Tired of jungle and woodland-themed nurseries? Looking for a baby gift that has nothing to do with Goodnight Moon or a onesie? If you’re nodding your head, then the re-designed and just re-opened Upper East Side baby boutique Bellini is a must-shop spot. If you’ve been to the store in the past, it’s time to take another look because now, after the overhaul, it has a new sense of whimsical tranquility and three floors of unique and customizable baby and kid items to peruse.
What’s the deal with Bellini?
There are 24 stores across the globe from Miami to Dubai, but New York City’s location is co-owned and run by Michelle Freedberg, mom of two, who married the son of Bellini’s founder. She recently gave the store a facelift and restock to ensure that the 3-story boutique has the most eclectic selection of high-quality nursery and toddler room furniture around. You’ll also find gifts, decor, apparel and books. The Upper East Side outpost has a focus on customization, too. Whether you want to monogram a stroller blanket or custom-design your baby’s nursery this Upper East Side boutique can help.
What You’ll Find at Bellini
On the first floor you’ll find the classic Bellini collection of furniture. Gifts are scattered throughout the store, but you’ll find most of them on the second floor. Think beautiful wooden toys, unique night lights, D.L. Rhein pillows, novelty apparel, trendy diaper bags and girl’s accessories. You’ll also find a Design Studio for custom consultations here. Finally, head up to the third floor to see custom furniture from premium brands like Art for Kids, Bungalow 5, Bratt Decor and Country Cottages – many of which you won’t find at any other store in NYC. Other hard-to-find brands include Jonathan Adler, World’s Aware, Grassroots Creations and Yellow Label Kids.
Insider Tip: This 3-story shop doesn’t have an elevator so if you’re bringing your little one you might want to go with a baby carrier. Otherwise, take advantage of stroller parking on the first floor before you explore the upper levels.
Why Bellini Can Be Your One Stop Shop
If you’re designing your baby’s nursery Bellini can help form conceptualization to completion. While you can certainly browse and shop the boutique on your own like you would any baby store, parents with bigger budgets can use the Design Studio – a consultant will help you put together anything from a beautiful crib bedding set to an entire nursery. You’ll find a full range of nursery goodies including furniture, wall art, lighting, rugs, bedding, gliders and more. Don’t have a big budget or want to spring for a full consultation? We love that you can you can still jumpstart your project with a $150 one-hour, in-home consultation with a Bellini Design Consultant. You’ll get a personalized design board with suggestions for paint, bedding, measurements, furniture and more. When you’re shopping, also keep in mind that Bellini will special order lots of items that you don’t see in the showroom.
Besides helping to create your one-of-a-kind nursery or kid’s room, Bellini has a fabric library in the store and will custom-make pretty much anything you can think of for your kiddo. Bedding? Check. Curtains? Check. Slip cover to hide that toddler stained sofa (oops!)? Yep, that too. They also have wall letters that can be made in just about any color or style imaginable.
Customization doesn’t stop there. Bellini also will create special gift baskets that will make you one of the best gift givers around when a friend has a baby. They also sell a lot of items that can be personalized such as monogrammed stroller blankets.
Wait, isn’t this just a high-end boutique I can’t afford?
No! While celebrities including Sarah Jessica Parker, Bethenny Frankel and Heidi Klum have been spotted shopping there, you can find something for every budget at Bellini. Furniture prices range from low to high. Plus, you can drop in to grab a gift or goodie in a range of prices. Bellini will even customize a gift basket for any budget.
1305 Second Avenue
New York, Ny
Have you been to the new Bellini?
— Julie Seguss
Photos courtesy of Bellini