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11 Creative Ways to Celebrate New Year’s Day at Home

We’ve got the scoop on creative ideas that’ll make your first day of 2021 go down in history.

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This Baby Shark Baby Alive Doll Actually Swims

You’ll be doo doo dooming bath time in a whole new way with this clever water toy.

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A Diverse Summer Reading List for Young Readers

A short list of some of our favorite picture books and early chapter book series with diverse characters if you’d like to intentionally diversify your children’s summer reading options.

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Here’s What Prince Harry & Meghan Markle Definitely Won’t Name Their Baby

Odds aren’t in your favor if you’ve picked any of these royal baby names.

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Candy Overload? Switch Witch to the Rescue

Don’t be scared of all that Halloween candy, just invoke the powers of the Switch Witch to whittle down the stash.

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3 Uber-Important Things to Consider Before Dyeing Your Kid’s Hair

Have a pint-sized fashionista at home that wants to dye their hair to match their outfit?

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Why Moms Feel All the Emotions—& That’s Okay

It’s almost midnight and I think I’ve cried at least three times today. The first time was this morning, up bright and early at the pediatrician’s office. I’d made an appointment the night before when my daughter was up coughing…

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Who Is Marlon Bundo? This Children’s Book About Gay Bunnies Is a Bestseller

BOTUS has not one, but two children’s books out—and one of them is causing quite the stir.

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Target Debuts Exclusive New Hair Tint & This Is Not a Drill

Target is revealing 11 brand-new Kristin Ess hair products you’re going to love.

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Would You Dye Your 2-Year-Old’s Hair Hot Pink? This Mom Did

This mom’s IG video has started a heated debate as to what age is acceptable for kids to dye their hair.

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New Genetic Tests Can Reveal Whether or Not Your Baby Will Like Cilantro

BabyGlimpse lets you explore more than 20 different passed-down traits.

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CVS Just Took a Huge Step to Combat Photoshopped Beauty Standards

Drugstore giant CVS is setting new standards for beauty imagery.

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Just Opened: American Girl Place Rockefeller Center

AG’s got a new home at The Rock. We checked out the new digs opening weekend!

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Pantone’s 2013 Color of the Year: Emerald Green…Kid-Style

Goodbye, Tangerine Tango. Hello, Emerald Green. Pantone, the authority on all things color, has crowned Emerald Green as its queen for 2013 and we’re pleasantly surprised at all of the emerald green popping up in kids’ decor and clothing. While…

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8 Cool Things from 2012

We’re the first to admit that these days kids toys, styles, and gear are downright cool and certainly way cooler than when we were kids. While we receive hundreds of pitches daily about these new products, every so often we…

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One Cool Thing: Personalized Children's Books

We love anything that encourages our little ones to read, and this ingenious new book from Paper Hat Press is no exception. With Paper Hat Press’ newest release, Little Big Top, your kiddo becomes the center of the story. In…

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One Cool Thing: Personalized Children’s Books

We love anything that encourages our little ones to read, and this ingenious new book from Paper Hat Press is no exception. With Paper Hat Press’ newest release, Little Big Top, your kiddo becomes the center of the story. In…

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Better Together

There are a few “F” words that are inexorably tied to parenting: Feeding. Fussing. Frustration. As you get swept up in caring for Baby, it’s easy to lose sight of other, easier “F” words, such as “Fabulous”. How to take…

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