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Why I Love the Term Rainbow Baby

“It was in the months that followed that I learned of the term rainbow baby—a name given to a baby born shortly after the loss of a previous baby due to miscarriage, stillbirth, or death in infancy. This term is used because a rainbow typically follows a storm, giving us hope for what’s to come.”

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The MORI & Eric Carle Collab Is Cute Caterpillar Coziness at Its Best

The two brands are teaming up for a cute kids’ clothing collab.

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Stylish Holiday Outfits They’ll Want to Wear All Year Long

Looking for that perfect special occasion outfit? Carter’s has you covered. Here are our fave style that your kids will actually be excited to wear way past the holidays.

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Allswell Launches Their Littles Collection & We’re Smitten

Find out all the must-buy goods from Allswell’s new line for baby and kids.

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Walgreens Just Debuted an Adorable New Baby Line

Grab some adorable baby gear next time you stop in for a prescription.

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From Parties to Holiday Photos: Moomooz Has You Covered

Moomooz has your kiddo styled for any and every event.

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22 Totally Adorable Winter Hats Spotted on Etsy

Handmade gear isn’t just for your great-aunt and her annual sweater set anymore.

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Hunter for Target

6 Items from Target’s New Hunter Collab We Want Like WHOA

Exclusive Hunter boots at Target? Yes, please!

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Amazon’s New Baby Essentials Registry Is All About the Kardashians

Now even your baby-to-be can keep up with the Kardashians!

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Where Can You Get US Olympic Team Uniforms? They’re Super Swank

You’ll want to snag up these fashionably functional pieces for your winter wardrobe before the Closing Ceremony.

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Spring Fling! Inside Old Navy’s New Spring Collection

Get ready to fall in love with Old Navy’s spring collection, with shorts, jackets, dresses, jeans and graphic tees for kids.

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Think Spring! A Preview of the Newest Looks from Old Navy

With graphic tees, neutral trenches, high-top sneaks, bold tanks and jeans that fit just right, these looks are more welcome than a Lake Michigan sunrise. We pieced together a few outfits that Chicago parents will love.

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Spring Fling! See Old Navy’s New Fashion Looks for Kids

We got a sneak preview of Old Navy’s spring collection. Here, see our hand-picked looks for NYC kids to wear for this season’s first picnic in Central Park or playground play date.

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Mini Fashion, Big Style in Old Town’s Newest Retailer

The European retailer H&M recently opened its doors in Old Town, Alexandria, and the kids selection is giving the “big people section” some serious competition. H&M is known for its cutting edge style and budget-friendly prices—and the back to school…

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Here’s to Hoping: Sonics Gear for Pint-Sized Fans

The suspense is killing us! Are the Sonics coming back to Seattle? Every day seems to reveal a new element to this nail biter of a story that is making diehard fans that much closer to needing an $8 beer…

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Disney Baby Launches Retail Store & Online Boutique

Your kids’ fave Disney character is Woody and their most coveted possession is their Nemo plush toy. Sound familiar? While it’s pretty much impossible to raise kids these days without them coming into contact with Woody, Nemo, Simba or Mickey…

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8 Spring Trends for Kids

Yippee!! You survived holiday shopping!! Now, it’s back to the routine, and life is good again. Well, actually, not really…Spring ’12 lines are hitting stores, so, it’s time to grab those gift cards that Grandma gave, and head out shopping…

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Coo Coo Coyuchi

Seems like even the most mainstream brands and stores are putting out organic lines these days–definitely a good thing. As 25% of the world’s insecticides are sprayed on cotton, any steps we can take to decrease that amount is worth…

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Indie Rocks

You have tons of baby gear, but much of it is lacking the sass & style that used to set you apart from the pack (another teddy bear embellished bib? snoooore). Fortunately, Seattle is home to so many talented designers…

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