If you’ve been wanting to learn how to buy products on Instagram, it just got a whole lot easier thanks to a brand-new checkout feature. In the next few weeks, Instagram will roll out in-app shopping options that allow users to purchase goods without having to leave the platform and head to the company’s website.

The shopping feature is a huge foray for the Facebook-owned brand into the e-commerce business, which it sees as the future of the company. With the checkout option, users will be able to save their payment info within the app for quick and easy shopping.

To shop from within the app, users can already identify posts that have a shopping icon in the top left corner. From there, tap on the photo to reveal shop-able items, then tap on the product to bring up purchase options.

All eligible items for in-app checkout will have a blue “Checkout on Instagram” button, which shoppers can tap to provide all relevant shopping and billing information. Instagram’s goal is to provide a more seamless shopping experience, so users do not get frustrated with having to navigate a completely separate website to snag items.

Once the feature becomes live, users can shop from these 23 retailers to start:

  • Adidas
  • Anastasia Beverly Hills
  • Balmain
  • Burberry
  • ColourPop
  • Dior
  • Huda Beauty
  • H&M
  • KKW Beauty
  • Kylie Cosmetics
  • MAC Cosmetics
  • Michael Kors
  • NARS
  • Nike
  • NYX Cosmetics
  • Oscar de la Renta
  • Outdoor Voices
  • Ouai Hair
  • Prada
  • Revolve
  • Uniqlo
  • Warby Parker
  • Zara

For now, you’ll only be able to shop using VISA, Mastercard, American Express, Discover and Paypal. As the program becomes more widespread and smaller business owners are able to join, Instagram estimates more integration for other payment options like Shopify to become available.

Don’t have the option to check out on Instagram yet? Keep checking back for updates as they start to roll out this feature to all users in the coming weeks.

––Karly Wood

All photos: Courtesy of Instagram/Feature photo: Rawpixel

 

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