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32 Things You Can Do at the Beach (That’s Not Making a Sandcastle)

When they’re done with making sand sculptures, pull out this awesome list of activities for your little beach bums.

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The Very Best Water & Pool Toys for Kids (According to Us)

Check out our list of pool toys, water slides and more!

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BABY born Has a Holiday Surprise Your Little One Will Love

Surprise! The holidays (and holiday shopping) have snuck up on us again. One thing at the top of every parent’s to-do list: Find the perfect gift—something that’s cute, fun and keeps them entertained past New Year’s Day.

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Taye Diggs

Baskin-Robbins & Taye Diggs Invite Kids Everywhere on a Creature Creations Journey

Baskin-Robbins launches new DIY Creature Creations Kits and E-book.

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Funfetti frosting

Pillsbury Introduces New Funfetti Llama and Mermaid Frostings

They’re perfect for topping both cakes and cupcakes.

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True

“True and the Rainbow Kingdom” Returns to Netflix With New Special

The special encourages children to explore the true meaning of friendship.

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13 Things to Make Atlanta Pandemic Parenting Easier

It’s a pandemic, y’all, but don’t panic. These 13 things will make your life easier.

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Why You Need to Take Your Kids to CAMP ASAP

This unique experience has something for everyone, even parents (hello, cafe drinks!), so get ready to head to CAMP for an unforgettable day of fun. 

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Fun Mermaid Crafts You Can Recreate at Home

Longing for the sea or a trip to Disney? Get some aquatic inspo from these crafts fit for the merrow.

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11 Magical Snacks for Your Mini Mermaid

From sand-dollar cookies to mermaid muddy buddies, these recipes will please the little merfolk in your life.

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Unicorn balloons

Celebrate International Unicorn Day with Readings and Virtual Events

Keep your kids entertained with tales of this mythical creature.

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Duncan Hines Unicorn Cake Mix

Duncan Hines Launches Single-Serve Unicorn, Mermaid & Galaxy Cake Cups

These colorful desserts are as easy to make as they are pretty.

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Starbucks Mermaid Tumbler Is Fit for an Under Sea Princess

If you have a young mermaid fan, you might want to get two of these.

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Celebrate Valentine’s Day with Starbucks’ Tumblers, Mugs & More

Share the love with Starbucks’ Valentine’s Day 2020 mugs.

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10 Sweet Christmas Stockings You Can Order Now on Amazon

The perfect stockings for all those stuffers, all available on Amazon Prime!

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These Disney Princess Blankie Tails Are a Royal Bedtime Dream Come True

Who needs a ball? Get dressed up for bedtime like a princess.

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These Halloween Costumes from Maisonette Are Perfect for Your Creative Kids

From baby dinosaurs to secret agents, these unique costumes are so amazing your kids will never want to them off.

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These Mermaid Yoga Skeletons are a Magical Must-Have for Your Halloween Decor

You’re going to want these frightfully calm mermaids to be part of your world.

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Target’s New Mermaid Ice Cream Is a Magical Dream Come True

No need to head under the sea to enjoy this bright new confectionary.

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JOANN Stores Have All the Halloween Decor You Need & for Under $30

You’ll find everything from the unique (unicorn skull, anyone>) to the wickedly classic at your favorite local craft store.

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8 Fin-tastic Mermaid Schools Across the U.S.

Do you want to be a mermaid? We don’t blame you. These mermazing schools can help you and your little mermaids live the dream.

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10 Books That’ll Help Your Kids with Their Social & Emotional Growth

Almost every book is an opportunity for social and emotional learning—whether you’re actively trying to support that growth during storytime or not.

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Funniest Parenting Tweets of the Week: Apr. 19, 2019

Rolling into the weekend on the tail of this week’s funniest tweets.

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