You had us at free coffee! Due to overwhelming demand and now with 700K subscribers, the sign up for Panera’s free unlimited premium coffee promo has been extended to Mon., Jul. 13. Anyone signed up for MyPanera+Coffee subscription will enjoy free, unlimited premium hot coffee, hot tea and iced coffee until Labor Day. 


Guests can get any size, any flavor once every two hours with unlimited refills in the bakery-cafe. That means you can enjoy your favorite beverage every time you pick up a bagel, sandwich or pastry at your local Panera. Panera’s drip and iced coffee offering include two coffee blends, Light Roast and Dark Roast. Both coffee blends are available, along with Decaf and Hazelnut, as part of the coffee subscription program. 

“We asked America if they wanted it, and the answer was a resounding YES—so we’re excited to kick off a summer of free, unlimited premium coffee for our guests through Labor Day,” said Eduardo Luz, Chief Brand & Concept Officer for Panera Bread. “This is our way of sharing the famous Panera Warmth in a new way, as we may be all celebrating summer a little differently this year.”

This past March Panera launched the MyPanera+ unlimited coffee subscription. 

Guests can order coffee nationwide in Panera bakery-cafes, on Panera’s e-commerce site, and via the Panera app (delivery restrictions apply).  If you’re on-the-go or just not quite ready to come in, you can order your coffee via Panera Curbside and contactless Delivery, as Panera continues to take extraordinary steps to serve our communities safely.

The subscription is regularly available for $8.99/month plus tax, and Panera will pause the renewal payments for current subscribers through Labor Day, so that everyone can enjoy a summer of free, unlimited premium coffee.

For more information, or to sign up for the unlimited coffee subscription, visit, download the Panera app or visit

—Jennifer Swartvagher

All photos courtesy of Panera


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