The birthday invite didn’t come. They didn’t get the part in the school play. Their best friend moved away. Sound familiar? As parents, we have the (unpleasant) task of watching our kids learn the same life lessons we did in our childhoods. It can be hard to resist the urge to make sure they never have to experience the frustration or sadness that comes with not getting what they want, but disappointment is a healthy emotion for kids and can contribute to their social and intellectual development, as noted in Psychology Today. The caveat? It only works if kids understand that being disappointed at times will help them achieve their goals in life. And that’s where we come in.

Even if they do understand (or at least try to), that doesn’t mean it feels good or comes easy. That’s why we’ve enlisted a few experts to offer tips for parents when it comes to helping kids learn how to deal with disappointment. 

1. Empathize with Their Feelings

Licensed professional clinical counselor Melissa Marote says that, first and foremost, it’s essential to validate your kids’ feelings; really empathize with what they’re going through. Listen to their feelings and respond with things like, “This must be frustrating.” You should avoid compounding the negativity, however. As you discuss the things your kids are missing out on, Marote explains, try to put a positive spin on it. For example, encourage your kids to save up their excitement for all the things they will eventually get to do in the future.

2. Give Them Reassurance

Child development expert and creator of The Moodsters Denise Daniels, RN, MS, tells us that it’s important to remind kids that this is only temporary—the playdate will happen when it isn’t raining, and they’ll have the opportunity to try out for the team next season. It might be hard for young kids to picture life beyond the current day or week, but still, Daniels suggests having kids make a list of things they want to do in the future because there will always be another opportunity to try. 

3. Teach Self-Calming Skills

a sad little boy learning how to deal with disappointment
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Emotions can run high when kids are anxious and sad. Teaching kids how to calm down and manage their feelings is an essential tool for how to deal with anxiety. Marote suggests giving kids a breathing technique to oxygenate the brain and help kids think more clearly. Show your kids how to take a deep breath in and then blow out, like they’re blowing out birthday candles or making bubbles. For younger kids, blowing real bubbles is another excellent method, Marote says.

One more tip for the little kids: talking to a stuffed animal. Kids are so close and connected to their stuffed animals, which makes them a great comfort for kids who are dealing with hard feelings. Tell your kids, “Talk to your teddy bear about how sad you are,” Marote says.

4. Give Them a Choice

So, a trip to the indoor playground or a group trip with friends to a nearby amusement park is out. Naturally, your kids will be disappointed, but you can give them some power (especially when they’re smaller and they feel like they have none) by offering them a choice. “Our plans have changed, and your outing with friends has to be postponed. What if you pick the movie for family movie night and we’ll look for another day that works for the group?”

5. Redirect Focus

For kids that become very hyper-focused on negative feelings, it can be helpful to use distraction techniques when learning how to deal with disappointment, Marote says. Suggest an impromptu game of “I, Spy” or get creative by asking kids to draw a picture about how they’re feeling. Other ideas include reading a funny book or watching a silly video, asking them trivia questions, and telling them jokes. This is especially important when it’s close to bedtime and you’re trying to keep things positive before sleep.

6. Don’t Fix It

a mom helping her son learn how to deal with disappointment
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This is a hard one. Whether you want to make your kids feel better or you figure you can just take care of it (fix the toy, help find the sock, bring the forgotten homework to school), it’s more effective to act as a guide when kids are learning how to deal with disappointment, according to PBS. Ask questions that will help them troubleshoot what happened and how they feel about the problem. “How did you feel when that happened? What do you wish had happened instead? How can we turn this into something good?

7. Stick with Your Normal Routine

In times of stress, encourage kids to keep regular times of going to bed, eating meals, and doing homework, Daniels says. Having a basic plan for the day is essential because kids thrive on predictability. When something doesn’t work out, at least they’ll know what should happen down the line. 

8. Find Time to Have Special Moments

If your kids are bummed because they can’t attend their friend’s birthday or their favorite ice cream flavor isn’t available or they missed the final shot on goal, take the opportunity to plan something else fun. This doesn’t mean you have to take them to the amusement park or invest tons of money; just spend quality time together and you’ll see their moods lift.  

9. Don’t Underestimate the Power of Hugs

Close contact, like hugs, can go a long way to providing kids with comfort when they’re learning how to deal with disappointment. That way, they’ll know you might not fix the problem, but you’ll always be there to offer comfort. Marote also suggests encouraging younger kids to hug their stuffies when they’re feeling sad or anxious. If you’re dealing with disappointed tweens or teens, look for signs that they’re ready for a hug or having you in their personal space. If it doesn’t happen, remember that being nearby and ready to listen is just as important. 

Related: 9 ‘Harmless’ Phrases That Hurt Kids More Than You Think

—with additional reporting by Gabby Cullen

From foreign language classes to programs with Juilliard and out-of-state trips, the British International School of Chicago, Lincoln Park is thinking outside the textbook with their curriculum.

Education is evolving—and we’re not just talking about the “new math” that likely stumped your household a few years back. School curriculums are expanding past typical subjects, and incorporating a cross-curricular learning approach that fuels children with skills and values to help them thrive in a rapidly changing world.

At the British International School of Chicago, Lincoln Park (BISC-LP), a private international school for students ages 15 months to 11 years old, students are cultivating this fresh approach. With its immersive experiences in languages, the arts, sciences, and civic responsibility, BISC-LP is helping shape students into well-rounded individuals.

Keep reading to discover seven of BISC-LP’s cross-curricular learning programs that are preparing kids for a bright future!

1. Early Introduction to Modern Foreign Languages


To help children thrive in an increasingly interconnected world, BISC-LP immerses students into modern foreign languages throughout their entire academic career at the school. Beginning as young as 15 months old in BISC-LP’s pre-nursery program, and continuing through primary school at age 11, students are taught English, French, and Spanish.

2. Specialty Lessons from Global Institutions


In collaboration with The Juilliard School, UNICEF, and MIT, BISC-LP helps students discover their passions with special lessons in music, dance, drama, STEAM, and environmental awareness. In the past, children have been able to sharpen their performing arts skills with visiting artists from Juilliard, tackle hands-on activities with global peers and MIT professors, and work on sustainability projects, from building raised planters to creating rooftop gardens.

3. Innovative STEAM Exploration


Through challenging, STEAM (science, technology, engineering, the arts, and math) courses, children are empowered to be ambitious, confident, and inspired. Students also have access to BISC-LP’s STEAM corridor that touts state-of-the-art materials, like green screens for filmmaking and robotics equipment.

4. Experiential Trips & Camps


Field trips are taken to a whole new level at BISC-LP. Children of all ages can either participate in local urban adventures to cultural and historical destinations, hone their wilderness skills at a sleep-away camp in Michigan, or hit the ski slopes in Wisconsin. Middle-school students have the unique opportunity to join an international sporting event, known as Global Games, with peers from across the Americas who are within the Nord Anglia Education network. Think of it like a junior high-only Olympics!

5. Inspirational & Motivating Clubs


BISC-LP is all about igniting students’ passions—especially within an age-appropriate environment that infuses a balanced level of competition and encouragement. Students can sign up for a variety of clubs, like taekwondo, chess, musical, rock band, mathletes, dance team, basketball, soccer, and cricket. Trust us when we say, there’s even more for your child to choose from.

6. Access to a Global Hub

Known as Global Campus, this exclusive online learning platform allows children to connect with peers of the same age from BISC-LP’s family of schools all around the world. Students receive access to one-of-a-kind learning activities and resources from global experts to further develop their problem-solving and creative thinking skills.

7. Civic Responsibility Outside of the Classroom


At BISC-LP, children are guided to be well-rounded individuals both inside and outside the school. As a result, the school community takes part in local charity events and holds various collection drives throughout the year to donate to organizations, such as the Cradles to Crayons, Boys and Girls Club of Chicago, and Lurie’s Children’s Hospital, to name a few. Children also work with UNICEF on worldwide relief efforts and raise money to fund educational opportunities for children in need.

Book a tour or attend the British International School of Chicago, Lincoln Park’s upcoming Open House, happening November 5 & January 6 from 10 a.m. to 12 p.m.

 

My husband and I decided long ago that we wouldn’t let our lives be ruled by extracurriculars. Yet my four kids, who range in age from kindergartener to teen, still come home with plenty of flyers—and oh the e-mails we get—about “opportunities” to make their lives better. They will become smarter, more athletic, or more creative if we will simply pay (usually a hefty) fee and enroll them in adult-orchestrated activities.

These include sports, clubs, classes, organizations, and even junior committees. They can learn a new language, build robots, code, earn badges, and much more. There’s no shortage of possibilities when you live in suburbia—and parents take a lot of pride in rattling off how “busy” they are every single night of the week and all weekend long, too.

I have no doubt that each of these can teach kids valuable lessons and provide parents with some respite. Teamwork, for example, is best taught in a team (duh) environment. Many of these opportunities encourage kids to be more giving, patient, and open-minded. Of course, these traits are important—but let’s not pretend that the only way kids will grow up to be wholesome, respectful adults is if they are in nonstop extracurriculars.

Our decision to limit our children’s participation is based on our belief that our health should be our number one priority. We see family dinners, which have been proven to do wonders for mental health, as a time to catch up with one another, problem-solve, and enjoy a meal together. They don’t work out every night, but they do happen most evenings. Then there are the general benefits of downtime and a great night’s rest. Plus, every evening, we spend one-on-one time with our kids at bedtime: playing games, reading books, and talking.

We also want them to have the opportunity to simply be bored! Boredom fosters creativity—and kids (and adults) need time to just chill out and think. Because every waking minute of their day isn’t filled with activities, my kids actually have time to read a book, draw, build with Legos, or hang out with one another.

Related: Letting Your Kids Be Bored Is Actually Good for Them

That doesn’t mean we’re against them altogether. We attempt to strike a balance between not too much and not too little. We don’t have hard-and-fast rules about how many extracurriculars our kids can be in, though we tend to rotate based on interest. One of my kids loves basketball—a winter sport—whereas in spring, we prioritize track. My son’s martial arts takes place immediately after school, two days a week. My youngest, desperate to play soccer, took a short class over the summer.

Limiting their options just teaches them to prioritize: What do they truly want to do versus what’s sort-of-maybe interesting and fleeting? What needs to be an extracurricular, and what can be learned through a book, online class, or video? We encourage our kids to try new things, but we never push them to make a youth career out of one activity. Variety is the spice of life, right?

They’ve also learned to prioritize themselves, at times, and one another, at others. Sometimes their job is to show up to their sibling’s game and cheer them on. Each kid isn’t always the star of the show—an important lesson.

I’m also ever-mindful that enrolling kids in many extracurriculars, or even one, is steeped in privilege. After all, there’s the cost of signing up, plus transportation, time, and (almost always) extra gear or supplies they need to participate. It’s a suburban belief that “good kids” have enrichment activities, when, in truth, they’re for those who can afford it.

We have given ourselves parental permission to enjoy the time we have with our kids and not make extracurriculars the dictators of our lives. They can be absolutely wonderful, and if an activity is doable and affordable, we say “yes.” But there are plenty of reasons to say no to overscheduling our family. Extracurriculars are just that: extra. They should be bonuses, not obligations.

I have a video of my two-year-old daughter sitting quietly in the middle of a tornado. Not a real tornado, of course. Just the whirling, noisy storm of her two older brothers literally running in circles around her. In that moment, she is sitting on the floor rocking a baby doll while her brothers bounce around the room like pinballs. While they’re shrieking and giggling, jumping from couch to floor and back again, she is singing a lullaby nobody can hear—as if she and her doll are in a quiet place somewhere far, far away.

I watch it now and say a silent thank you. Because—while it may have taken me three kids to get there—it was in that moment that I knew I had a child who is happy just playing by herself.

And that matters. Experts say solo play or “independent play” not only helps children build confidence in themselves; it also helps inspire creativity, build focus, nurture problem-solving skills, and inspire trust—both in themselves and in their relationship with their parents.

Then of course there’s the (very important) fact that alone time for the child gives parents a little time to themselves, too. “It does give parents a break,” said Bryana Kappadakunnel, a Los Angeles-based LMFT and founder of Conscious Mommy, which offers coaching and workshops for parents of young children. “If a child knows how to play independently and doesn’t require the parent to engage or entertain them, it makes things like preparing dinner much easier.”

So where do you start? How can you turn your wiggly, codependent toddler into a self-sufficient kid who’s happy to play alone? I asked some experts and am sharing my own experiences to give you some suggestions.

 

a dad and young daughter cooking together
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Start by doing solo time with your child

Sure, we all want to have children who can let us go to the bathroom without knocking incessantly at the door because they need us right now (just saying). But that doesn’t mean we can send our unsuspecting two-year-olds to their rooms and expect the magic to happen.

Start by setting up a space that invites them in: Put some paper and crayons on the kitchen table while you’re cooking dinner; set up a playdough station; put a box of Magna-Tiles on the living room floor. Or, says Amy Carney, author of Parent On Purpose: Raising Thoughtful Children in a Complicated World, set up a “boredom box” with age-appropriate items that spark creative play in your child. For this, Carney recommends small items like art supplies, trinkets, toys from birthday party bags, figurines, slime, or putty.

Related: 22 Genius Amazon Finds That’ll Keep the Kids Busy

“Narrate” your child’s play

Want to make your toddlers feel good about playing by themselves? Sit nearby and “narrate.” This means just acknowledging what your child is doing, i.e. “You are building a really high tower!” or “You’re really being caring to your baby doll.” Doing this builds children’s confidence about what they’re doing.

By the same token, avoid correcting your child or trying to make it a teaching moment—don’t quiz them about colors or ask them to count the blocks in their hands. After all, this is play; not school.

And, replace your instinct to correct with curiosity: for example, if your child is using stacking blocks for all-things-NOT stacking (hey, they make fun hats!), say something like, “Hmm you seem to have found a new way to play with that toy.”

Finally: Don’t ask questions, which Kappadakunnel said can be distracting to the child. Just watch and narrate. Imagine that you’re a nature photographer and just observe the child in her “natural habitat.” (They’re interesting creatures, those kiddos!)

Don’t overload the space

Apparently, your child doesn’t need a lot of toys. A 2017 study from the University of Toledo in Ohio suggested that an environment with fewer toys is better for toddlers and that too many toys actually decrease the “quality of play.” It becomes overwhelming for the child. For each play session, just a handful of toys is enough.

Start by putting out a few toys and telling your child that you’re going to watch them play and that they can show you how the toys work. Let your kid get busy, and just be there to watch (if they ask you to play, tell them it is their time to show you or to play on their own—but that you’re there to see all they can do!). Then, once they are used to playing without you as a playmate, you can try putting the toys down and walking to another room (or another part of the room where you can do something else independently of your child).

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The kind of toy matters

They say “the more a toy does, the less your child does.” So choose simple toys that inspire open-ended play. Some good examples are:

  • Magna-Tiles
  • Blocks
  • Pretend play items (a kitchen, tools, etc.)
  • Baby dolls or a dollhouse
  • Simple instruments
  • Sensory play (playdough, clay, slime, etc.)

And don’t tell your child how to use the toy. Let them explore it for themselves. There is no WRONG way to play with a toy (unless it puts the child is in danger, of course).

Note: Avoid toys with screens or sounds—and don’t use toys that are meant to “teach” (like toys that claim to teach ABCs or colors). Toys that teach have their place, experts say, but when it comes to solo play, open-ended toys are best because they inspire creativity and free thought, and allow the child to lead the way.

“If we can take the pressure off of play to be academic and instead see the learning in play associated with how a child learns to regulate their body, how a child learns to interact with others, how a child learns to occupy themselves—play then becomes this rich, wonderful work that is fascinating,” Kappadakunnel said.

Related: 11 Toys That Foster Independent Play (& Will Gift You a Few Minutes to Yourself)

If your child is resistant to solo play, ask, “Have I been available?”

Does your child fight you when you try to get them to “go play”? Kappadakunnel said maybe your child just needs more of you, first.

Ask yourself: Have you been available to your child lately? If the answer is no, then figure out how you can change that. It doesn’t have to be much: Even 10 to 15 minutes of scheduled “special time” a day does wonders for kids. Just set a timer and sit down on the floor with your child. It may seem like a blip to you, but those 10 minutes can really make a difference—for both of you.

Remember that screens don’t count as “alone time”

While an older child might prefer to spend every moment of her alone time on an iPad or video game console, kids need to make time for more productive time alone. That means, maybe, instead of turning on cartoons first thing in the morning, put down some novel toys and ask your child to make something of them. It may be a hard shift at first, but beginning the day with play is a good way to start!

a toddler dumping a bin of toy balls with help from their pregnant mom who is nurturing a love of alone time
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Now is as good a time as any

Whether you’ve got toddlers as clingy as koala bears or older kids who still consider you Playmate No. 1, it’s never too late to start encouraging a little solo time. For toddlers, having “Alone Time” bursts once or twice a week is a good place to start. You can also lead by example, scheduling time for yourself as often as you can and sharing your feelings about it with your kids.

And don’t forget about YOU. We all know you need some of that precious me-time, too. So make yourself a model: If they see how happy you are doing something for yourself, by yourself (arts & crafts, taking a walk, reading quietly), maybe they’ll start to crave those same sorts of experiences, too. Remember: You can lead the way.

Read books that celebrate being alone

Books are a good way to teach young children—especially when it means they get some quality time with you. Try reading these books to get your kiddos craving solo play:

Leave Me Alone by Vera Brosgol
My Very Own Space, by Pippa Goodhart
Charlotte The Scientist Is Squished, by Camille Andros

We’re here to help you find mother’s helpers near you

As a working or busy mom (let’s be real: all moms are working and busy!), life can often be a juggling act of managing work, home, and kids. Especially during school breaks when our schedules are turned upside down (looking at you, summer). Trying to do it all can be overwhelming and exhausting. We get it. Every day, there’s at least a moment or two where we wish there were two of us. That’s where a mother’s helper comes in. A mother’s helper is a fantastic resource for any parent who needs an extra set of hands around the house. Whether you’re a stay-at-home mom who needs a break, a working mom who needs help with the kids, or a single mom who needs some extra support, a mother’s helper provides a winning solution.

If you’re looking for a mother’s helper for the spring and summer months,  ZipRecruiter can be an excellent option. You just have to create an account and post your job listing with information about duties, hours, and compensation that you plan to offer. Once your listing is live, you will be able to review applications and contact prospective candidates for interviews. We’re here to break it all down for you so you can spend less time looking for help and more time getting it! Here’s exactly how to find a mother’s helper near you.

Create a Job Posting

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ZipRecruiter is about to become your new best friend here. Using the job posting page, creating one is super easy. A few tips? Be sure to include key details about what you're looking for in a helper, such as availability, responsibilities, and qualifications. Here's a quick example:

Job Title: Part-Time Helper Needed

We are seeking a reliable and responsible part-time helper to assist us with various tasks around our home. Our ideal candidate would be available to work approximately 10-15 hours per week, with a flexible schedule to accommodate our needs.

Responsibilities:

  • Cleaning and organizing various rooms in the house
  • Laundry and general household chores
  • Running errands, such as grocery shopping or picking up dry cleaning
  • Assisting with meal preparation and cooking
  • Childcare for our two school-aged children

Qualifications:

  • Previous experience in a similar role
  • Excellent time management and organizational skills
  • Detail-oriented and thorough
  • Familiarity with basic cleaning and household maintenance tasks
  • Ability to work independently with minimal supervision
  • Comfortable working around children
  • Must have reliable transportation

We are looking for someone who is trustworthy, dependable, and has a positive attitude. If you meet the qualifications and are interested in this opportunity, please submit your resume and cover letter for consideration. Thank you for your interest in our position!

Narrow it Down

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This may seem obvious, but depending on the number of interested people who apply to your job posting, it can be easy to get overwhelmed. It's also totally normal to want to give everyone a chance, but we really encourage you to remember that only focusing on those candidates who have skills and experience that closely match what you're looking for not only saves you time, it also doesn't take time away from jobseekers who aren't a fit for you!

Check Out Your Applicants

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Take the time to review each candidate's profile and messages before making a decision. We know you're already super busy, but you definitely want to be as thorough as possible here!  You can also request additional information from candidates, such as references or a resume.

When reviewing a candidate's profile, check out their education, work experience, skills, and any relevant certifications or awards they may have earned. Look for consistency in their work history and pay attention to any gaps in employment or frequent job changes. Gaps don't mean a negative right off the bat, of course, but it's worth getting more info!

When you're reviewing messages or emails, pay attention to the tone and professionalism of the candidate's communication. Are they responsive and timely in their replies? Is their grammar and spelling correct? Are they respectful in their language and approach?

If you have any doubts or questions about a candidate, don't hesitate to request additional information. This can include references from previous employers or coworkers, and more details about the information on their resume or application. 

Ultimately, you want to ask yourself: Is this someone I want in my home, around my kids, and regularly in my family's life?

Ready to Make Some Decisions?

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As a mom, there's a good chance you won't have the time to meet every prospective candidate in person to chat. We suggest setting up phone screenings where you spend 10-15 minutes getting a feel for the people who you're considering before committing to a sit-down formal interview. Usually, phone screenings include giving a brief overview of the position, getting some quick details from your candidate, confirming pay expectations, and allowing for a few minutes of additional questions.

From there, you'll be able to only schedule longer interviews with those people you feel are truly strong possibilities. Remember, you're hiring a mother's helper because you need, well, help, so this is the perfect opportunity to manage your time and avoid wasting it on folks who really aren't a strong fit.

If the idea of summer break is completely overwhelming, there are lots of different ideas to keep everyone happy and having fun (camps, cool online classes for kids, crafts, projects, and more!). Hiring a mother’s helper is just one option, but it’s definitely one that can make your summer more about creating memories and less about turning your schedule upside down!

If you click some of the links in this article, we may earn affiliate commission or compensation. Prices and availability reflect the time of publication.

We love these women-owned brands all year long

Although we here at Tinybeans spend most of our days celebrating the women that create this amazing community of moms, March is officially Women’s History Month! And what better place to kick it all off than by highlighting some of our favorite women-owned brands? Supporting these businesses puts funds directly into the hands of female entrepreneurs and allows them to continue pioneering the ever-growing landscape of women-owned brands. We know it won’t come as a surprise, but women face a level of challenges in business that their male counterparts traditionally don’t.

Being intentional about where we spend our money means researching the brands we’re buying from; we’ve done that part for you, though. These women-owned brands are offering some of our absolute must-have products and services that we love year round. Beauty, fashion, lifestyle, kitchen—there’s no shortage of incredible goodies

SPANX

Sara Blakely, Founder  After Sara solved a wardrobe crisis of her own by cutting the feet off a pair of pantyhose, SPANX was born. It's now the standard for shapewear and has evolved into a full line of women's fashion that we adore.

SPANX

SPANX The Perfect Jumpsuit ($228.00)—Buy Now!

Saalt

Cherie Hoeger, Founder & CEO  It started with a call Cherie had with an aunt in Venezuela, where pads and tampons hadn't been available in stores for years. She immediately thought about what living without easy access to those products would be like for herself and her daughters. Months later, Cherie designed what she considered to be the ideal menstrual cup, and this idea turned into a line of period care, absorbent underwear, and more. Saalt is committed to donating 2% of their revenue to donate period care to regions with the most need, and help fund initiatives in menstrual health, education, and sustainability.

Saalt

Saalt Find Your Favorite Fabric Period Underwear 4-Pack ($119.00)—Buy Now!

Readability

Ameeta Jaim, Co-Founder & CEO  Ameeta created a program to help struggling readers gain reading and comprehension skills by integrating educational screen time. With Readability, your child can read out loud, independently and receive real-time feedback and assessment from the interactive voice-based AI tutor, while you track their progress. This personalized approach provides immediate feedback and tailored assessments, making the learning process engaging and enjoyable. The AI tutor's guidance helps your child become a confident reader, developing strong comprehension skills that will benefit them throughout their academic and personal lives.

Readability—Sign Up Now!

Kabrita USA Goat Milk Baby & Kids Nutrition

Carolyn Ansley, CEO  If you’re anything like a ton of parents out there, struggling to find nutrition for little ones who have a sensitivity to cow’s milk can be a long journey. KABRITA USA completely understands that struggle and created their goat milk formula based on what is best for baby, using the highest quality, European, GMO-free ingredients. It’s a gentle, non-GMO alternative to cow’s milk and soy, and KABRITA offers infant formula, toddler formula, junior nutrition, and snacks that are ideal for sensitive kiddos.

KABRITA USA

KABRITA Baby & Kids Nutrition Collection

Swoon

Swoon now has a full line of zero sugar, monk fruit sweetened lemonades and iced teas and is on track to eliminate one billion (yes, billion!) grams of sugar from the supply chain. Swoon was born out of necessity. Diagnosed with Type 1 diabetes at the age of six, Jennifer Ross knew she wanted to create a healthier beverage option that still felt fun and celebratory. Her friend Cristina Ros Blankfein, the Cuban American mom of three, was also seeking better options for her family. Together, they created the zero sugar beverage brand with the mission of tackling the sugar-filled beverage market. 

Swoon Zero Sugar Lemonade & Iced Teas—Buy Now!

Kosterina Olive Oils, Balsamic Vinegar, & Skincare

Founded by Greek-American and olive oil sommelier, Katina Mountanos, Kosterina is a wellness brand centered around the extraordinary benefits of high-antioxidant superfoods and the clean, Mediterranean lifestyle. Katina, a former beauty and ecommerce industry executive turned is on a mission to make ultra-healthy products more widely accessible to consumers, and created a cross-category brand carrying extra virgin olive oils, balsamic vinegars, dark chocolate, and olive oil based skincare.

Kosterina Olive Oils, Balsamic Vinegar, & Skincare—Buy Now!

Three Wishes Cereal

Three Wishes, founded by Margaret Wishingrad, is a healthy-while-delicious cereal. After welcoming her first son, Ellis, Margaret realized the white space in the market for a nutritional cereal she wanted to feed her son. She created these delicious cereals that we can't get enough of!

Three Wishes Cereal—Buy Now!

Proof

Proof was founded in May 2020 by Lori, Jodi, and Kari Caden. Proof offers a line of really (really) leak-proof period underwear that empowers women to live life worry-free. These are the only triple-patented underwear for protecting against leaks and periods on the market – the brand’s patented Leak-Loc technology holds up to 5 tampons or 10 tsp of liquid, fights odors, and wicks away moisture all day! They even have a line specifically for teens.

Proof Leak-Proof Underwear—Buy Now!

gimme Seaweed

Born and raised in central Seoul, Annie Chun grew up eating foods from the ocean - including seaweed that her culinary-gifted mother would roast and serve. The idea of reinterpreting a favorite food from her childhood became the catalyst for gimme. Gimme was the first brand to offer USDA Certified/Non-GMO Verified Organic seaweed snacks, and Annie had to influence South Korean farmers to change their practices to do this! She not only ensures that these snacks are sustainably grown, but also that they incorporate the highest quality ingredients possible.

gimme Seaweed—Buy Now!

Fidget Stickers Textured Sensory Stickers

Amber Murray, Founder Fidget Stickers Textured Sensory Stickers are a fun a discreet way to help people ground themselves when they're feeling anxiety or overstimulation!

Fidget Stickers

Fidget Stickers Food Pairs ($19.99)—Buy Now!

Creations by Nathalie DIY Terrarium Kits

Nathalie Valdes, Founder  Nathalie discovered a love of plants while raising her 3 kiddos, and Creations by Nathalie was born!

Creations by Nathalie

Creations by Nathalie DIY Succulent Terrarium Kit ($44.95)—Buy Now!

PiperWai

Sarah Ribner, Founder  PiperWai features natural deodorants, body wash, and oils, all created to "create a more sustainable future through products we use every day."

PiperWai

PiperWai Natural Deodorant with Active Charcoal ($15.00)—Buy Now!

JennyGems

Jennifer McMillan, Co-Founder  Jenny and her husband Dave launched home decor brand JennyGems in 2015, and in 2020, they began manufacturing their own products! 

JennyGems

JennyGems Farmhouse Kitchen Sign ($13.99)—Buy Now!

Mojo Spa

Amanda Kezios, Founder  Mojo Spa is a Chicago-based beauty company that handmakes over 200 natural beauty products!

Mojo Spa

Mojo Spa Make Me a Morning Person Scrub ($22.99)—Buy Now!

HONEYCAT

Julie Stott and Jo Baar, Co-Founders  HONEYCAT is a jewelry brand founded by BFF's Julie and Jo!

HONEYCAT

HONEYCAT X Bar Necklace in Gold, Rose Gold, or Silver ($22.00)—Buy Now!

Sheep Farm Felt

Megan Benson, Owner  Ethically sourced from a New Zealand sheep farm, felted by fair-trade certified female artisans in Nepal, and hand assembled and packaged in Egg Harbor, NJ.

Sheep Farm Felt

Sheep Farm Felt "Pastel Rainbow" Felt Ball Garland ($19.95)—Buy Now!

Loftipop

Rachel O'Neill, Co-Founder  Ceramic mugs, camp mugs, and ornaments, all with super cute designs!

Loftipop

Loftipop Think Happy Thoughts Retro Mushroom Camping Mug ($17.95+)—Buy Now!

Moonlight Makers

Claire Watson and Nicole Hairfield, Co-Founders  Claire and Nicole are best friends, moms, and neighbors who launched lifestyle brand Moonlight Makers in 2015!

Moonlight Makers

Moonlight Makers Sweet Carrot Lime Flour Sack Dish Towel ($14.95)—Buy Now!

3 Bees & Me

Jill Kiplyn-Gillenwater, Owner  3 Bees & Me is a woman-owned, USA-based small business making toys to encourage imagination and creativity!

3 Bees & Me

3 Bees & Me Wooden Stacking Rocks ($24.95)—Buy Now!

Bundle x Joy

Jess Berger, Founder  Bundle x Joy's mission is to deliver premium pet nutrition, curated goodies, and "endless boy to every pet person"!

Bundle x Joy

Bundle x Joy Vibrant Bundle ($64.99-$104.99)—Buy Now!

Baby's Brew

Alaina Moulton, Founder  Mom of 1 and military wife, Alaina Moulton, launched Baby’s Brew in 2019 as the world’s first portable, battery-powered bottle warmer!

Baby's Brew

Baby's Brew Portable Bottle Warmer & Adaptor Set ($114.99)—Buy Now!

Dreamland Baby

Tara Williams, Founder  Tara came up with the idea for Dreamland Baby weighted swaddles and sleep sacks when her 4th baby, Luke, kept waking up multiple times a night. As seen on Shark Tank!

Dreamland Baby

Dreamland Baby Weighted Sleep Sack ($89.00)—Buy Now!

Davin & Adley

Amanda Hunt, Founder  As a mom of 3 and former Senior Technical Designer and Product Development Specialist for All Brands Intimates & Swimwear at Urban Outfitters, Free People, and Anthropologie, Amanda knew she could improve the traditional nursing bra and actually make one that was cute, trendy, and wearable!

David & Adley

Amelia Pumping & Nursing Crop Cami 2.0 ($49.00)—Buy Now!

Expressable

Leanne Sherred, M.S., CCC-SLP, Co-Founder  As a Speech Language Pathologist, Leanne has years of experience treating patients with communication disorders and challenges, but she quickly noticed that too many families were struggling to get access to the care they needed. So she created a new care model focused on research-based techniques that were aimed at meeting children and families where they were with 1 on 1 virtual sessions from home.

Learn More About Expressable Now!

JJwinks

Kelly Morrissey & Lisa Loyd, Co-Founders  Kelly and Lisa came up with the idea for chic, comfortable loungewear that can be worn braless when they decided they were tired of being uncomfortable in loungewear around unexpected guests or family members. The JJwinks "light hug" support allows you to wear their pieces without a bra while still feeling comfortable!

JJwinks

JJwinks Slumber Party Top ($98.00)—Buy Now!

Luli Bebé

Arpi Khachatryan, Founder  Born in Armenia and emigrated to Barcelona at the age of 10, Arpi developed a passion for designs when she moved to the U.S. and had her first child. Her pieces are created to help support mothers through their journey!

Luli Bebé

Luli Bebé Monaco Diaper Bag ($189.00)—Buy Now!

Kitsch

Cassandra Thurswell, Founder  Kitsch is all about elevated, sustainable, and fun hair and beauty products that we adore!

Kitsch

Kitsch Palm Shower Cap & Hair Towel Bundle ($47.00)—Buy Now!

Act+Acre

Helen Reavey, Founder  Originally from Ireland, Helen's education-first approach to scalp (and ultimately hair care), has led to her regularly debunking hair myths across the industry, while simultaneously growing her celebrity fan list and cult-following. Celeb fans include: Marissa Tomei, Sienna Miller, Sarah Snook, Mark Ronson, Bella Hadid, Kourtney Kardashian, Melissa Wood, Halsey, Molly Sims and more.

Act+Acre

Act+Acre Stem Cell Scalp Serum ($68.80+)—Buy Now!

selfmade

Stephanie Lee, Founder  Daughter of immigrants, Stephanie created selfmade, a ritual-based psychodermatology brand. It connects clean, sustainable products with the human pursuit of self-exploration. Their collection of face and body essentials is linked to online resources and a proprietary wellbeing app.

selfmade

selfmade secure attachment comfort+ hydrating serum & primer ($36.00)—Buy Now!

Jennifer Fisher

Jennifer Fisher, Founder  Jennifer Fisher is best known as “the Queen of Hoops” for her eponymous NYC-based brass and custom fine jewelry line and A-list celebrity cult following that includes Jennifer Lopez, Zendaya, Michelle Obama, Rihanna, Tracee Ellis Ross, Emily Ratjkowski, Hailey Bieber, Selena Gomez, Bella Hadid, and many others.

Jennifer Fisher

Jennifer Fisher Small Double Lilly Hoops ($425.00)—Buy Now!

Material Kitchen

Eunice Byun, Founder  Material has become one of the most beloved kitchenware brands introducing collections that span useful food prep tools and cookware to gorgeous hand-finished tabletop ceramics.

Material Kitchen

Material Kitchen reBoard BPA-Free Recycled Cutting Board ($35.00)—Buy Now!

ettitude

Phoebe Yu & Kat Dey, Co-Founders  ettitude is a purpose-driven lifestyle brand pioneering the world’s first, proprietary CleanBamboo® fabric. Made from 100% organically-grown, non-toxic bamboo lyocell, ettitude’s commitment to sustainability, innovation and comfort has resulted in some of the world’s softest, most breathable bedding, bath, and loungewear anywhere.

ettitude

ettitude Vegan Cashmere Woven Throw Blanket ($169.00)—Buy Now!

Brightland

Aishwarya Iyer, Founder  A cult favorite AAPI-owned pantry essential bran known for making some of the freshest, highest quality olive oil, vinegar, and honey on the market. 

Brightland

Brightland Folklore Persimmon Vinegar ($25.00)—Buy Now!

Clevr Blends

Hannah Mendoza, Co-Founder  Clevr Blends is the Meghan Markle-backed and Oprah-approved SuperLatte brand making decadent and delicious oat milk latte drinks infused with adaptogens, probiotics, and superfoods. 

Clevr Blends

Clevr Blends The Barista Kit | As Seen on Oprah's Favorite Things 2022 ($55.00)—Buy Now!

Fly by Jing

Jing Gao, Founder  Fly by Jing has become one of the fastest-growing direct-to-consumer startups and modern Asian food brands in the country, redefining the narrative around Chinese food in the Western world. 

Fly by Jing

Fly by Jing Triple Threat Good-On-Everything Sichuan Sauces Trio ($42.00)—Buy Now!

Allégorie

Heather Jiang & Jen You, Co-Founders  Allégorie’s eco-friendly collections upcycle discarded fruits and plants (yes, really!), collected from grocery stores and juice factories, and transform them into stylish lifewear while ensuring health and fairness for all workers involved. Allégorie’s signature Gala Collection is crafted from apple peels recycled from apple juice factories and each Gala Card Holder upcycles about 25 apples.

Allégorie

Allégorie Gala Puzzle Cardholder ($86.00)—Buy Now!

POPFLEX Active

Cassey Ho, CEO & Lead Designer  POPFLEX offers products that are designed to not only look cute, but also serve a purpose. Best known for their viral sensations like their Vegan Suede Yoga Mat (designed to get grippier as you get sweatier), the Hourglass Legging and the cozy Cloud Hoodie. This fun brand is a small, BIPOC-owned business made up of mostly women.

POPFLEX Active

POPFLEX Active Crisscross Hourglass Biker Short with Pocket ($48.00)—Buy Now!

shortyLOVE

Sloane Grossberg, Founder  Sloane's background as a designer has allowed her to fabricate luxurious details without creating a bag so precious that it needs to be babied or so trendy that it will soon be out of vogue. shortyLOVE was born out of Sloane's desire to create her own version of a smartly designed, fashionable AND functional bag that's perfect for moms on the go!

shortyLOVE

shortyLOVE wonder Crossbody Bag ($208.00)—Buy Now!

ezpz

Lindsey Laurain, Founder  ezpz was created when Lindsey got fed up with the mess her 3 boys created as young eaters. Today, ezpz is a leading developmentally-focused feeding company providing mealtime solutions for first foods all the way to independent eaters!

ezpz

ezpz Happy Mat 2-in-1 Placemat + Plate ($25.99)—Buy Now!

Ford and Wyatt

Tera Henderson, Founder  Inspired by her sons, Ford and Wyatt, born almost a full trimester early, Tera created a brand to honor moms and their little ones. She focuses on mom + me matching whenever possible, and all of their hand-designed styles are cut, sewn, and washed for softness in L.A., California. You'll find faves like Raising Legends, Raising Boys, Raising Girls, Bubby, Sissy, and more!

Ford and Wyatt

Ford and Wyatt Raising Boys Sweatshirt ($64.00)—Buy Now!

JCOS

Ines Rosa, Founder  With a strong presence in European perfumery, cosmetic, and drugstore chains, JCOS has introduced its line of intentional Japanese beauty products to the US market, designed to bring balance and beauty to the lives of women of every age, race, and ethnicity. JCOS offers collections of holistic self-care products.

JCOS

JCOS Latte Sham Moist Hair Treatment ($29.95)—Buy Now!

Siponey Spritz Co.

Amanda Victoria, Co-Founder  Siponey is the first B Corp certified cocktail company that dedicates 2% or more of their annual revenue to environmentalist organizations. They're committed to saving honeybees and creating a delicious canned cocktail, too!

Siponey Spritz Co.

Whiskey & Woof

Coco Quill, Founder  Whiskey & Woof is a luxury scent brand that's Leaping Bunny Certified, vegan, and hand-poured. They offer candles, room sprays, diffusers, and more.

Whiskey & Woof

Whiskey & Woof No. 60 Coquette Candle ($65.00)—Buy Now!

TYME Iron

Jacynda Smith, Founder  TYME is the hair tool brand that revolutionized heat tools with their original all-in-one styling iron that just requires the flick of your wrist. 

TYME

TYME Iron Pro 2-in-1 Hair Curler and Straightener ($135.00)—Buy Now!

Line in the Sand

Lynne O'Brien, Founder  Line in the Sand is a line of active/waterwear and accessories that take a stand for empowering women and the planet. Their various UV swim leggings, tops, and dresses are made from recycled materials. 100% of the profits go to cancer and ocean organizations. 

Line in the Sand

Line in the Sand Splash Around Sun & Sand Tunic/Dress ($155.00)—Buy Now!

Amour Vert

Linda Balti, Co-Founder  Amour Vert is the ethically made, women-led, sustainable fashion brand that combines Parisian sophistication with Northern California ease while also giving back through partnership with American Forests.

Amour Vert

Amour Vert Mayr Short Sleeve Dream Knit Tee ($58.00)—Buy Now!

Lacson Ravello

Kristina Lacson McConnico, Founder  A capsule clothing brand aiming to make women feel empowered, confident, and seen.

Lacson Ravello

Lacson Ravello Cora Sweatshirt ($150.00)—Buy Now!

Harlem Candle Co.

Teri Johnson, Founder  A luxury home fragrance brand inspired by the rich culture and history of Harlem, Harlen Candle Co. has a scent for every mood.

Harlem Candle Co.

Harlem Candle Co. Speakeasy Ceramic Candle ($98.00)—Buy Now!

PATTERN Beauty

Tracee Ellis Ross, Founder  PATTERN Beauty is designed to care for and nourish natural hair and encourage you to embrace your natural texture!

PATTERN Beauty

PATTERN Beauty Detangling Nectar ($25.00)—Buy Now!

ALALA

Denise Lee, Founder  ALALA is a lifestyle clothing brand dedicated to superior fit and timeless design.

ALALA

ALALA Women's Essential Seamless Long Sleeve Tee ($80.00)—Buy Now!

Girls Crew

Jina Chang, Founder, Creative Director, & CEO  Girls Crew is all about playful, unique jewelry designs that are easy to mix and match!

Girls Crew

Girls Crew Pastel Rosie Ring ($58.00)—Buy Now!

Phenomenal Media

Meena Harris, Founder & CEO  Phenomenal Media is a values-driven, 360-degree media company that centers women and historically excluded communities. They're committed to lifting up the stories, experiences, and talents of underrepresented groups, helping to build community, shift dialogue, and shape culture.

Phenomenal Media

Phenomenal Media Ambitious Soft Garment Dye Crewneck Sweatshirt ($65.00)—Buy Now!

BUG BITE THING

Kelley Higney, Founder  The chemical-free solution to bug bites and stings, BUG BITE THING is a suction tool that extracts the saliva/venom the insect leaves behind. Goodbye, itch.

BUG BITE THING

BUG BITE THING 3-Pack ($24.99)—Buy Now!

Slumberkins

Kelly Oriad & Callie Christensen, Co-Founders  Plushes and lovies that come with kid-friendly board books and affirmation cards to help kiddos develop social and emotional skills early.

Slumberkins

Slumberkins 14" Otter Kin & Board Book Set ($52.00)—Buy Now!

Simpli Press

Jenni Morse, Founder  Simpli Press combines the timeless qualities of a French press with modern-day innovation to achieve the smoothest complex brew with effortless cleanup. Get a rich cup of customizable home-brewed coffee with all the flavor coffee has to offer AND without the grit, in just three minutes.

Simpli Press French Press Coffee & Tea Maker ($74.99)—Buy Now!

Pebby Forevee

Elizabeth "Pebby" Haislip, Founder  "Our brand is built on a real human understanding of what it's like to struggle with accepting your body after a baby, postpartum depression, motherhood, anxiety, dating woes, and more." Pebby Forevee tees and accessories are designed to be flattering, fun, and confidence-boosting.

Pebby Forevee

Pebby Forevee Self Love Club Bleached Out Side Slit Tee ($42.95)—Buy Now!

Violette_FR

Violette Serrat, Founder & CEO  Violette couldn't decide between becoming a painter or a fashion designer, and with the French-inspired makeup and skincare line she created, Violette_FR was born.

Violette_FR

Violette_FR Petal Bouche Matte Rose Petal Lips ($28.00)—Buy Now!

PILLOWPIA

Pia Rappaport-Goldman, Founder  PILLOWPIA offers home accessories that are eclectic, minimalistic, and chic while staying totally accessible. It's easy to match these pieces to almost any of your existing decor.

PILLOWPIA

PILLOWPIA Chindi Lumbar Pillow in Heavy Cream ($88.00)—Buy Now!

Bakery Bling

Lauren Brooks, Founder  Bakery Bling started out offering glittery sprinkle baking decorations that are totally edible. Now they offer everything from glitter sprinkles to premade cookie decorating kits and houses.

Bakery Bling

Bakery Bling Farm Animal Designer Cookie Kit ($14.99)—Buy Now!

Sunshine & Glitter

Meredith Madsen, Founder  Sunshine & Glitter creates fun, sparkly, and effective suncare that's eco-friendly, good for you, and reef-safe. They offer sunscreen, hair care, lip balm, and lotion.

Sunshine & Glitter

Sunshine & Glitter Party Cake Glitter Sunscreen ($19.95)—Buy Now!

Hey June

Bonnie Blackburn, Owner  "Hi! I'm Bonnie and the owner and creator of Hey June. I started this business five years ago out of desperation—to feed babies and pay the mortgage during years of a difficult marriage and then single momhood." Hey June offers beautiful, affordable, wearable jewelry pieces that are everyday staples.

Hey June

Hey June Connected Letter Necklace ($64.00+)—Buy Now!

Of an Origin

Candice Collison, Co-Founder & CEO  Candice found herself suffering from PPD and anxiety after giving birth to her daughters, and trying to dress her postpartum body made it that much worse. She developed Fair Trade Certified Of an Origin for motherhood in all its stages.

Of an Origin

Of an Origin The Everywhere Joggers ($64.00)—Buy Now!

Mightly

Tierra Forte, Founder & CEO, Barrie Brouse, Co-Founder, & Anya Emerson, COO  Mightly is the brainchild of Tierra and her 8yo daughter Eloise. They create durable, adorable, eco-friendly kids clothes that can be mixed and matched.

Mightly

Mightly Rebel Girls 8-Piece Set ($99.95)—Buy Now!

MUKUPATI

Eliana Lopez, Founder  All MUKUPATI products are made in a family-run factory, in Venezuela, that is committed to zero waste. For every purchase, MUKUPATI donates a percentage of sales to Fundacion Esperanza de Vida, an organization that helps children in extreme poverty in Venezuela. They offer soft, safe, and comfy kids essentials.

MUKUPATI

MUKUPATI Kids Organic Pajamas ($60.00+)—Buy Now!

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