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Billie Eilish Released a Kids Clothing Line & It’s As Colorful As You’d Expect

This cozy new line is made for a rocking playtime and is as comfortable as it is stylish.

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Dwayne “The Rock” Johnson Just Launched a Kids Collab with Under Armour

This inspired new collection is perfect for your young athletes.

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Land’s End Has a New Adaptive School Uniform Collection

Back to school shopping just got more inclusive.

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Kohl’s Now Carries 3 Adaptive Clothing Line Collections Just in Time for Back to School

Your favorite Kohl’s labels now have items everyone will feel comfortable in.

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This Trend-Setting Kids Clothing Retailer Is Debuting a New Line & You’ll Want It All

Your tots will be the most fashion-forward on the playground with this new line.

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Serena Williams Isn’t Scared of the Terrible Twos for This Refreshing Reason

This tennis champ is taking a different perspective on this challenging age.

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Target’s Art Class Clothing Line Is Getting Tons More Kids’ Sizes

Target’s popular fashion-forward kids’ line isn’t just for big kids anymore.

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Amy Schumer Launches New Clothing Line with Mom-Approved Looks

Amy Schumer is going to be one funny mother—and a well-dressed mama, to boot!

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Celine Dion’s Gender Neutral Clothing Line Is for Stylish Kids Everywhere

This superstar new clothing line is totally fashion forward.

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Abercrombie’s Gender Neutral Kids Clothing Line Has a New Celeb Designer

We can’t wait for this new clothing collab, with styles for any kid.

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Serena Williams Ups Her Game By Showing Moms How to Love Their Bodies

Serena Williams’ new clothing line is available and it’s everything you’d expect it to be.

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Anine Bing Debuts Edgy Kids Line

Anine Bing, LA’s hottest designer, launches a kid’s line and we couldn’t be more smitten.

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Carter’s Launches a New Line of Clothes for Big Kids

Your favorite clothing line is not just for babies anymore!

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Adaptive clothing

Zappos & PBS Kids Release Adaptive Clothing Line Collab & This Is So Important

This new line of adaptive clothes is perfectly timed for National Autism Awareness Month.

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Target Is Launching a Cat & Jack Subscription Box—& Here’s How to Get It

Target knows that getting kids to try on clothes is like trying to herd cats (and jacks).

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Abercrombie Kids Just Launched an Awesome Gender Neutral Kids Clothing Line

This new clothing line lets kids embrace their style without limitations.

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Justin Timberlake Will Drop a New Song This Week, & His Family Was the Inspo

Justin Timberlake’s newest single is just a teaser for his new album coming next month.

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Target’s Cute & Affordable New Line Has Sizes for Women From XXS-4X

Here’s everything you need to know about Target’s new mix and match line.

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These Clothes Are Designed to Stretch With Growth Spurts

This expandable clothing line might just be the solution you’ve been looking for.

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The Force Is Strong with These Cool New Star Wars Products

It’s no Jedi mind-trick: Star Wars is turning 40 this year and there’s plenty of cool new gear out there to celebrate it. Check out our faves.

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Things Only Moms of Girls Will Understand

Photo: Matt Zhang
We can spot each other from a mile away. She’s the mom in the grocery store debating her 4 year old over which candy is closest to real fruit. Or the mother in the school’s pick up…

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Father Figure: A New Clothing Line For Dads Only!

Move over, mom, and make way for this fresh paternity brand!

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How to Pitch Our Editors: 8 Simple Tips to Live By

Want to know the best way to get your story idea or product through to us? Follow these tips from our Editorial Director!

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Target’s Newest Clothing Line Was Designed by KIDS and is AWESOME!

As if Target wasn’t already our favorite retailer, the company decided to step up it’s game. Target hopes to be the ruler of back-to-school fashion, and who better to ask for design advice than kids? Cat & Jack is the…

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Tommy Hilfiger Launches Clothing Line for Children With Disabilities

For children with disabilities, being fashion forward isn’t always an option. Fortunately, Tommy Hilfiger wants to change that. This week, the brand launched the first adaptive clothing line for kids with disabilities. Hilfiger teamed up with Runway of Dreams to…

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Female Superhero Line Debuts at Target

Move over Batman and Superman, Batgirl and Supergirl are taking over your shelf space. This Spring, Target will be releasing DC Super Hero Girls, a line that features the female heroes and villains from DC Comics. The gang will include…

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Rock On! Where to Score Kiddie Concert Tees

School the kids on the rock greats by scoring them some itty bitty band shirts. We’ve rounded up our favorite places to buy band merch for the minis, so listen up!

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7 Famous Moms With Baby-Booming Businesses

Some celebrity mom-run companies are as exciting as this year’s biggest blockbuster movie. Find out who they are here.

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The Newest Baby Clothes for Stylish Munchkins

By now you know that Munchkin, that popular baby gear brand, is kind of a big deal. Well hold onto your suction-cup food bowls, because it just got bigger.

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Inside the Totally Awesome Andy & Evan with Evan Hakalir

Andy & Evan knows how to create practical, stylish, and cute boys clothes like nobody’s business. It’s a line for little gentlemen designed by actual gentlemen and it’s your pick for best “Most Awesome Clothing Line for Boys.”
Evan Hakalir…

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Sneak Peek! Fall & Winter Kids’ Clothes from a New Local Designer

Dressing your kiddo is about to get more fun. Why? Monica + Andy is here.

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Inside the Totally Awesome Grow and Shine Photography with Edyta

Grow and Shine Photography was your Totally Awesome pick for best family photographer in Chicago, and it’s easy to understand why. Its owner, Edyta, is that rare breed of photographer who truly knows the value of preserving memories. Playing with…

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Win a $250 Emerald August Gift Certificate

Perhaps you have a little fashion diva on your hands. Or simply a kiddo who loves color and twirly dresses. We’re big fans of the mini-wardrobe choices at Emerald August–think cute prints, fun colors, and retro-inspired designs. Now, one lucky…

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