids might feel like adults always (*eye roll*) know the answers, it’s almost certainly not the case when it comes to current affairs and relating trivia. So, put it to the test and have a family trivia night about the election. Which president served more than two terms? Which president won all of the electoral votes? Who was the first female to ever be elected as the presidential nominee of a major party? The winner gets major bragging rights!

#5: Two-Way Street (Learning about the Election Is More Than Just Reading about It)
When it comes to the election, thinking about what happens close to home can be easier to understand than looking at what’s happening further afar. Of course, we’ll be electing a president in the 2020 election, but local politicians are also vying for votes. Take those door tags and flyers you get delivered, and ask for your child’s opinion on who will serve your community well and why. Or simply create a mock vote at home. And if there’s a nearby socially-distanced rally or community roundtable hosted by a local candidate, attend the event together and have your child prepare questions about topics that matter to them to ask the candidate.

By asking for their opinions and inviting them into a local news story, your child will feel more invested in what’s happening in the world.

This post originally appeared on Xyza: News for Kids Blog.
Joann Suen & Sapna Satagopan
Tinybeans Voices Contributor

We're two perfectly imperfect moms who have five very different kids between the two of us. We believe that topics in news are a fantastic way to spark conversations in families. That's why we started the Dinner Table Conversation series here at Xyza: News for Kids. Won't you join us in the conversation? 

Election 2020 is nearing and Barbie is entering the race. Mattel just announced the first-ever Campaign Team set to expose girls to public leadership roles and get them interested in helping to shape the future. The new career set includes four diverse dolls with roles, including candidate, campaign manager, fundraiser and voter to show girls the importance of a political team working together to win.

Barbie Campaign Team

With seven runs for office since 1992, Barbie has a long history of showing girls they can and should be in office. Ahead of the 2020 election, the brand is launching this new doll set alongside a full marketing program aimed at the next generation of leaders by highlighting the importance of voting and taking a stand and showing girls how to run a campaign. The set highlights dolls of different ethnicities, including a Black candidate, to remind all girls they can lead from the polls to the podium.

“Since 1959, Barbie has championed girls and encouraged them to be leaders whether in the classroom, community or someday, of the country,” said Lisa McKnight, SVP and Global Head of Barbie & Dolls, Mattel. “With less than a third of elected leaders in the U.S. being women, and Black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls they can raise their voices. Our goal is to remove barriers to leadership by giving girls the tools to imagine and play out their future roles.”

The brand has teamed up with She Should Run, a non-partisan non-profit that provides guidance and support to women considering a run for office. While we know there are barriers to getting girls in leadership roles, 66% of adults surveyed by She Should Run* observed an increased perception in leadership potential in children who role-play.

With a continued effort on determining how to foster girls’ leadership ambition, Barbie and She Should Run are directly addressing the top barriers to girls’ leadership, which are self-limiting beliefs that are in line with what the brand seeks to address through the Barbie Dream Gap Project.

In addition to being a longtime partner, She Should Run is a recipient of funds from the Barbie Dream Gap Project and has dedicated resources in part to Help Her Lead, a course designed to support young girls, particularly girls of color, in their pathway to political leadership by giving adult role models the resources and guidance to engage and inspire them early in life. To effectively build political leadership ambition, role models can host intentional conversations about why it’s important to lead, demonstrate their own involvement through fundraising or volunteer efforts and role-play leadership activities, like giving a speech. 

“With the upcoming elections and the current push for equality and representation, 2020 is an incredible time for us to inspire young women and girls to lead,” said Erin Loos Cutraro, founder and CEO of She Should Run. “Understanding the role we play in empowering our daughters is the first step—we have to have healthy conversations at home and encourage curiosity. By getting them excited today, we’re giving them the confidence to raise their voices and run for office tomorrow.”

Additional educational resources, including play ballots and printable activities, prompts for girls to write their own campaign speeches and more will be available on Barbie.com/CampaignTeam and a new “Ask Barbie” video will be live on the Barbie YouTube channel. The Barbie Campaign Team, sold as a set, is available for $39.99 from major online retailers starting today.

—Jennifer Swartvagher

Featured photo: Mattel 

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The Tinybeans marketing team is a scrappy group of fast-moving, data-driven and creative thinkers who nurture and grow Tinybeans and Red Tricycle users across all platforms. The Growth Marketing Manager is a contract role that will help to drive top-of-funnel email acquisition through four large quarterly initiatives, as well as ongoing partnership and acquisition programs.

The Growth Marketing Manager (possible Director level depending on experience) will report to the Chief Marketing Officer. We’re looking for an extraordinary growth marketer who has a proven track record of driving significant email and traffic growth through execution of campaigns and tactics that meet the company KPIs. 

You will be responsible for planning, managing and executing four large consumer campaigns across a variety of digital and offline channels and working with cross functional teams to acquire and retain users. The ideal candidate is a self-starter, innovative, problem solver who gets things done and is excited about growth.

 

WHAT YOU’LL BE DOING

  • You will own four large quarterly growth initiatives end-to-end to drive user growth, traffic, revenue and brand awareness. Responsibilities including planning, partnership outreach, implementation, tracking, execution, optimization and reporting. 
  • Additionally, you will work cross-functionality with marketing, sales and product teams to ensure quarterly programs satisfy all campaign performance metrics. 
  • You will also be responsible for executing ongoing initiatives to drive growth across all organic channels including e-mail, organic search, social and display. 
  • You will utilize data and insights to have a deep understanding of Tinybeans users to identify ideal partners & opportunities for growth – optimization and new channel exploration.
  • You will own performance marketing reporting and provide actionable insights back to relevant stakeholders. Collaborate with the data analytics team to ensure tracking and channel attribution. 

 

WHAT WILL SET YOU UP FOR SUCCESS

  • Strong project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
  • •3+ years of full-time experience in marketing roles specifically with a proven track record of driving growth of email and web traffic.
  • Preferred experience Mobile app marketing, including ASO and conversion funnel optimization, but not required.
  • Experience executing multifaceted marketing campaigns; including but not limited to sweepstakes, social arbitrage, partnership marketing. 
  • Proficiency in Excel, Facebook, Instagram, Twitter, Google Analytics, Looker, and other industry standard optimization tools as well as tracking platforms.
  • Exceptional organizational, budgetary and time management skills.
  • Strong analytical skills with ability to identify trends and provide action oriented insights.
  • Ability to collaborate and work cross-functionally, specifically with product, sales and design teams.
  • Experience at a media company or other consumer-facing business or organization.
  • Self motivated and experience working remotely.

 

Please send your resume and cover letter to jobs@tinybeans.go-vip.net

Every day kids experience events that are new to them. They learn new words, which helps build their vocabulary. In doing so, these new experiences help them to develop a creative and curious mind. These new experiences could be the beginning of ideas which the child could develop into stories or creative writing.  By encouraging them to write from a young age, numerous benefits can be seen.

Writing can help develop numerous physical skills. Not only does it help to improve hand-eye coordination, but it also strengthens muscles that can be used for everyday tasks. By holding the pen or pencil to write, the child learns to improve their fine motor skills which can be used for other tasks in their life.

Creative writing can also develop emotional skills. By creating a story, a child can channel their emotions and develop how to manage in a situation. For example, they may be able to show empathy with a character, express different emotions experienced by characters or manage a difficult situation that a character is feeling. This may help a child to express how they feel and understand how others feel. Self-discovery and self-expression can be demonstrated throughout the child’s words and storytelling abilities.

Creative writing will also help to improve intellectual skills. Their sentence structure, vocabulary, and use of punctuation will be notably more advanced than others of the same age who do not practice creative writing. In a world where text speak and emojis are so common, creative writing helps to develop writing skills that are being forgotten about. If a child can not communicate effectively as a child, the problem may become worse as they grow older. Sharing ideas with others allows the child to develop their storyline and collaborate with others. Encouraging creative writing can help a child to communicate effectively in the technology world.

When a child begins to write their ideas down, completing the story develops a range of important life long skills. Using writing as a way for your child to demonstrate their creative side helps their ability to focus, improves their dedication and commitment. These are all skills which employers look for in a candidate. Creative writing also develops creative thoughts, using their imaginations, suggest alternatives, broaden their thought process and problem-solving abilities. It also allows the child to show their opinions and develop their voice. It also improves their logical skills. These skills, once developed, can help the child in other subjects, such as Maths, Science and Languages. By developing these fundamental skills, the child can apply these in other areas of learning and success, helping to strengthen their self-confidence.

Writing also helps to improve organization from a young age. By plotting out a storyline, a child can develop organization and create drama or surprises in their story. This can then be applied to everyday tasks, helping them to improve their own organization and be prepared for the day ahead.

Inspiring your child to be creative develops a wide range of skills while building confidence. This helps them to develop into powerful adults, who can communicate their points of view, thoughts, and feelings very clearly. Creative writing has the opportunity to create an incredibly positive impact on our children, and while the occasion is becoming more limited in the classroom, taking steps to encourage our children to write can help develop a range of benefits. By finding their way of writing, the children can turn it into a superpower, allowing the child to be creative while having fun and doing something they enjoy.

Story Wars is a platform where writers from all over with amazing ideas come to express their ideas. Different users can write a chapter to a story that they like and want to contribute to. The twist is that for your chapter to be in the official story, it has to be voted in. By going up against different authors, you have to try. Because of that, you slowly start to become better in both language and writing.

Hello

My name is Thomas Andersson and I come from Kungälv, Sweden.

I am 53 years young, married and two children, 22 and 19 years.

My goal is that all children should be able to find their superpower that they can benefit from throughout their lives.

Red Tricycle is seeking a part-time Seattle editor who will assume full responsibility for local content. The ideal city editor will be an adventurer at heart with a passion for exploring the Seattle area with his/her kid(s). We’re looking for someone who knows what makes each neighborhood unique and cool, lives and plays locally, and can easily adapt to the Red Tricycle brand and editorial voice. Enthusiasm for expanding our presence in the market and an undying love for Seattle certainly helps, too!

The city editor will have the first-hand opportunity to scale the Red Tricycle brand as we make parenting more delightful and fun for Seattle parents. The editor may work from home (hooray!), but should be up for exploring the city for story leads, attending press events, and connecting with the local parenting community.

Responsibilities:

Write & Edit!
Each week the Seattle editor will write his or her own stories and edit content from freelance writers. For the stories assigned out, you will edit the filed copy so it upholds brand standards and voice. You will also create and update specific content for search on a monthly basis. The Editor will ensure all content—whether it’s for newsletter or SEO—is filed by deadline.

Manage Writers & Strategize Editorial Calendar!
You will manage the local editorial calendar and ensure that it’s engaging, robust and speaks to the Red Tricycle editorial brand. You will manage the fleet of local freelance writers, respond to pitch emails and set expectations for content, schedule each writer’s deadlines, and edit and provide feedback on filed copy. You like to think big picture (content strategy!) and small picture (copyediting!) in the same breath.

Own Local Google Analytics!
You will take a metrics-first approach when strategizing the editorial calendar and making decisions on what content to create for both email and search. You love metrics and can master our GA dashboard like a pro.

Take Ownership of SEO!
You’ll be familiar with SEO best practices and be open to learning more about how to best optimize content. You will research keywords, create optimal metadata, ideate new onbrand stories that will perform well via search and update existing content based on search trends. 

Manage the Family Events Calendar!
You will be THE voice of the family events calendar, scouring both online and off to fill the calendar with a well curated, diverse range of events. You’ll curate the Seattle area calendar, which includes Tacoma and surrounding drivable areas.

Be a Production Wizard!
We’re a lean editorial team, which means all editors—national and local—are responsible for a fair amount of production. You won’t be deterred by sourcing your own photos (or better yet—taking your own!) and uploading content to our CMS to uphold our brand style guide.

The Ideal Candidate:
Has managed freelance writers and an editorial calendar in the digital media space. You love content strategy!

MUST be super excited to join a small team of fun people (many of us parents) who work very hard.

Has impeccable grammar and can easily follow a style guide.

Familiar with current SEO best practices and able to strategize content based on SEO needs.

Familiar with Google Analytics and able to digest a metrics report to make smart decisions about content strategy.

Loves family adventures and can’t wait to share can’t-live-without discoveries or hidden gems.

Has kids (between the ages of 0-10) and is active in the parenting community.

Familiar with Red Tricycle brand, editorial style and voice.

Doesn’t know what the phrase “missed deadline” means.

How to Apply:
This is a part-time position that is approximately 20-25 hours/week. Please send a cover letter telling us a bit about your family and why you’re a great candidate for this position. A few writing samples that showcase your ability to write in Red Tricycle style and tone certainly help, too! Send everything to Editor AT tinybeans.go-vip.net with the subject line “Seattle Editor”. Resumes without a cover letter or writing samples will not be considered. We look forward to hearing from you!

The launch of Disney’s new streaming service is just a few short weeks away. As if you weren’t already excited about all the shows you’ll be able to stream, one company wants to pay you $1,000 to watch Disney movies for a month.

As a family of Disney fans you might not need any additional incentives to check out Disney+, but Reviews.org wants to pay to do exactly that. The review site is looking for one lucky family to watch a movie a day on Disney+ for 30 days and then report on their findings to share with those looking to learn more about the platform.

Reviews.org will not only pay the chosen family $1,000, it will also provide a one year subscription to Disney+ for free. The chosen applicant will also receive a movie-watching kit which includes a cozy mouse-themed blanket, four cups and a Pixar-themed popcorn popper.

According to Reviews.org the ideal candidate is “mad, bonkers, off-their-head and has already started to figure out how many Disneyland tickets they could buy.”

Applicants must be U.S. citizens 18 and older, but the whole family can get in on the fun of watching Disney movies if you happen to be the chosen one. The deadline to submit an application, which includes a video review of your favorite Disney movie, is Nov. 7. For full details and rules on applying check out Reviews.org.

—Shahrzad Warkentin

All photos: Courtesy of Reviews.org

 

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Reports may have already surfaced about the arrival of celeb parents Ryan Reynolds and Blake Lively’s third baby—but now the actor is giving us the details!

In a recent tweet, Reynolds wrote, “I love B.C. I want my daughters to experience the same natural playground I grew up in.” If you’re wondering what Reynolds’ tweet has to do with the birth of his newest baby, re-read what the dad (times three) wrote.

Reynolds referred to his kiddos as “my daughters.” That means baby number three joins big sisters Inez and James as another as yet another girl for the two superstars.

The actor also included a sweet pic of himself along with new mama Lively and their baby girl. Even though Reynolds shared this family photo, he did blur out his baby’s face.

As of now there’s no word on Reynolds and Lively’s newest daughter’s name—but we’ll keep you posted!

—Erica Loop

Featured photo: Blake Lively via Instagram 

 

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