Yes, it’s a thing, and lucky us, the Museum of Ice Cream is coming to New York City’s Meatpacking District. The (genius) invention of a group of “ice cream-obsessed” designers, artists and friends, this sweet celebration of everyone’s favorite summer treat will welcome visitors from July 29 to August 31. Read on to get the scoop!

photo: TheCulinaryGeek via Flickr

I scream, you scream…etc.
Billed as a “lick-able, likeable, sharable ice-cream-centric experience” (and, no doubt, a star of Instagram feeds everywhere next month), the Museum of Ice Cream seems to skew more arty and fun immersive ice cream-inspired happening than chronicler of the frosty desert’s history. That is, you’re more likely to swim in a giant pool of (faux) rainbow-colored sprinkles than read about the 1904 St. Louis World’s Fair, where the ice cream cone was born. We have no problem with that.

You’ll find the pop-up museum steps from the Whitney Museum of American Art as well as the Gansevoort Street entrance to the High Line, so you can plan a veritable arty/groovy/tasty outing for the family if you so choose.

photo: Sweet Flour Bake Shop via Flickr

Did you say, “giant pool of rainbow colored sprinkles?”
Yes — and that’s just the tip of the ice cream cone. Organizers also promise “edible balloons”, an immersive chocolate room and a collaborative massive ice cream sundae.

In addition, visitors can swing on an ice cream sandwich for two, seesaw on an ice cream scooper and engage in some kind of ice cream matchmaking via a custom app in Tinder Land.

Plus, 20 renowned NYC artists will contribute presumably ice cream-inspired visual designs to the space.

photo: Shari’s Berries via Flickr

Real ice cream included
It would be kind of a cruel joke to open a Museum of Ice Cream and not serve any; visitors to the pop-up will get to enjoy two customs takes on the frozen treat.

“Food futurist” and founder of the Future Food Studio Dr. Irwin Adam will be cooking up inventive flavors exclusive to the museum that will be available for tasting, and celebrated ice cream purveyors such as Black Tap and OddFellows Ice Cream Co. will serve the featured Scoop of the Week. (Tastings are included in the price of admission.)

How to get in — and get free ice cream
So excited you can’t stand it? Visitors who arrive between 11 a.m. and 3 p.m. on opening day July 29 get free admission and ice cream! (We’re guessing the lines will be…long.)

Admission all other times will be $18/person, or $30/couple.

Museum of Ice Cream
July 29-Aug. 31
Sun., 11 a.m. 8 p.m.; Mon. & Wed. – Sat., 11 a.m. – 9 p.m. (Closed Tues.)
100 Gansevoort St.
Meatpacking District
Online: museumoficecream.com

Will your family be heading to the Museum of Ice Cream? Let us know in the comments below!

—Mimi O’Connor

 

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