John Legend’s baby-filled Pampers’ Super Bowl commercial is ALL about the dads. With a little help from a chorus of fab fathers—and one notably famous face (and voice!)—this game day ad is pure parenting perfection.
Legend may have achieved rare EGOT status—but there’s no escaping the less-than-glamorous job of having to change your kid’s diaper, celeb dad or otherwise. If you missed Pamper’s “stinky booty” commercial during its Super Bowl debut, the commercial kicks off with something we’ve pretty much all had to deal with: one very stinky baby booty.
With a little backup from a chorus of crooning dads, Legend changes that diaper. But the commercial doesn’t end there. The diapering duty switches to another singing celeb and his beautiful baby. Yep. That’s Super Bowl halftime performer, Maroon 5 front-man (and new dad) Adam Levine.
Legend and Levine’s Super Bowl ad is part of Pamper’s “Love the Change” campaign, which celebrates the roles that dads have in their babies’ lives. In a recent press statement, Vice President and General Manager Baby Care North America for Proctor & Gamble, Andre Schulten, said, “We couldn’t think of a more fitting way to celebrate hands-on dads like John than by welcoming another fantastic dad, Adam Levine, into the Pampers family and taking the Stinky Booty Duty song to a whole new level on Super Bowl Sunday.”
Schulten went on to add, “Celebrating dads is just the beginning of a meaningful future for our brand, as we commit to helping parents to ‘love the change’ that comes with life with babies. While every transition might not be always be easy, Pampers wants to help parents and babies ‘love the change’ together.”
Featured Photo: Pampers via YouTube