In typical Amazon fashion, the online retailer is wowing us yet again with their new 10 & Under section that includes free shipping. In an obvious move to regain shoppers from their popular app and website, Wish, Amazon’s new curated section of inexpensive clothes, accessories and household goods is exempt from the dreaded $35 minimum order requirement, add-on program and open to everyone (not just Amazon Prime members).

From unicorn headbands, to fishnet ankle socks, to stainless steel wedding bands for men, there’s something awaiting everyone in Amazon’s free shipping $10 zone. While items probably won’t arrive as quickly as they would under a Prime membership, you’re still probably getting them quicker than Wish (where everything ships from China) and without having to add junk to your shopping cart just to hit that obnoxious shipping threshold.

Amazonphoto: Piotr Cichosz via Unsplash

From a business owner standpoint, Amazon’s new $10 and Under section gives small businesses, who use the online marketplace, a chance to entice even more shoppers towards their product with the incentive of a purchasing an inexpensive product under the guise of the company’s name. Shoppers are already inclined to trust shopping on the site they already know and love. It doesn’t hurt that you can also find some pretty cool stuff at the same time!

You can shop this new section on your desktop or using the Amazon app.

What do you think of the products in the new $10 and Under section? Let us know in the comments below!

––Karly Wood