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Even Betty White Needs This Set of Golden Girls Mugs

Grab your cheesecake to go with a drink in one of these gal pal mugs.

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Cue the Confetti: New L.O.L. Surprise! Present Surprise Just Popped!

We love surprises—why reserve them just for holidays and birthdays? L.O.L. Surprise! toys are a trend that’s here to stay, and we couldn’t be happier: They are cute (but fierce!), diverse, inclusive and so fun to unbox—there’s just nothing like…

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Target’s New Line Will Make You Totally Wet Your Plants

Spruce up your house this spring with a new plant line from Target.

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Here’s How to Take Your Child to Work In 2021

This year, you’ll find a virtual workshop for kids and their grown-ups that will help inspire and connect.

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Dylan Dreyer Helps Kiddos Explore Their Feelings in Her New Book

TODAY’s Dylan Dreyer is now a children’s book author too!

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Celebrate Amelia Earhart with a Free LEGO Set

Don’t wait. It’s only around until Mar. 14.

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Survey Finds *This* Family Member Is the Funniest of All

If your youngest is the life if the party, you’re not alone.

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Friends in the World of a Special Needs Mom

“I appreciate even more that I have found a few amazingly supportive, truly genuine friends. The ones who check in on me when I haven’t been heard from in a few days, just to make sure I’m doing ok.”

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Worried about Your Kids Social Skills? These 7 Tips Will Help

“Especially poignant during a year with limited social interactions, these tips will help your child develop their social skills.”

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Why February Babies Tend to Be Happier (According to Studies)

We aren’t surprised that many people with this birth month tend to be happier (according to studies).

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Tiny Disney nuiMOs Are Coming to the U.S. & They’re Big on Style

The Japanese fan fave is heading to the Disney Store.

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Red-Hot Gift Alert: You’ve Never Seen Anything Like This

Squeakee the Balloon Dog is puffed full of personality, responding to the sound of your voice with 60+ sounds and movements!

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This New Minnie Mouse x Corkcicle Collab Is Simply Ear-esistible

Mickey Mouse is often the star of the show but Corkcicle’s new Disney collab puts another mouse front and center. The drinkware company just released a new collection and it’s all about Minnie!
The three-piece collection pays homage to Minnie…

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Hello, Little Dreamer

Kathie Lee Gifford’s New Book “Hello, Little Dreamer” Is Available Now

This new book encourages little ones to become their dream.

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Mighty Express

Meet Mighty Express, Netflix’s New Original Series from the Creators of PAW Patrol!

From the creators of PAW Patrol, Mighty Express is an action-packed adventure just for preschoolers. Episodes are available exclusively on Netflix.

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Razor Scooters

Limited Edition Pop Culture Razor Scooters Available Exclusively at Target

Razor USA launches its first ever collaboration with AriZona Iced Tea, Sharpie, Sriracha, and Takis Snacks.

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girl tablet

Study Shows Screen Time Before Bed Translates to Less Sleep for Some Children

Frequent media use before bed can lead to later bedtimes and less sleep. 

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The No-Fail Frosting Recipe You Need Now

Today is National Cake Decorating Day and this frosting recipe is not only easy, it will make your cake look fancy with almost no effort.

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How to Pick Eyeglasses for Your Kid’s Face Shape

If your kid needs glasses, check out this face-shape guide to find out what shape eyewear will accentuate their good looks.

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These Are the Most Popular Pet Names of 2019

Did your fur baby’s name make the list?

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Kids Who Can Manage Emotions Do Better In School, Study Finds

Emotional intelligence was linked to higher test scores.

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Sienna Miller Opens Up about Her Intense Love of Motherhood

Having a mini me is intense, but entirely awesome.

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10 Things You Can Do to Help an Introverted Child Thrive

Got a kid who needs a little help speaking up for themselves or taking on awkward social situations? We’ve got tips and tricks here from moms and experts who’ve lived it.

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“Sesame Street” Just Got a Huge Makeover & You Need to See the Photo Shoot

Big Bird and friends are runway ready with these new designer duds!

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