Your kiddo’s soccer team needs a coach. Somehow you were the one picked from the sort of slim volunteer pool. Now what? If you’re not exactly a super-star athlete, MOJO is here to help!

MOJO is a new app that helps parents to learn the ins and outs of coaching. Forget about paging through playbooks, googling “youth sports drills” daily, or trying to figure out which YouTube coaching tutorials to trust—MOJO does all the work for you.

This interactive app is a parent-coach’s BFF. It features personalized practice ideas that are customized to the teams’ ages and skill levels along with high-quality short form instructional and entertainment videos, articles, advice and other content you’ll need to coach your kiddo’s team.

Ben Sherwood, MOJO founder and CEO, and a volunteer coach for the last 12 years with two sons playing four different sports, said in a press release, “With world-class technology and storytelling, our mission is to bring the magic—the mojo—back to youth sports.” Sherwood added, “I really needed an app like MOJO when I was coaching soccer, baseball, basketball and flag football. In fact, most parent-coaches wish they had a trusted one-stop solution that made coaching easy and fun. That’s MOJO’s goal – to save you time and effort, to give you what you really need, and to deliver more memories and magic on the field or court.”

If you’re still need sure whether you could use MOJO, Reed Shaffner, MOJO co-founder and COO, explained, “I just finished coaching a season of 10-year-old boys in Los Angeles, and despite playing soccer my whole life, it was really hard. The modern sports industrial complex largely ignores parent-coaches who need easy, age-appropriate help now more than ever.”

MOJO currently has soccer content, but will soon include information and ideas for all major youth sports. The app is available on iOS, with basic access free for parents. The premium MOJO+ tier is $19.99 annually.

—Erica Loop

Photos courtesy of MOJO



Why Youth Sport is a Must in Childhood

Essential Life Skills Kids Learn from Playing Team Sports

Why Are So Many Kids Quitting Sports By Age 11? New Survey May Have Answers