Hasbro has just announced a brand new interactive touring experience called NERF Challenge and it’s unlike anything you’ve experienced.

NERF Challenge is filled with all kinds of unique interactive stations like a 4,500 square foot NERF arena, colossal foosball, a game of wrecking ball bowling where you become a human wrecking ball and a Ninja-style soft play obstacle course.

“Simply stated this is 50,000 square feet of over the top, zany, active play for all ages. At NERF Challenge, we have created a world of fun-filled, gamified play between parents and children, siblings, friends, and new friends,” said Mark Manuel, CEO at Kilburn Live.

“This is something NERF fans have been dreaming about for decades, and with our partners at Hasbro, we are finally able to bring this adrenaline-filled event to life. We are putting guests into the ultimate action-sports experience. This will be pure, 100% fun, active play at its finest!”

The touring event will debut in Los Angeles at the Event Deck at L.A. Live starting on Dec. 7 and running through Jan. 5, 2020. It will then move on to other cities across the United States and Canada which have not been announced yet.

Kilburn Live, which has partnered with Hasbro on this event, anticipates a high demand for tickets but fans can register to receive first access to a limited quantity of tickets for the LA event at NERFChallenge.com. Tickets will go on sale on Oct. 28 for the grand opening at L.A. Live on Dec. 7.

—Shahrzad Warkentin

All photos: Courtesy of Kilburn Live



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