PEBBLES Cereal to Give Presents to Fans in Celebration of Its 50th Birthday

Yabba Dabba Doo! Inspired by The Flintstones, PEBBLES cereal became the first brand created around a media character when it was launched in 1971.  Now in honor of it’s 50th birthday, PEBBLES cereal will surprise fans by giving them presents throughout 2021. 


“Fruity and Cocoa PEBBLES cereals have been bringing kids and kids-at-heart fun and happiness for 50 years. At a time when joy and inspiration are needed more than ever, we wanted to do something to thank and surprise PEBBLES fans next year in honor of the brand’s milestone birthday,” said Amy Brothers, PEBBLES Cereal Brand Manager at Post Consumer Brands. “This brand has always been about igniting creativity, so we hope our fans will join us and get inspired as we Yabba Dabba Doo! 2021!”

For the first surprise of the year PEBBLES is going to help make 50 kids’ birthdays even more epic in 2021 by giving their parents $2,021 each to help them celebrate their big day.

Launching today on the brand’s Facebook, Instagram and Twitter pages and running through Feb. 1, 2021, parents are invited to share why their kid deserves a special birthday present for the chance to win one of 50 cash prizes. Whether it’s an outdoor play set, a trampoline, a new computer or video game system, paying for music lessons or saving for college, PEBBLES wants to make birthday celebrations special next year. Winners will also receive a birthday package from PEBBLES to celebrate their big day.

While there will be even more fun surprises as the year goes on, PEBBLES is also wants to help fans ring in the new year. PEBBLES cereal is hosting a New Year’s Eve countdown on Dec. 31 featuring Fred Flintstone and Barney Rubble from Bedrock leading into the 9 p.m. ET hour during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021, which airs live beginning at 8 p.m. ET on ABC. The family-friendly countdown will also be available on demand on Dick Clark’s New Year’s Rockin’ Eve’s Facebook, Instagram and Twitter pages and on PEBBLES cereals’ Facebook page so families can view it at their convenience to celebrate an early countdown before bedtime.

Leading up to and on New Year’s Eve, PEBBLES’ fans can create their own celebration video using the Fruity PEBBLES confetti branded effect on TikTok to welcome in 2021 in colorful style. Fans can find the Fruity PEBBLES confetti by searching for “PEBBLES confetti” directly through the search bar on the discover page within the TikTok platform, beginning Dec. 28.

Follow PEBBLES cereal on Facebook and Instagram to be the first to know about other exciting birthday surprises throughout the year and tag the brand using #HappyBirthdayPEBBLESCereal. To learn more about the PEBBLES cereal brand, visit pebblescereal.com.

—Jennifer Swartvagher

Featured photo: Post


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