Beloved brand Peeps is teaming up with Build-A-Bear for a sweet spring-time collab. The Peeps and Build-A-Bear pairing includes a new collection of cuddly blush Bunnies and themed accessories for your kiddo’s favorite furry friend.

Peeps Build-A-Bear Bunnies feature four different color options: Pink, blue, yellow, and rainbow.  Along with the Bunnies, you can also nab a Peeps reversible bandana, Peeps branded PJ set, t-shirt, or Chick wrist accessory for your child’s best bear friend.

photo courtesy of PR Newswire/Peeps and Build-A-Bear

Jennifer Kretchmar, Chief Digital & Merchandising Officer at Build-A-Bear, said in a press release, “Just in time for Spring, we’re thrilled to be bringing the sweetness of Peeps to the Build-A-Bear Workshop.” Kretchmar continued, “Peeps fans are sure to love this instantly recognizable collection, from the signature bunny ears to the eye-catching Spring colors! What could be better than cuddling this furry friend not only at Easter, but all year long!”

Peeps Brand Manager, Caitlin Servian, also said, “Peeps Marshmallow Candies have been an Easter favorite for nearly seven decades, and we love bringing our iconic characters to life in new ways each year.” Servian added, “We’re delighted to be joining forces with Build-A-Bear to give fans the chance to celebrate the season with their very own Peeps Bunny plush, or by decking out their favorite bear in some sweet Peeps Build-A-Bear clothing and accessories.”

Your child can build their own bunny in Build-A-Bear Workshop stores nationwide or online. If your child can’t wait for their Bunny, but wants to build their Easter friend online, try the retailer’s new Buy Online, Pickup In-Store or curbside options. You can also choose doorstep delivery via Shipt.

—Erica Loop



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