First, there was the Impossible Burger, now there is the Awesome Burger. Whether you’re all about the veggies or just want an alternative to meat, Nestle’s new plant-based burger is set to hit retailers and restaurants next fall!

If it seems like everyone is getting in on the vegan-burger game, you’re not wrong. These meat-free menu items are popping up in eateries (and on dining room tables!) across the country. Given the popularity of plant-based burgers, it looks like Nestle and its Sweet Earth brand is set to get in on the veggie-ish action.

Going meat-free isn’t exactly new to Sweet Earth founders Brian and Kelly Swette. The Swette’s started developing a version of a plant-based burger years ago, and now with the help of Nestle, it looks like their dream is about to come true.

Nestle acquired Sweet Earth, which makes nearly 13,000 pounds of plant-based protein items daily, in 2017. Even though Sweet Earth already manufacturers veggie burgers, the Awesome Burger is the first for the brand and will mimic the real deal. Unlike the soy-based Impossible Burger, Nestle’s new option is made mostly from yellow pea protein.

—Erica Loop

Featured photo: Sweet Earth Foods via Instagram 



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