LEGO is bringing back the magic of brick building to the Macy’s Thanksgiving Day Parade with a brand new float designed to inspire all mini master builders at home.
The imaginative new float design features The Brick-changer, “a magical creature of gargantuan transformative proportions. Born from the mind of a child, she is part turkey, part dragon, and all LEGO creativity.”
Making her way through “a dull monochromatic cityscape” the Brick-changer assists the kids riding aboard the float and those watching at home, to imagine a better world with endless possibilities as she infuses the monochrome bricks with color.
“We are incredibly thrilled to welcome the LEGO brand back to the Macy’s Parade family with a brand new float that figuratively breathes creativity into the building blocks of the imagination,” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade. “The new LEGO float is a conceptual marvel, marrying the creative and design talents of the artists of Macy’s Parade Studio with that of LEGO MasterBuilders to bring to life a magical creature that will inspire a new generation of Parade spectators.”
Fans at home can learn more about LEGO’s Rebuild Your World initiative the float is inspired by and discover how they can get involved at home.
The 93rd Annual Macy’s Thanksgiving Day Parade will air nationwide on NBC, on Thu., Nov. 28, 2019 from 9:00 a.m. – 12:00 p.m.
Featured photo: Efraimstotcher via Pixabay