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“B is for Bagel” Will Be Your New Favorite ABC Book

Slice up your favorite flavor and learn the ABCs of bagels!

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Your Screen Is Getting Sweeter with Premiere of “Chocolate Meltdown: Hershey’s After Dark”

What happens when you lock pastry chefs in a deserted amusement park?

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Mariah Carey’s Daughter Shines in Her First-Ever Brand Campaign Featuring OshKosh

“Today is Someday” highlights Carey and other trailblazers as kids.

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Yes, You Can Buy a Crunchwrap Supreme Float and Yes, It’s Only Five Dollars

Unlike an actual Crunchwrap Supreme, it’s meant for the water!

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This Is the Easiest Way to Give Books to Kids in Need

Disney is partnering with First Book to give away tons of books.

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Waffles + Mochi

Walmart Teams Up with “Waffles + Mochi” for a Game That Gives Back

The Hidden World of Waffles + Mochi launches today and gameplay gives back to food-insecure families

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These Spicy Snacks Aren’t Your Kids Goldfish!

Frank’s RedHot is spicing up your Goldfish crackers.

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Have Breakfast with Chrissy Teigen with This New Cereal

Your cereal game is stronger than ever with these new flavors.

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The #1 Kids Podcast, “Wow in the World,” Is about to Get Even Bigger

Mindy & Guy Raz are planning to reach even more kids.

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“Space Jam: A New Legacy” Toy Line Is a Nostalgic Slam Dunk

The new basketball ball flick is getting a fun-filled line of toys.

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Actor Edris Elba Takes on New Role—As a Children’s Book Author

They were developed with the help of his daughter.

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Audible Teams Up with Highlights to Bring Your Fave Characters to Life

Grab those headphones and catch plenty of peeps from Highlight Magazine.

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You’re Going to Want Everything in the New Levi’s x Target Collab

The new line has everything you need for your home.

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Michelle Obama Is Launching a Children’s Show & Here’s How to Watch

She has a few new special friends who are ready for adventure.

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The Pioneer Woman

Enjoy Your Morning Coffee with The Pioneer Woman

The line was carefully developed by Ree Drummond.

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Can’t Visit Your Fave Museum? This Is the Next Best Thing

The new collab is bringing the Smithsonian straight to your door.

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Be the One

Kristen Bell Partners with STATE Bags to Save Lives

This is going to make a huge difference in children’s lives.

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General Mills Got Milk?

Lucky & the Trix Rabbit Show off Their Milk Mustaches on New Limited Edition Boxes

General Mills and got milk? have joined forces for the first time.

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Rebel Girls Are Coming to Television & Here Are the Deets

Your fave pioneering girls and women are coming to film!

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Herschel Hot Wheels Colab

Herschel Celebrates 10 Years of Adventure with Hot Wheels Collaboration

Both pieces come with an exclusive Hot Wheels Land Rover Defender collectible.

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Christmas

Walmart Will Deliver Your Tree and Hang Your Holiday Lights

This year, getting ready for the holidays is easier.

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New Baby2Baby Partnership Is Getting Bibs to Babies in Need

The new partnership coincides with big Black Friday deals.

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