Mobile Inventory Takeover

Mobile Takeover


With 58% of Red Tricycle audience accessing the site via tablet or smartphone, the mobile takeover allows for visually arresting brand messaging. The mobile takeover includes the 2 top mobile ads units (300 x 100 and 300 x 250) and utilizes all of the Red Tricycle mobile inventory – either across the site or by geo-targeting.

Targeting options include: National, Atlanta, Bump & Baby, Chicago, Los Angeles, New York, Portland, San Francisco, Seattle, San Diego, and Washington DC.


  • Ÿ300 x 250
  • Ÿ300 x 100


  • .jpg, .gif. swf or third-party tag accepted
  • Max file size for Static images is 40K.
  • Max file size for Rich Media is 100K.
  • Max Animation and Loops for Rich Media is :15, 3x
  • All .jpg, .gif. swf must be accompanied by a landing URL


All Red Tricycle ad units can be geo-targeted, contextually targeted to specific section pages and day-parted. Discuss with your Account Manager.


  • We accept most Third-Party Tags for the website banners
  • All Third-Party Tags should also be accompanied by detailed trafficking instructions, creative files, and click through URLs.


Creative units must be submitted via your client-specific Box Folder. Deadlines for materials for each ad product will be provided by your account representative. Following deadlines enables thorough time for the review period. Otherwise campaign launch may be delayed.
You will receive an email invitation to your Box Folder from Red Tricycle’s Box account. First time advertisers, will be given an opportunity to create a new Box account.

Contact am@redtri.com when assets are uploaded or for any questions.


Deadlines will be provided for all line items on an Media Plan by your account representative. Following deadlines and spec requirements is imperative to ensuring your campaign launches on time.

Go back to Red Tricycle’s Ad Spec Page