ABOUT US

Posts

23 Last-Minute Costumes You Can Totally Pull Off

You’ll be out the door and saying “trick or treat” in no time.

+ read more

Barbie Honors Healthcare Heroes with 6 New Dolls & Gives Back Throughout August

Kids everywhere will be inspired by these real-life role models!

+ read more

Off-Road: 5 Unique Places to Explore Near Atlanta

Did you know that there is a replica of the White House in Atlanta, a rock garden in Rome, and a doll hospital in Cleveland? We’ve got your travel itinerary.

+ read more

Cue the Confetti: New L.O.L. Surprise! Present Surprise Just Popped!

We love surprises—why reserve them just for holidays and birthdays? L.O.L. Surprise! toys are a trend that’s here to stay, and we couldn’t be happier: They are cute (but fierce!), diverse, inclusive and so fun to unbox—there’s just nothing like…

+ read more

Why I Refuse to Buy Barbies for My Daughters

“Now that I’m a 30-something with young impressionable daughters of my own, I am determined that they have a doll who looks more like them.”

+ read more

American Girl Vacations Sound Like Our Best Trip Idea Yet

You can go to NYC with Rebecca or Hawaii with Nanea!

+ read more

When Your Fourth Grade Son Is Called “Gay”

His bravery, day after day, in this single act of noble defiance makes me feel like maybe I’ve done something right after all.

+ read more

Eleanor Roosevelt Is Newest Barbie Doll in Inspiring Women Line

The doll joins 10 other inspirational women in the line.

+ read more
The Maya Angelou doll

Mattel’s Latest Barbie Honors Poet & Activist Dr. Maya Angelou

The brand pledged to spotlight diverse dolls that honor role models.

+ read more
Kidoodle Masks

Kadoodle Kids Inspires Imagination & Creativity

The new kits allow kids to decorate masks for themselves and their favorite toys.

+ read more

BABY born Has a Holiday Surprise Your Little One Will Love

Surprise! The holidays (and holiday shopping) have snuck up on us again. One thing at the top of every parent’s to-do list: Find the perfect gift—something that’s cute, fun and keeps them entertained past New Year’s Day.

+ read more
Doc McStuffins

“Doc McStuffins” Special Highlighting Healthy Habits to Air on Disney Junior

A new “Wash Your Hands” singing doll was added to the retail line.

+ read more
American Girl auction

American Girl to Auction Off Three One-of-a-Kind Collector Dolls Made With Thousands of Swarovski Crystals

100% of net proceeds will benefit First Responders Children’s Foundation.

+ read more

Review: Disney Frozen 2 Magic in Motion Elsa Doll

This 13-inch doll is just what your little Frozen fans will want.

+ read more

Review: The Child 11-inch Vinyl Head Plush

A year ago, no one would’ve ever guessed that “Baby Yoda” would even exist, much less unite fans of Star Wars and non-fans alike.

+ read more

Dazzling Holiday Shows that Will Add Heaps of Cheer to 2020

Timeless classics and musical performances will help amp up the holiday spirit.

+ read more

20 Fantastic Gifts for Two-Year-Olds

We’ve got the best toys and games for a busy toddler near you.

+ read more

SURPRISE! Spark Their Imagination This Season

The BABY born Surprise Treehouse is sure to delight! With 20+ surprises, and exclusive doll and a playground full of goodies, kids 3 & up will reach the heights of fun.

+ read more

Amazon Releases 2020 “Toys We Love” List for Easy Holiday Shopping

Amazon tracked the latest products and trends to bring this top notch list of 100 toys and games.

+ read more

shopDisney’s Top 15 Holiday Toys List Is Packed with Magic

The holidays are on the way––how’s your wish list shopping going? To help parents find the hottest toys this year, shopDisney has revealed the 2020 Top 15 Holiday Toys list.
For the third year in a row, Disney is sharing…

+ read more
Love, Diana

Pocket.watch Debuts “Love, Diana” Line Exclusively at Walmart

The new collection features dolls, collectables, furniture and more.

+ read more

This Cute New Doll Helps Make Potty Training Fun

Baby born Surprise’s latest doll, Magic Potty Surprise, helps you teach your little one how to go to the potty on a real potty.

+ read more