The going rate for the Tooth Fairy might surprise you

How much should a kid get when they lose a tooth? If you’re unsure what the going rate is for the tooth fairy, Delta Dental Plans Association’s Original Tooth Fairy Poll has an answer. According to the 2023 Original Tooth Fairy Poll®, the average value of a single lost tooth during the past year increased by 16% from $5.36 to $6.23, a record high in the 25-year history of the poll.

poll that shows the going rate for the tooth fairy
Delta Dental

Even though the average under-the-pillow cash gift was over $6, the magic number did vary depending on the geographic area. This year, kids living in the South saw the highest returns, with an average of $6.59 per tooth, an increase of 14% from last year’s findings. Kids in the West saw a huge increase (53%!) with the per-tooth average coming in at $6.25. In the Northeast, the average dropped to $6.14, down from $7.36 in 2022. The Midwest is still trailing the national average at $5.36, but there was still a 32% increase over last year’s rates.

Related: Our Exclusive Interview with the Tooth Fairy

Of the poll, Gabriella Ferroni, Senior Director, Strategic Communications, says, “Delta Dental has been analyzing the Tooth Fairy’s U.S. annual giving trends for a quarter century, highlighting the role of good oral health care habits for children “We know this time-honored tradition will continue to bring great joy to homes across the country, and we look forward to seeing how the Tooth Fairy’s giving changes over the next 25 years. Given the projection, it would be in the Tooth Fairy’s best interest to invest in a larger purse.”

Historically, the Original Tooth Fairy Poll® mirrors the U.S. economy, tracking with the trends Standard & Poor’s 500 Index (S&P 500), but this year, the average price for a tooth increased 16% while the S&P 500 experienced an 11% decline.

—with additional reporting by Erica Loop

Smiling comes naturally, but a straight smile often doesn’t. That’s where SmileDirectClub comes in. Rather than contend with a mouth full of metal braces (let’s keep those memories closed in our junior high yearbook!), SmileDirectClub uses a series of clear aligners to safely shift your teeth. Great for teens and adults, these clear aligners are removable, invisible and work fast.

Here are more reasons to grin about SmileDirectClub:

1. You’ll Get a Custom Treatment Plan

From the get-go, working with SmileDirectClub is easy, convenient, and customized to meet your needs. Simply provide an image of your teeth by doing a free 3D scan at SmileDirect, or order an easy-to-use impression kit at home. A state-licensed dentist will review your images, photos and medical history to create a custom aligner treatment plan to gradually move your teeth.

2. Comfort is Key

The words “comfortable” and “braces” don’t often go hand in hand, but SmileDirectClub’s BPA-free aligners are precision cut, using smooth soft, medium and firm plastics that won't irritate your cheeks or gums like traditional braces. Better yet, aligners don't require gluing buttons or brackets to your teeth, as other aligners often do.

3. It’s Affordable

You’ll receive a complete set of custom-fit aligners, which are made in the U.S. at a state-of-the-art, FDA-registered 3D printing facility, that'll deliver your dream smile in just four to six months on average. Since there’s no need to go in for regular office visits, SmileDirectClub aligners cost 60% less than braces, with no hidden costs or fees.

4. You Can Save Time With the Convenience of Telehealth

A huge perk of working with SmileDirectClub is that you get excellent care—from home! Rather than mandatory office visits, regularly scheduled Smile Check-ins™ are virtual. Plus, you’ll have 24/7 access to the dental care team via phone, real-time chat, live video chat or email. You can even track your progress on an app.

To keep your smile healthy now, and in the future, be sure to check out their other oral care products, such as whitening kits, electric toothbrushes and aligner brushes, water flossers and more. Book your free 3D scan or order an at-home impression kit today at shop.smiledirectclub.com.

– Jessica Solloway

Collectively, we must continue to raise our voices and educate our kids about the importance of being anti-racist and standing for justice. Another way to directly make a positive impact is to shop with intention, put your money in a meaningful place and support Black-owned businesses in our community and beyond. We’ve rounded up some of our favorite Black-owned businesses in San Diego. From skateboards that double as works of art and America’s #1 black-owned vegan cookie company, to an extraordinary banana pudding from a generations-old secret recipe, a coffee shop that fosters community and a lovely dance studio––read on to learn about amazing businesses owned by exceptional, creative, inventive people.

Nomad Donuts

When one thinks of San Diego's best donuts, Nomad Donut's globally inspired donuts made daily from scratch top the list. Owner and co-founder of Nomad Donuts, Brad Keiller, opened the super popular shop in North Park in 2014. The shop also serves delicious bagels and coffee as well as a wide range of vegan donuts in blissful flavors like vegan lemon poppy seed with caramel drizzle. Go treat your tastebuds today and support this locally owned business.

Online: nomaddonuts.com

 

Dirt Don't Hurt

A trio of sisters, Martiza, Sativa, and Kaya founded Dirt Don't Hurt in 2017. These conscientious moms have six kids between them and during their pregnancies, they started to become more aware of what ingredients were in their personal care and cleaning products. Their line Dirt Don't Hurt was born when they decided to create the safe and natural beauty products they were looking for. Their plant-based products are 100% vegan and cruelty-free and include skincare and oral care. Try their popular All-Natural Activated Charcoal Tooth Powder.

Online: dirtdonthurtme.com

Shotcaller Street Soul Food

Enjoy southern dishes with a twist at Shotcaller Street Soul Food. From bread pudding and BBQ Brisket melts to a mind-boggling variety of loaded mac 'n' cheese bowls, this is comfort food galore. The truly adventurous should try their new spin on the burrito: the Soulritto, which is a burrito stuffed with mac n’ cheese, collard greens, tater tots and meat, chicken or fish. Owners Ron Suel and RaVae Smith also own Suckerfree and Streetcar Merchants if you're in the mood for more creative southern cuisine.

Online: eatshotcaller.com

Hammond's Gourmet Ice Cream

Here's the scoop: San Diego State alum AJ Williams purchased wildly popular ice cream shop Hammond’s in the fall of 2019. Treat yourself to an ice cream flight (you can even get a flight of 32!) boasting multiple scoops, because you'll be hard-pressed to choose between over 300 handmade flavors including Chocolate Coconut Macadamia Nut, Lilikoi Sorbet, Peanut Butter and Guava Jelly. Vegan options are available too!

Online: hammondsgourmet.com

Cane Patch Kitchen

Abraham L. via Yelp

Po'Boys, swamp fries, gumbo, jambalaya and so much more southern comfort food await you at Liberty Public Market's Cane Patch Kitchen. Don't forget to order their homemade Creole delicacy beignets. Additionally, their apple pie recipe has been handcrafted and passed down since 1912, so you know it's got to be good. This restaurant's delicious dishes are compliments of owner Tony Smalls and Ebony Broadway’s family recipes which all date back to the early 1900s. Go grab a good, old-fashioned meal.

Online: canepatchkitchensd.com

 

CurlyKids & CurlyChic Hair

CurlyKids

CurlyKids and their sister brand CurlyChic are black-owned, family-operated out of San Diego, and women-led. The products are available at Target, Walmart, Sally Beauty, Kroger and independent beauty supply stores throughout Southern California and the world! 

Maya’s Cookies

Maya was looking for the perfect vegan cookie: crispy-on-the-outside and gooey-on-the-inside. Unable to find it, she created a cookie recipe herself. Soon, she was a local celebrity with moms and kids––which inspired her to open Maya’s Cookies. Voted San Diego's Best Vegan Baked Goods in 2017 and 2018, Maya's decadent cookie flavors range from chocolate chip and caramel pecan to funfetti and gluten-free s’ mores. You’ll love them all! Maya's Cookies is now America's #1 Black-owned vegan cookie company.

Be sure to order Maya's cookie collection in honor of Black History Month which features flavors: The First Lady, The Superhero, and Uncle Nearest.

Online: mayascookies.com

Finesse Skateboard Decks

Steven and Rod James founded a quintessential SoCal business with Finesse, a skate and lifestyle company. Steven James was passionate about art, anime, comic books, and video games growing up. Now, he creates special licensed graphics on skateboards, accessories, and apparel. Finesse encourages youth to follow their dreams and supports talented skaters from coast to coast. Check out the collection online and order an epic deck today. Kids will be especially fond of the Sonic Hedgehog Rings Deck! Follow Finesse on Instagram to get a glimpse of Steven drawing his amazing deck designs.

Online: finesseproducts.bigcartel.com

https://www.instagram.com/p/CAN_XR7DxZ9/?hidecaption=true

Extraordinary Banana Pudding

You'll go absolutely bananas for this pudding! Stop by and order up an aptly named extraordinary banana pudding from this recently opened shop. It's the only banana pudding shop in the United States. San Diego native Toran Grays opened this sweet spot in honor of his late great-grandmother's banana pudding recipe. It had been her dream to open a pudding place, and now Gray has brought her dream to life. He wants everyone to enjoy this "American staple" that makes him think of being a kid again whenever he eats it. Made with the finest ingredients, your sweet tooth will be more than satisfied. You’ll also find other creative pudding flavors including pistachio, red velvet, chocolate banana, and butterscotch. Even more, try the banana pudding taco! Additionally, there are gluten-free flavors that change daily.

You must check out their newest flavor, banana cheesecake, which just launched in January. Also, stop by any day between 4 pm - 6 pm for happy hour and receive $2 off any size pudding! 

La Mesa, CA 91942
Online: extraordinarybananapudding.com

Lovely Leaps

Lovely Leaps

Lovely Leaps dance studio teaches love of movement and inclusion one leap at a time. Lovely Leaps owner Lisa McCabe, an African American engineer turned dance instructor, focuses on making dance fun and developing key motor skills for kids ages 10 months - 10 years by growing their confidence and comfort in their own bodies. More than just a dance studio, Lovely Leaps is a movement of its own. Studio founders Lisa and Ricky McCabe started Lovely Leaps when their daughter was just five months old. Lisa's goal as a dance instructor is to offer a whole-child approach to help kids blossom. She believes dance should focus on fun instead of perfection and she stresses inclusion. The Lovely Leaps team makes sure each child feels seen, heard, and loved in their dance journey.

The studio currently offers both virtual and in-person classes. Click here for class schedules.

301 E Grand Ave.,
Escondido, CA 92025
760-539-2543
Online: lovelyleaps.com

AJ’s Creole

Craving deep-fried powdered sugar goodness? Order-up beignets at AJ’s food truck. Then, it’s time for a cajun meal. Our faves include the Holy Trinity Slider with smok’d pulled pork and a mac’n saucy cheese on butta’ bread or the Creole chicken bites and mac'n cheese (good for the kiddos!). AJ's food truck pops-up in different spots from 4S Ranch to the Gaslamp neighborhood, and they start delivery soon. Check the website and order today!

Online: ajscreole.com

Blendees

This is a great way to get half-pints to drink their veggies (without evening knowing it!) Head out to Blendees in East County or order for delivery to your door (via Doordash). Blendees strives to create quality blends with max health benefits by drinking fruit, veggies, herbs and roots! Plus, they taste delicious. Even more, add-in an Acacia split and you're healthy and happy.

1297 East Main St.
El Cajon, CA 92021
Online: blendees.com

Freshly Faded Barber + Shop

Derrick Banks is the owner of Freshly Faded Barber + Shop in San Diego. He has been cutting hair professionally since 2005 and specializes in fades of any type on any hair texture. He started his shop out of necessity because there wasn’t a shop in San Diego to let him grow into the person he was becoming. He wanted to accurately display the diversity of African-American culture and provide positive representation of that same culture on a platform that is approachable and welcoming. The goal has always been to change the community one haircut at a time. When you step into the shop, they fully immerse you in Art, Music, Incense, Philosophical conversations, and dope haircuts–– which is only a portion of what they do. Schedule an appointment online today!

2850 El Cajon Blvd.
San Diego, CA 92104
Online: freshlyfaded.com

Cafe X

In their own words, Cafe X is "more than just coffee, it's a movement to promote healing and communal wealth-building for communities of color inside a sacred space through activism and artivism, in a natural and respectful way, one cup at a time." This worker-owned coffee and co-op seeks to provide a welcoming space for people to learn from each other. In addition to serving up delicious coffee and drinks, Cafe X is built upon an ideology of the ripple effect and its co-owners Cynthia Ajani and Khea Pollard hope to make waves of positive change in the community via thoughtful collaborations.

7220 El Cajon Blvd
San Diego, CA 92115
619-537-6632
Online: byanybeans.org

AC Plumbing Construction

Looking for a plumber? Look no further than AC Plumbing Construction, which was voted the #1 plumbing service in Carlsbad. Their certified and trained plumbers are available 24 hours a day for all of your plumbing and AC needs. They even offer a 100% satisfaction guarantee.

Online: acplumbingconstructioninc.com

Puzzle Pieces Marketing

Puzzle Pieces Marketing

Puzzle Pieces Marketing is a marketing agency that works primarily with nonprofits, but also mission-driven businesses. President, Angel Mason Broadus, is an active volunteer in the community as well as a Steering Committee Member, Women United of the United Way of San Diego County and Marketing Committee Chair of the Boys & Girls Club of San Diego. Puzzle Pieces Marketing currently represents Volunteers of America, which provides supportive housing to families with children, as well as The Ballington Academy Charter Schools. 

Online: puzzlepiecesmarketing.com

https://www.instagram.com/p/CYmz_eNPXJk/?hidecaption=true

Rhythm & Waffle

San Diego’s first chicken and waffle restaurant, Rhythm & Waffle is located in Pacific Beach. They now offer order and pick up so it's an easy weeknight dinner option for families bustling between sports. Try the famous Chicken and Waffle Sandwich which is fried chicken between a delicious Belgian waffle topped with cheese and bacon. Click here for the full menu. 

Online: rhythmssd.com/

Got a business you’d like to see included? Email us at blm@tinybeans.go-vip.net.

–Nikki Walsh & Beth Shea

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Moms are teachers, healers, chefs, doctors, sleep-consultants, chief story officers, entertainment executives, and food sources, and that’s usually just before noon. And above all else, moms are inventive. Like the moms in this story who are all are ground-breakers in the field of wellness. From chemical-free products to Black maternal health care to kids’ mental health, these amazing mompreneurs are here to heal the world, one kid, and one mama, at a time. Scroll on to see what they’ve invented.

Addressing the Disparity in Black Maternal Health: MaeHealth

Maya Hardigan of MaeHealth

Moved by the current racial and social climate and struck by the experiences of loved ones—primarily women of color—who have felt inadequately supported through their pregnancy experiences, Maya Hardigan, a Brooklyn-based mom of three, was moved to use her nearly two decades of experience in healthcare to found MaeHealth. With the goal of expanding access to pregnancy and postpartum resources for Black women who experience deep disparities in maternal health outcomes, she created this online destination to support pregnancy and postpartum health, providing symptom tracking and curated, culturally specific education and lifestyle resources for Mae mamas. A key goal of Mae's is to provide Black women access to local maternal health experts like doulas, who are known to improve pregnancy satisfaction and outcomes.

Online: meetmae.com

 

Supporting Kids Mental Health: Mighty and Bright

Sara Olsher/Mighty Bright

We already love mom-founded Mighty + Bright for their books and calendars that help support kids and families through tough times including divorce, cancer, and major change. During the pandemic, Mighty + Bright founder Sara Olsher was distressed by the lack of mental health resources for kids, especially amid a flurry of warnings from pediatric mental health organizations about a "national state of emergency for kids mental health." Olsher partnered with parenting educator Danielle Bettmann, and together they designed a 12-month "Kids Mental Health Skills at Home" program. Based on scientific research and backed by an impressive advisory board, the program is designed to create a positive foundation for kids' mental health. With a combination of a physical product delivered to your home every month and easy-to-follow parent support, Mighty + Bright has once again made it easy for families to build the necessary skills for handling life's toughest stuff.

Online: mightyandbright

 

Postpartum Wellness: The Flourish Fund

Sarah Zollo

It didn’t sit right with her when Melissa Bowley’s doctor told her that her postpartum bladder leakage just “came with the territory” of being a mom of two. Her doctor did not offer her wellness services or introduce her to pelvic floor therapy. And so, the Flourish Fund was born, the first-ever experiential baby registry where parents can register for support services and wellness items, from pregnancy to parenthood. New and expecting parents can register for services through a vetted network that includes lactation consultants, sleep consultants, pelvic floor therapy, and prenatal and postpartum yoga. There are also products that support wellness for baby and mama, including sleep machines, developmental toys, and more.

Online: theflourishfund.com

Helping Children with Grief: Guardian Lane

Guardian Lane

Guardian Lane sources counselors and therapists from around the world who take in-person therapeutic activities and turn them into self-guided videos so for families, children, and even school counselors, have access to coping mechanisms designed with children in mind. After leaving her first tech startup which she and her husband built, Guardian Lane founder Kristina Jones found herself reflecting on her childhood grief: Kristina was just seven years old when her father died, and she never received professional help to help her process this trauma. Kristina wrote a book, My Forever Guardian, about a group of young friends who help one another after the death of a loved one or a pet. While researching the book, she discovered that the kind of mental health services available for grieving families still involved in-person visits. She created Guardian Lane as a way to bring grief counseling and help directly into a child’s home. Guardian Lane started with grief counseling from the death of a loved one, but the platform will soon help children through other life experiences such as divorce, bullying, and the mental-health effects and stress of COVID in our children’s lives.

Online: guardianlane.com 

Keeping Germs at Bay: TAG

TAG

Developed by two moms, Stacey Graham and Brandi Vanderbeek, and their natural-born awareness of the germs and bacteria brought into the home, TAG (Together Against Germs™) is a biodegradable, disposable, and waterproof protective cover for the bottom of any bag. Designed to keep dirt and germs from the ground and surfaces, from public transportation to airports to restrooms, and even muddy fields, TAG is more relevant now in the time of COVID than ever. As Graham and Vanderbeek put it, “TAG is the accessory you never knew you needed for the problem you didn't know you had. Spread joy, not germs!”  Sold in boxes of 10, the individually wrapped bags fit easily into a purse or pocket so you have it on the ready.

Online: tagyourbags.com 

Holistic Postpartum Care: Anya

Anya

This mama-owned and operated new postpartum recovery subscription includes doctor-reviewed products and content designed to meet a women’s needs throughout the postpartum period, from birth recovery to hair loss. Think vitamins, recovery and energy tonics, scalp serum, body butter, nipple balm, and organic teas. Anya was founded by Jane Baecher, a mom of two who lived a rollercoaster postpartum journey while working at Rent the Runway, along with Ariana Saunders, a former senior leader of data and analytics for goop, One Kings Lane, and J. Crew. Their Chief Impact Officer is an Indian actress and new mom Freida Pinto, who leads social impact and advocacy for women’s postpartum health.

Online: thisisanya.com

Femi Secrets

Femi Secrets

Founded by mom and inventor Davielle Jackson, Femi Secrets has become the most trusted, healthy, sustainable, and innovative source for feminine care. Davielle, the mother of a beautiful little girl, is on a mission to normalize period discussion and empower women to have real talk about their cycles and the products they use so they can make healthier, more informed decisions. Femi Secrets products include the Pretty Panty (a panty with a built-in linter), pads, liners, wipes, bath bombs, fibroid tea, and more. Davielle is a powerhouse unto herself, making entrepreneurial history by entering into Wal-Mart in a record period of six months. She is an award-winning entrepreneur, a two-time 43 North Startup Competition winner, author of Ready, Set, Go! and founder of “I am #1”, a not-for-profit dedicated to the success of young women. 

Online: femisecrets.com

Cultivating Wellness: Arber

Arber

Founded by mom Vanessa Dawson, Arber is the first-of-its-kind organic, non-toxic plant wellness company. Like so many of us, Dawson turned to gardening to cope with all of the stress of parenting in a pandemic. She was surprised at just how hard it was to find non-toxic, safe, organic products that she could use to ward off diseases and pests on her plants both indoors and out. She founded Arber to meet that need. Arber provides people-, pet-, and planet-safe products in concentrate form delivered right to you. Choose from products like fungicides, insecticides, and plant food, all designed to keep your plants, and you, healthy and happy. 

Online: growarber.com

Teas for Transformation: Magic Hour

Magic Hour

Founded and owned by businesswoman, entrepreneur, and mom Zhena Muzyka, Magic Hour is a luxury tea brand that creates handmade, home-blended teas chosen to connect you to the world through tea ceremony. Muzyka, a former TV and radio host, is an intuitive herbalist, certified aromatherapist, a Level 3 Reiki Master, and the author of Life by the Cup: Inspiration for a Purpose-Filled Life. Drawing on her deep knowledge of herbal medicine and tea blending, each magical tea blend is curated to support mental and physical wellness, along with awareness and connection.

Online: clubmagichour.com

The Art of Self Care: SPARITUAL

SPARITUAL

“I believe self-care is an art form like painting, poetry and dance,” says founder of SPARITUAL and mother of two, Shel Pink. SPARITUAL, a pioneering, sustainable, vegan beauty brand is based in the rituals of self-care, something we all know moms need more of. Pink is also the author of Slow Beauty and is an expert in finding those moments in which we can practice little self-care and wellness rituals. And, as Pink puts it, “When practiced over time, these small rituals add up to manifest results—not only feeling healthier and more joyful but in realizing true beauty and timeless aging.” The brand itself is committed to creating clean, non-toxic products for both individuals and spa professionals, and SPARITUAL’s is rooted in both the ancient and present healing traditions of the spa as self-care. Sign us up! 

Online: sparitual.com

 

Walk-In Wellness: FACE FOUNDRIÉ

FACE FOUNDRIÉ

After having her third child, Michele Henry searched for skincare treatments that could support her changing skin, the shift in hormones, age, pregnancies, and life. And as much as she wanted to, as a busy mom, she couldn’t exactly fit multiple spa visits a week. It seemed no matter how much time, and money, she spent, nothing seemed to work. This is why she created FACE FOUNDRIÉ a walk-in spa and skincare service, which offers mini-facials, facial waxing, lash extensions, and an array of curated, custom skincare products. There are now locations throughout the country, and you can shop the products online. 

Online: facefoundrie.com

 

 

Slightly Greener Method

Slightly Greener

As a childhood leukemia survivor and mother of three (including one with multiple learning disabilities), Tonya Harris has dedicated her life to helping parents learn how toxins in the home can affect their family’s health. In addition to Board certification and a Master's degree in holistic nutrition, she holds multiple certificates in the environmental health field. She created the Slightly Greener Method™ as a way of offering busy moms simple solutions to reduce toxins without turning their lifestyle upside-down. She is also the author of The Slightly Greener Method: Detoxifying Your Home Is Easier, Faster, and Less Expensive Than You Think.

Online: slightlygreener.com

 

 

Detoxifying the Beauty Industry: ella+mila

ellamia.com

Founder and mother, Narineh Bedrossian, created the ella+mila brand in 2014 out of necessity — she wasn't finding nail-care products that her daughters could safely use; everything was made with unpronounceable and harmful chemicals. Not only do they make nail care products, but they also now make makeup and body care products all made without parabens, phthalates, lanolin, formaldehyde, Xylene, Triphenyl Phosphate, and other toxic additives There’s more than 22o nail shades, and we’re betting you’ve seen them at Target, Ulta, Rite-Aid, CVS, Walgreens or on Amazon. Now you’ll know that ella+mia is mom-founded and has your family’s well-being at heart. 

Online: ellamila.com

Keeping Kids Hydrated: Water Your Body, Water Your World

Amber Tamar Harris

As a parent of a two-year-old baby girl mom, Amber Tamar Harris found getting her to drink enough water a daily struggle. So she decided to write a book, Water Your Body, Water Your World, to help her own daughter, and other kids, understand the importance of water and why it is so beneficial. From taking a bath and brushing our teeth to sustaining life on the planet, when we celebrate water it puts kids in the mindfulness mindset from an early age: one sip at a time!

Get your copy here, $13.60

Safe Pest Protection: Wondercide

Wondercide

When Stephanie Boone's beloved dog, Luna, began suffering from devastating side-effects caused by pesticide poisoning caused by commonly prescribed monthly flea-and-tick medication and quarterly pest control services, Luna's vet recommended putting her down. In Stephanie's own words, "That was just not an option." Her research led her to the shocking discovering that Luna's story was not unique and that there were many common household and pet pesticides that were toxic. So, she founded Wondercide, making safe and effective pest protection for pets, humans, and homes. Six years later, on the day Luna passed away, Stephanie was invited to be on Shark Tank. Wondercide is now the leader in non-toxic pest protection, making products that are naturally derived, DEET-free, have no harsh chemicals, and are safe and effective. In addition, Wondercide is a Green America, gold-certified business for high standards in social and environmental impacts and all their products are made with biodegradable and recyclable packaging. Once pet-parent, now busy mom, Stephanie's story will inspire us all! 

Online: wondercide.com

Ultimate Gut Health: Jetson

Jetson

When it came time for Kiley Taslitz Anderson to transition her first son from breastmilk to formula, her pediatrician recommended "any" probiotic. But what was the best one? It turns out, there really wasn't one: so she decided to help invent one herself. Jetson's probiotic for kids, Jettie offers clinically proven probiotic strains for kids and babies, in an easy-to-take, flavorless powder that can be mixed in with any food or drink. In addition, Jetson is now offering a new Gut Recovery for Kids which helps combat side-effects from antibiotics, including replenishing the good bacteria. replenish the good bacteria and combats uncomfortable side effects like nausea and diarrhea as a result of antibiotics.

Online: wearejetson.com

Eczema Fighting Skincare: Keller Works

Keller Works

When Krystn Keller discovered her son Elliot was born with severe eczema and over 50 allergies, she knew it would take special care to combat outbreaks. After all the recommended soaps failed to help, she decided to try making a gentler soap herself. Keller had no prior experience making soap, so she spent hours watching tutorials and experimenting in her own kitchen. After three months, she made the perfect batch. Soon after, Keller and her husband started Keller Works to help the scores of other people looking for hypoallergenic soap. Now, her Mobile, Alabama-based business serves people all over the country, employs local residents, and sells raw and refined products that include soaps, body butters, salves and essential oils.

Online: kellerworks.com

Portable Handwashing: Suds2Go

Suds2Go

When Arizona mom Cindy Trevizo took her kids to a restroom in a public park and found an empty soap dispenser, she’d had it. Tired of a lack of ways to keep kiddos hands clean, Cindy, a former elementary school teacher, and her husband, Gabe, set out to solve the problem. So, they invented Suds2Go, the first dual-purpose water bottle that allows you to both hydrate and wash your hands. The patented design includes a refillable container, a pump, and separate valves for drinking and rinsing to avoid contamination. Now you can have clean hands, wherever you are!

Online: mysuds2go.com

True Beauty: MIG Living

MIG Living

Jaime Cross worked in corporate banking for years but left to be home with her newborn son. Two years later, she couldn't staunch the desire to build an empire that had a worldwide impact and was powered by purpose. In response, she founded and launched MIG Living, a True Beauty movement focused on restorative products, health and wellness. In addition to her best-selling ritual cleansing bars, MIG Living sells oils, lotions bars, balms and even men's products.

Online: migliving.com

Natural Health Promoting Products: Maty's

Maty's

Carolyn Harrington was thrilled to welcome her first baby girl into the family after having two boys. But when they discovered Maty was born with major heart defects and Harrington was diagnosed with rheumatoid arthritis, she knew there had to be better options than modern medicine. So, she began researching natural ways of healing and found a new passion. She created Maty’s natural and organic whole food health alternatives in her own kitchen after researching natural and alternative health. She relied on old-time remedies and used ingredients from her own kitchen, turning them into health promoting agents. Now she sells complete lines of products for babies, kids and adults everywhere!

Online: matyshealthyproducts.com

The Safest Oral Care Products: RiseWell

Risewell

Kori Estrada was on a mission to eliminate scary chemicals found in everyday products like toothpaste from her home. When she had a hard time finding a natural replacement for her oral care products that she actually enjoyed and that worked, she and her husband, John Estrada, along with her brother, Dr. Derek Gatta DMD MS FACP started formulating oral care products backed by science and that were safe enough to eat. With main ingredient, hydroxyapatite, a natural mineral that makes up 90% of tooth enamel, RiseWell was on its way. Launched in May 2019, the company is now bringing to market "the safest and most effective oral care products." 

Online: risewell.com

Sweet Dreams: Sleepenvie

Sleepenvie

Joy Elena's family has been in the mattress business for over 50 years. Taking her knowledge in the mattress industry, IT, marketing and PR she took a leap and created her own bed in a box brand, after giving up a prior venture doing the same thing back in 2003. The mom of two now runs Sleepenvie, a company that offers high-density foam mattresses with optimal structural support, which means mattress reliability and longevity. The end result is an amazing and comfortable mattress that lasts.

Online: sleepenvie.com

Keep the Bugs Away: Proven Insect Repellent

Proven Repellent

After having her first child, Carolyn Ellspermann became very conscious of the products and ingredients she used on her family. She shifted to using more organic, natural and clean products, but ended up avoiding bug spray all together because of the harsh aerosol chemicals. Natural products didn't bring the confidence that they were actually providing enough protection, especially when it came to Zika, West Nile and Lyme disease. In 2016, Ellspermann started to work on a new kind of insect repellent that was both safe and extremely effective at repelling disease-carrying insects, and Proven Insect Repellent was born. The safe products use Picardin as long-lasting and non-hazardous bug repellent that gives parents peace of mind and pesky bugs away from kids.

Online: provenrepellent.com

Online Destination For All Things Postpartum: Bodily

Bodily

After having her first child, Tovah Haim was startled to find the lack of information, poor products and the "taboo" nature surrounding birth and recovery. In response, she launched Bodily, a modern approach that supports women, partners and anyone else with resources, products and research to navigate the postpartum period. Currently, Bodily's shop carries Birth Boxes, breastfeeding supplies, belly support and mesh undies.

Online: itsbodily.com

Kid-Friendly Beauty Products: Girlpalooza

Girlpalooza

Becky and six-year-old daughter Lola Vandenbroek founded Girlpalooza as a safe way to play "dress up" with bath and beauty products. The two set out to create products free from harmful ingredients like parabens, mineral oils and talc. In addition, Girlpalooza products are vegan, come with empowering scents and messaging and a portion of each sale go towards charities that support young girls.

Online: girlpalooza.com

Worry-Free Throat-Soothing Pops: Lolleez

Momeez Choice

Two years ago, when mom of four and health coach Melissa Evans’ daughter came down with a sore throat, Melissa wished there was something she could provide to soothe her kiddo. That’s when she noticed there were no options that she felt comfortable with. Cough drops and lozenges posed a risk for choking and, for the most part, contained chemicals like artificial colors, flavors and ingredients. She then came up with the idea for a worry-free, healthier, effective and fun alternative for kids. Lolleez are available at Target, CVS, Stop & Shop, Kroger and on Amazon! Lolleez come in packs of 15 pops: Watermelon, Strawberry, Orange Mango and a Variety Pack for a suggested retail price of $6.99. 

Online: momeezchoice.com

The Aha Moment: Throat Scope

Jennifer Holland

Jennifer Holland had her “aha!” moment at the doctor’s office with her young son. It led her to create Throat Scope—the world's first illuminated tongue depressor that lights up the entire throat and mouth. Her invention is not only popular, in 2017 it won silver at the Edison Awards in New York for her innovation. This mama always dreamed of inventing something that would make the world a better place and she’s achieved that goal: she’s on a mission to educate families on how to recognize the signs of oral cancer or detect a sore throat, strep throat, thrush, inflamed gums and tooth pain. The stay-at-home mom’s innovative product is now available in 140 countries.

Online: throatscope.com

In Health We Trust: Ritual Supplements

Ritual

Kat Schneider wanted to do the right thing for her health and her baby, so when she found out she was pregnant she started taking prenatal vitamins. That’s when she noticed that many supplements had questionable ingredients, and worse, the ones she was taking didn’t even list the ingredients. So she decided to found Ritual: subscription-based supplements delivered directly to your door, each month. They are all non-GMO, vegan, gluten and soy-free and all are designed exclusively for women, with clear ingredients lists so you always know what you are putting in your body.

Online: ritual.com

Featured photo: Sarah Zollo for Flourish Fund

—Amber Guetebier with Kate Loweth, Erin Lem and Karly Wood

All photos provided by companies unless otherwise noted. 

 

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The baby industry is constantly evolving, and it’s because there are some amazing women at the helm. From vegan accessories and revolutionary feeding gear, to back-saving baby carriers, mom inventors are changing the face of what it means to manage the newborn and infant stage. Keep scrolling to see our favorite baby gear products that will have you saying, “oh baby!”

Skin-to-Skin Bonding: Bonsie

Mom of two and former clinical social worker, Anna Turcotte knows the benefits of skin-to-skin contact between babies and caregivers. With her experience, she set out to create babywear that encouraged skin-to-skin contact but also kept babies comfortable. Bonsie, a combination of "bonding" and "onesie" was born! Each onesie is made with double-layered flaps connected by an ultra-soft hook and loop fastener. Once the two flaps are open, baby's chest and belly are fully exposed for skin-to-skin connection. Parents can shop in sizes ranging from newborn to 9 months in comfy bamboo and cotton blends.

Online: bonsie.com

Safe Sleeping: Swaddle Sleeves by Two Baby Bears Co.

Umma Shekhani and her daughter loved swaddles, but when it came time to transition out of the original style, they weren't having much luck. All the options kept her too warm or offered just a little too much freedom. In a moment of desperation, Umma sketched and sewed the first version of Swaddle Sleeves, gently weighted sleeves that offer comfort. Since then, Swaddles Sleeves has expanded to even more products that include swaddle pods, sleep sacks, and footie pajamas. Products come with double zippers for quick changes and non-weighted "Mitten Sleeves" that can be worn when weighted sleeves aren't needed.

Online: swaddlesleeves.com

Healthynest: EWG-Verified Diapers, Cleaning, Skincare and More

Tonje Thilesen

Founded in the Fall of 2020 by Shazi Visram (she’s also the founder of Happy Family Organics and mom to a 10-year-old son and five-year-old daughter), Healthynest is the first brain-forward brand for expectant and new parents to navigate their baby’s developmental health. What does that mean exactly? To start, Healthynest pairs products with science-backed enrichment activities to help parents navigate raising kids starting from day one. So while you place an order for the first-ever EWG-Verified diaper, EWG-Verified cleaning system and EWG-Verified Skincare system, you can also learn how to introduce texture to babies or discover if your tap water is safe to drink thanks to Healthynest’s tutorials and videos.

Learn more about Healthynest here.

No-Snap Onesies: Peasy Co.

As a mom of two, Sara Parant was frustrated with all the buttons, zippers and snaps that came on infant clothes. Realizing tons of other parents felt the same way, she set out to design a no-snap onesie that would change the way we dress and change babies. Peasy Co. grew and developed a full line of sustainable, progressive infant basics. The company provides comfort for babes and super quick diaper changes, using hypoallergenic, quick-trying, anti-microbial and breathable fabric.

Online: peasyco.com

Buttery Soft Blankets: Coco Moon

Amber Thibaut grew up as the daughter of a Maui waterman, which connected her strongly to the island culture. Late one night while nursing her son, she realized the blanket she reached for held no special meaning or connection to Hawaii, which embodied arts, tradition and community. That night, Coco Moon was born. Now, Thibaut's brand specializes in buttery-soft baby goods that are all inspired by memories of a childhood in Hawaii. Parents can shop island-inspired quilts, security and throw blankets, swaddles and clothing with whimsical prints and the softest materials.

Online: cocomoonhawaii.com

No More Snaps: Zipease

Taeler Horak was a first time mom and she already despised trying to snap baby clothes in the middle of the night. Armed with her great grandmother's sewing machine, she set out to make the first ankle to ankle zippered baby romper. When local moms began asking for custom orders, Horak knew she was on to something. After creating her own website, rebranding and a soft launch on Facebook, Zipease, LLC was born. The female-owned and run business now employs four more women who make the company's entire inventory in house.

Online: zipeaserompers.com

Lactation Support: Milky Mama

After having her second child and returning to work, Krystal Nicole Duhaney struggled with her milk supply like many moms. As a Registered Nurse and International Board Certified Lactation Consultant she knew there were not enough resources for breastfeeding mothers and wanted to come up with a solution for low milk supply. Using her medical background, Duhaney came up with a milk-making cookie recipe and in November of 2015, Milky Mama was born! Today, Milky Mama's product line includes Lactation Cookies, Brownies, Emergency Brownies, Tropical Iced Tea, Lactation LeMOOnade, Lactation Smoothie Mix, and Herbal Supplements. In addition to offering products, the company also facilitates weekly Facebook chats and a lactation support group so women can come alongside each other in support.

Online: milky-mama.com

Easy Squeezy: UnbuckleMe

Towards the end of her maternity leave, Becca Davidson's mom offered to watch her daughter once a week. Her mom was really looking forward to spending some quality time with her new granddaughter, but soon realized that because of some arthritis in her thumb, she wasn't able to press the red button hard enough to release the buckle on the carseat. After realizing that a federal regulation required 9 pounds of pressure to release the button for safety reasons, Davidson and her mom set out find a solution. As an Occupational Therapist, Davidson's mother created a tool using splint material, which used leverage to reduce the force needed to unbuckle, and UnbuckleMe was born!. The duo refined the design, ran a successful Kickstarter campaign, attended dozens of events, acquired patents and continues to spread awareness.

Online: unbuckleme.com

Sweet Dreams: Snuggy Buddy Sleep Sack

Susan Bortone's two kids were never good sleepers. They loved to snuggle and always wanted a soft toy to hold but Bortone never wanted to leave an unsafe toy in the crib, which meant they would wake often looking for their lovey. After trying every sleep trick in the book, she started sketching and making a protoype that combined the security of a sleep sack and a safe toy all in one. When her daughter tried it for the first time, shel slept through the night! Now, Snuggy Buddy is in production and taking pre-orders for the breathable sleep snack made from muslin with a weighted butterfly with soft plush wings stitched at chest level. In addition to providing a safe sleep experience, Snuggy Buddy is also partnering with a charity, donating fabric for them to make blankets for babies in need.

Online: snuggybuddy.com

No More Toddler Toss: Busy Baby Mat

Beth Fynbo was tired of the "toddler toss," when littles keep throwing things on the floor or putting their mouth on germy restaurant tables. In response, she created the Busy Baby Mat, a food-grade silicone placemat that firmly sticks on just about any surface including shopping cart handles, floors and tables. The innovative silicone tethers attach to toys to keep them in arms reach and the placemat is perfect for eating, and even drawing on! 

Online:busybabymat.com/

Vegan Bibs & Changing Mats: Bek & Jet

Bekah Marsden didn't love when her baby’s bibs or changing mats got stained and gross. As a mom, she set out to create a product that would stand the test of time and look stylish while doing it. That's when she came up with vegan leather bibs and changing mats for her site, Bek & Jet. The amazingly soft products can be easily wiped down after each use––no more stains!

Online: bekandjet.com

Carseat Safe Jackets: Buckle Me Baby Coat

Buckle Me Baby

Mom of three Dahlia Rizk was sick and tired of wrestling her kids in and out of coats when it came time to getting into the car seat. She imagined a time when zippers weren't in the middle of coats and then instant excitement came! Rizk applied for a patent and some time later, the world’s first and only car seat-safe winter coat was born. Her genius design means that car seat straps and harnessed go under the coats and not on top, and are crash tested. They passed the first time around! Buckle Me Baby Coats are evaluated by CPSTs, first responders, and EMTs too but her "biggest experts are the kids who love not having coats forced off and on them all the time and parents who love having one less thing to worry about!"

Online: bucklemecoats.com

Plush Pacifiers: WubbaNub

WubbaNub

While on a family vacation, Carla Schneider’s infant son could not be consoled. When his pacifer wouldn't stay in his mouth, the mom grabbed the hotel sewing kit and sewed her son’s favorite stuffed toy to a pacifier. Instantly he was comforted, and this was the start of WubbaNub. Twenty years later Schneider still owns and operates the brand while remaining true to her original mission: "Comforting and soothing one baby at a time while raising funds and awareness surrounding illnesses that afflict newborns."

Online: wubbanubonline.com

Carrying Alternative: TushBaby

TushBaby

Tammy Rant and Sara Azadi created TushBaby out of complete necessity. Back and hip pain led them to question: was there a better way to carry their kids? When traditional carriers didn't work, the idea to create a strapless baby carrier was born. After pitching their idea on Shark Tank, Tushbaby has taken off, finding a market in the U.S., Europe and Asia. The memory-lined seat comes with extra storage for essentials, and is perfect for any caregivers, from mom and dad to grandparents!

Online: tushbaby.com

Life Skills, One Spoon at a Time: Kizingo

Kizingo

Lisa Sutherland and Kiyah Duffy are moms with seven kids between them. Both women have Ph.D.’s in nutrition and a shared passion for food, creativity and an interest in helping little ones learn to feed themselves. They knew what parents could do to help kids succeed at mealtime and learn to love eating healthy foods but didn't see the right tools to help them do that. Kizingo spoons work with the way young children hold and use utensils, making it easier for them to bring the food from their plate to their mouth!  Why is this important? Kids who can feed themselves are less likely to overeat and less likely to become picky eaters because they retain control over mealtime. 

Online: kizingokids.com

The Convenient Baby Carrier: Tady

courtesy Tady

When Natalie Riley's daughter was young and riding in a stroller, inevitably, she would demand to be carried. Natalie always ended up carrying her daughter in one arm and pushing the empty set of wheels with the other. The same goes for hiking—Natalie found herself carrying her daughter in her arms with an empty baby transporter on her back. She needed a tiny baby carrier that she could carry in her pocket or use as a purse while her daughter is walking, and so Tady—a baby carrier that can support up to 60 lbs and easily converts into a diaper bag—was born. 

Online: tady.com

Bespoke Sleepsacks: Bumbershoots by Nana

Give your babe a leg up in the sleep department with Bumbershoots by Nana. These oh-so-soft sleep sacks are designed and hand sewn by Judy Carr (aka Nana), a grandmother who works out of her Maryland studio using patterns she has made and refined over time. Bumbershoots by Nana was born when her grandson was transitioning out of a swaddle and into a sleep sack. Judy noticed that even more expensive sacks seemed cheaply made and didn't wear well. In part due to her grandmotherly love, and in part due to her entrepreneurial spirit, Judy decided to fix that problem—her high-quality, reverse-lined sleep sacks are functional (they hold up extremely well to machine washes and everyday use) and fun (check out their designs here). Fun fact: Bumbershoots by Nana stocks multiples in each size, but is also able to produce 30 or so a week without assistance.

Online: bumbershootsbynana.com.

A Mom-Invented Registry: Blueprint Registry

Lizzy Ellingson

Lizzy Ellingson co-founded Blueprint Registry after experiencing her own frustrations with traditional wedding registries. She wanted a more fun, visual process—and it turns out she wasn't the only one. After having her first baby, she discovered that the baby registry world had the same problems and so she expanded Blueprint's platform into a baby registry with the goal of helping to educate new moms along the way. New parents can not only rest easy knowing Blueprint has the lowest credit card processing fee in the industry, but they can also shop from a visual blueprint of their nursery and add gifts from any retailer to their registry to fit their needs. 

Check it out at blueprintregistry.com

Multi Use Baby Gear: Cheeky Chompers

Cheeky Chompers

Julie Wilson and Amy Livingston founded Cheeky Chompers while on maternity leave after their first babies were born. They noticed a gap in the market for a teether that attached to a baby and that’s when the innovative Neckerchew was born! What’s a Neckerchew? It’s a highly absorbent, reversible cotton dribble bib with a silicone teether integrated right into the design. After the success of the Neckerchew, they went on to invent the Comfortchew, Chewy the attachable sensory hippo teether, the Cheeky Blanket, the organic MultiMuslin (it’s a nursing cover, stroller cover, teether, burp cloth, swaddle and blanket all in one) and the Muslin Comforter. These two mamas and their innovative thinking are streamlining the world of baby gear.

Online: cheekychompersus.com

Not Your Mother’s Diaper Bag: TWELVElittle

TWELVELittle

When TWELVElittle baby bags came on the scene, new moms everywhere sighed with relief. Stylish, practical (read: wipeable) diaper bags and accessories that feel designer-worthy without the outrageous price tag. Mom and designer Julia Min founded TWELVElittle to simplify and elevate new mom style. And she's succeeded! In addition to diaper bags and backpacks that you'll be toting around long after they are potty-trained, they also make backpacks for kids, smaller bags for storage (we love this striped bag trio) and the popular 12 LITTLE WONDERS dangles, inspired by the Chinese zodiac and made to customize any bag. 

Online: twelvelittle.com

Waste Not, Want Not: Milkies

Helen Anderson/Milkies

For any mom who has ever pumped for their nursing babes, you know how precious every drop can be. When her son Henry was born in 2008, Helen Anderson was working as an ER nurse and still breastfeeding. So she came up with a business, Milkies, and a product to help save time and make sure not a drop of the liquid gold was lost: Milk-Saver. The Milk-Saver collects the milk that leaks in between nursing or pumping (you know what we mean).

Online: mymilkies.com

Kitchen Concept: Cheeky Baby

Cheeky Baby

We’re pretty sure that Ayesha Curry doesn’t sleep. Not only is she a mother of two beautiful kiddos and wife of Golden State all-star Stephen Curry, but she also’s a cookbook author, hosts her own show on the Food Network, Ayesha’s Homemade, and is the co-founder of the recently launched Cheeky Baby. Partnered with Cheeky Kids, this line of reusable, high-quality plastic and silicone dinnerware products are designed just with little ones in mind. They help foster independence at meal-time with trainer and sippy cups, feeding spoons, traditional baby cutlery, and even a line of self-feeding cutlery; non-slip bowls and more, all with whimsical-but-chic patterns and animal characters. And if you need one more reason to love this woman, for every Cheeky Baby item purchased, a meal will be donated to a child in need through No Kid Hungry.

Online: cheekybaby.com

A New Tradition: The Finnbin

FinnBin

Catherine Merritt has been a long-time supporter of moms: she’s the genius behind MUMZY, the first and only crowdfunding platform for moms. Catherine sold MUMZY last year and is on to her newest venture, Finnbin. Co-founded with Shawn Bercuson (entrepreneur and superdad), Finnbin brings the Finnish tradition to the U.S. for the first time ever. What is a Finnbin? It’s a cardboard box full of newborn items, including bibs, bedding, clothing, a swaddle, bath essentials and more. The best part? The box can actually be used as baby’s first bed. Don’t believe us? The Finns have been doing this for more than 80 years! We love these self-contained boxes that pair down the clutter and focus on what you need for your new arrival, so you can focus on baby! “To play a role in providing the peace of mind to new parents is such an incredible feeling as an entrepreneur and a fellow mom,” says Catherine.

Online: finnbin.com

Taking a Bite: Grabease

Eli & Nooli

Maya Shalev, founder of Grabease is a problem solver. As a busy lawyer, mediator and mother of three, she experienced all of the typical frustrations of parenting, including watching her little one repeatedly not be able to hold on to the spoon when trying to self-feed. So, she invented a better product: grabease utensils ($14.95), available on Amazon. These adorable fork and spoon sets are squat enough that tiny hands can grasp and control with ease, plus they are safer than regular "toddler" flatware: the handle is ergonomically designed and there's a choke barrier. It comes in several colors (including dark gray, teal, orange and white), and you can even grab a handy carrying pouch that tucks into your diaper bag or purse. The best part? It helps them develop motor skills right before your eyes. BPA free. Grabease also recently launched a 2 in 1 silicone spoon + teether, a double-sided toothbrush that helps helps with baby and toddler oral care and an all-over bib that helps to make the dinner mess less stressful. 

Online: grabease.com

 

Library Lifestyle: Savor Keepsake Box

Savor

You love all the notes and stick-figure drawings, but it doesn’t take long for paper to take over your house. That’s why moms Karla “neatnick” the Losen and Jennifer organization queen”  McAllister-Nevins got together and invented The Keepsake Box by Savor, designed to help you keep treasures and cull the chaos. There are two versions: The Library: Baby Keepsake Box and The Library: School Years Keepsake Box. Each box includes a handcrafted, book cloth case; pre-categorized labels; 9 drawers for tiny things and 8 vertical files (baby version) or 16 vertical files (school years); a birthday survey for yearly highlights and more. It’s like scrapbooking without the scrapbooking. Everything is contained, sleek and easy to browse through so you can walk down memory lane anytime. As an added bonus, they look cute on the shelf. Stop shoving those things in a bin and start organizing your treasures! Prices start at $69.95.

Online: savor.us

—Kate Loweth, Amber Guetebier, Erin Lem and Karly Wood

All photos provided by companies 

 

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The biggest shopping weekend of the year is almost here. With many shoppers opting for online gifting, retailers are upping their Cyber Monday sales––and Amazon is no exception.

The online retailer has shared their go-to deals on Amazon devices, beauty, fashion, toys and more. Keep scrolling to see the best Cyber Monday discounts that await.

Amazon Devices

Amazon

Amazon Brands

Rawpixel

  • Save up to 20% on AmazonBasics gaming accessories
  • Save up to 20% on mattresses from Rivet and AmazonBasics
  • Save up to 20% on select furniture and décor from Rivet
  • Save 40% on Wag dog food and treats
  • Save 20% on Belei skincare
  • Save 20% on nutrition and wellness products from Amazon Elements and Revly
  • Save 20% on coffee, snacks, and other grocery essentials from Solimo, Happy Belly, and Amazon Fresh
  • Save up to 30% on kids’ and baby clothing from Our Brands including Amazon Essentials and Simple Joys by Carter’s

Fashion

Kaboompics

  • Save up to 30% on select seasonal fashion trends including bright puffers, plaid and printed loungewear, and cozy fleece
  • Save up to 50% on CUBCOATs fashion hoodies
  • Save up to 30% on Dr. Scholl’s
  • Save up to 30% on Vaenait baby pajama sets
  • Save up to 30% on Wantdo jacket
  • Save up to 30% on Lacoste apparel, shoes, and accessories
  • Save up to 30% on Nautica men's and women's apparel
  • Save up to 50% on Cole Haan men’s and women’s shoes
  • Save up to 40% on Lands' End apparel
  • Save up to 25% on select cozy-comfy fashion from Shopbop including Honeydew Intimates and Z Supply
  • Save up to 40% on select handbags and accessories from Shopbop including Baggu, Shashi, and Gorjana

 

Beauty, Health and Personal Care

Glow Repose via Unsplash

  • Save up to 35% on razors from Braun, Gillette and more 
  • Save up to 60% on HAUS LABORATORIES by Lady Gaga collection
  • Save up to 47% on whitening kits and oral care from Oral-B, Crest and more
  • Save 50% on 23andMe Health + Ancestry Personal Genetic Service Kit

Toys & Games

Mickey Toys
Green Toys

  • Save up to 30% on Play-Doh
  • Save up to 30% on Baby Alive, Littlest Pet Shop and more
  • Save up to 30% on Playskool and more preschool toys
  • Save up to 30% on NERF
  • Save up to 30% on Magic the Gathering Ikoria: Lair of Behemoths Commander All 5 Decks
  • Save up to 30% on Hasbro Games
  • Save up to 30% on Action Figures from Beyblade, and more
  • Save up to 40% on the L.O.L. Surprise! O.M.G. 4-in-1 Glamper
  • Save up to 30% on Disney toys and home products
  • Save up to 30% on Collectible Toys from L.O.L Surprise!, Calico Critters, Adora, and More

Household, Kitchen, Office, Smart Home and Home Improvement

iRobot

  • Save 47% on select Bissell floorcare products
  • Save 20% on select Levoit humidifiers
  • Save on select Eufy floorcare products
  • Save 30% on select All-Clad products
  • Save up to 45% on select Instant Pot products
  • Save 30% on select Dash products
  • Save up to 30% on select Cuisinart products
  • Save 23% on select Anova products
  • Save up to 30% on Rugs from Safavieh, Nuloom and Unique Loom
  • Save up to 30% on Ashley Furniture
  • Save up to 30% on Classic Brands Furniture and Mattresses
  • Save 10% on Tuft and Needle Original Mattress, Nod Mattresses and more
  • Save up to 20% on Moen Showerheads and Faucets
  • Save on BioBidet Supreme BB-1000
  • Save on Sylvania Light Bulbs and LED+ Light Bulbs
  • Save on GenieMaster 3-Button Garage Door Opener (2 pack)
  • Save on Kasa Smart Plugs
  • Save up to 25% on Broan ventilation fans
  • Save up to 30% on select Sengled Lightbulbs
  • Save up to 25% on select Yale Assure Locks
  • Save up to 30% on First Alert Plug-In Carbon Monoxide Detector with Battery Backup
  • Save on select Simplisafe Security Systems
  • Save up to 35% on iRobot 675 Roomba Vacuum

Electronics

Amazon

  • Save up to 30% on Smart Home Security Cameras
  • Save up to 15% on weBoost Signal Boosters
  • Save up to 30% on Headphones from TaoTronics
  • Save up to 40% on Jabra Headphones
  • Save up to 35% on Nixplay Digital Frames
  • Save 50% on H&R Block 2020 Tax software
  • Save 20% off the Samsung 32in 4K Q50 Smart TV
  • Save up to 15% on select Quartet products
  • Save up to 40% off select Video Games, including Just Dance 2021

 

Sports & Outdoors

Cristina Anne Costello via Unsplash

  • Save up to 15% on select Intex Airbeds
  • Save up to 25% on select SUUNTO smartwatches
  • Save up to 15% on select Sunny Health & Fitness gym equipment
  • Save up to 25% on select baseball and softball equipment
  • Save up to 20% on select kids bikes, adult bikes, helmets and more
  • Save up to 60% on select golf clubs, balls, and accessories
  • Save up to 25% on Joola table tennis tables and accessories
  • Save up to 15% on Stiga table tennis tables

Audible, Music, Video, Kindle and Books

Amazon

  • Audible: Between November 1 and December 31, new members save nearly 40% on the first six months of an Audible Plus membership at just $4.95 per month.
  • Amazon Music: New Amazon Music Unlimited customers can get three months of the premium streaming tier free, to enjoy unlimited access to more than 70 million songs, ad-free and a wide selection of popular podcasts
  • Amazon Music: Current Amazon Music Unlimited subscribers can upgrade to the Family Plan free for three months, with access for up to six accounts.
  • Amazon Music: With purchase of select Echo devices, new Amazon Music Unlimited customers will receive six months of the premium, ad-free streaming tier for free.
  • Amazon Music: Today, Amazon Music announced a brand-new, three-part holiday concert series hosted by Lil Nas X titled “Amazon Music Holiday Plays,” premiering December 1 with a new episode airing every Tuesday at 8pm ET through December 15. This global music moment will feature outlandish sets, playful Q&As, and intimate performances from Miley Cyrus, Foo Fighters, Lil Nas X, and Amazon Music Breakthrough Artist, Kiana Ledé. Customers can watch Amazon Music Holiday Plays globally in the Amazon Music app (iOS and Android) and on the Amazon Music Twitch Channel; and in the U.S. on Prime Video and the homepage of Amazon.com beginning December 1 at 8pm ET. View a trailer for the concert series, here.
  • Kindle Unlimited: Enjoy 2 months of Kindle Unlimited for $0.99 - access more than 1 million books, popular magazines and thousands of books with Audible narration. Offer valid for new members only. Terms and Conditions apply.
  • Books: General book deals: Save up to 50% on select multi-genre books and eBooks. Need inspiration? Check out the Books Gift Guide here!

 

Amazon Gift Cards & Credit Cards

Amazon

  • November 26 through November 30, save 20% or more on select gift card brands including Gap, H&M, Petco and more.
  • Now through December 31, customers using Amazon Reload to replenish their Amazon Gift Card balance for the first time will receive a $10 bonus with their reload of $100 or more.
  • Now through December 20, first-time Amazon Gift Card shoppers will receive a $15 promotional credit with the purchase of $50 or more in Amazon Gift Cards. The promotional credit expires on February 6, 2021. Other restrictions apply.

 

Amazon Warehouse

Amazon

Amazon Warehouse: Save an extra 20% on select quality pre-owned and open box items for the kitchen, home, office, sports and outdoors, including major appliances, furniture, home décor and more. Visit amazon.com/amazonwarehouse.

––Karly Wood

Feature: Rawpixel

 

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The Academy of Pediatric Dentistry states that children should visit a pediatric dentist after their first tooth erupts or no later than his or her first birthday. This initial dental visit is valuable because you will learn how to care for those erupting baby teeth and your child will become familiar with the dentist, the sounds and smells of the dental office and what it’s like to have someone looking in his or her mouth.

By exposing your little one to these experiences early, you may prevent the onset of dentophobia—otherwise known as fear of the dentist. That said, the first visit may be challenging for you and your child. Use the tips below to make the visit a bit more enjoyable for everyone.

Read books about dental care.

Read books to your child about visiting the dentist. For example, “Going to the Dentist” by Anne Civardi and Scholastic’s “Brush, Brush, Brush!” book are both good choices. Since role-playing is a great way to familiarize your child with what occurs during a dental exam, consider taking turns mimicking what is happening. Even if your child is an infant, ask to look inside his or her mouth. Then, let your child look into yours.

Stay positive when talking about the dentist.

When you are speaking to your child about going to the dentist for the first time, avoid using any words that may cause anxiety. For example, it is best to avoid words such as needles, drill, hurt, scared and pain.

Help your child practice proper oral care.

If your child is too small to brush and floss, you can purchase an oral care kit that is designed specifically for little ones. The kit should contain a variety of mouth-cleaning tools to keep your baby’s teeth sparkling and gums healthy.

If you would rather not purchase a kit, a wet washcloth or piece of gauze wrapped around your finger and rubbed along the gums works well. However, once the first tooth erupts, a toddler-safe, soft-bristled toothbrush needs to be used twice daily. Until your dentist approves toothpaste, have your child brush with plain water.

Brush and floss with enthusiasm!

You can show your little one that oral care isn’t frightening by brushing and flossing enthusiastically. Be somewhat animated about it—make faces and squint your eyes—besides getting a laugh, you will be showing your child that taking care of your teeth can be fun.

Counter your child’s fears by remaining calm.

Children can easily read their parents’ emotions. Therefore, it is necessary that your child believes you are calm and relaxed, even if you are not. If you have dentophobia, you may want to ask your child’s other parent to bring him or her to the appointment. When this isn’t possible, speak with the pediatric dentist before the appointment. This information may be helpful as the dentist prepares for your child’s first visit.

Recognize the teeth and tongue during games.

Children love learning about parts of their bodies. For years, we have been teaching them to point to their noses, eyes, ears, belly buttons, etc. While these are all important parts of the body, the teeth and tongue are also essential. Add these to your list. Then, when the dentist asks to look at your child’s tongue, he or she can boldly stick it out.

Lead by example.

Primary teeth have a thinner layer of enamel than permanent teeth, which is why baby teeth are more susceptible to decay. As such, regular dental visits are crucial to maintaining the health of your child’s teeth and gums.

You can set a good example by consistently visiting your dentist. This consistency helps your child view going to the dentist for biannual checkups and cleanings in a more positive light.

While many believe the primary teeth are not as important as the secondary teeth, this is not the case. Even though these teeth are only in the mouth for a short time, their presence has a lasting effect on your child’s future dental needs.

The premature loss of a primary tooth leads to reduced space for the adult teeth, which ultimately results in crowding. Follow the above tips and your child’s first dentist visit can set him or her up for a lifetime of good oral health.

Dr. Sheila Harris is owner of Natomas Crossing Dental Care in Sacramento, California. Dr. Harris has been a licensed dentist since 2000, after graduating from Northwestern University School of Dentistry.