Foil eggs, jelly beans, and chocolate bunnies take up prime real estate in most Easter baskets. PEEPS are another popular non-chocolate treat.This year, PEEPS is rolling out seven new varieties. 

We take pride in seeing that parents who were given PEEPS in their Easter baskets as kids are now passing those traditions on to their own family,” said Caitlin Servian, Brand Manager for PEEPS. “We strive to meet the perfect balance of history and innovation by continuing to offer our classic PEEPS Chicks and Bunnies, while also bringing new and exciting products to our fans.”


photo: PEEPS

PEEPS Pancakes & Syrup Flavored Marshmallow Chicks

To take things one step further, fans craving even more flavor can top their stack of bunny pancakes with the PEEPS® Pancakes & Syrup Flavored Marshmallow Chicks, which offer the same authentic taste of pancakes in fluffy marshmallow form. These Marshmallow Chicks are available at retailers nationwide and on the PEEPS & COMPANY® website

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PEEPS® Chocolate Pudding Flavored Marshmallow Bunnies

These PEEPS combine a classic chcolate dessert with sweet, fluffy marshmallow. This treat is sure to be a welcome addition to any chocolate-lover's basket. 


photo: PEEPS

PEEPS® Root Beer Float Flavored Marshmallow Chicks

Root Beer Float Flavored Marshmallow Chicks combine the refreshing taste of a frosty mug of root beer and extra scoops of vanilla ice cream into one incredibly delicious sweet treat.

photo: PEEPS

PEEPS® Froot Loops™ Flavored Pop

PEEPS teamed up with Toucan Sam this Easter to bring you this sweet treat. For a limited time only, these Froot Loop flavored marshmallow pops, featuring four colorful chicks, will only be available at Target and Walmart stores. 

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PEEPS® HOT TAMALES® Fierce Cinnamon Flavored Marshmallow Chicks

These PEEPS combine a spicy cinnamon flavor with a sweet fluffy marshmallow! These PEEPS are available exclusively at the Kroger Family of Stores.

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PEEPS® Delights™ Raspberry Flavored Marshmallow Chicks Dipped in Crème Flavored Fudge

These chicks are bursting with raspberry flavor and are lightly dipped in delicious crème fudge. These PEEPS are available exclusively at Target. 

photo: PEEPS

PEEPS® Individually Wrapped Marshmallow Chicks for Egg Hunt

Your Easter Egg hunt will be a hit when you hide these individually wrapped PEEPS Marshmallow Mini Chicks. These are available exclusively at Walmart. 

photo: PEEPS

PEEPS® Flavored Jelly Beans

Enjoy two classic Springtime sweets at once! The iconic PEEPS Marshmallow flavor and colors are brought to life in Jelly Bean form to create an Easter basket essential. Flavors include Strawberry, Lemon, Blueberry and Marshmallow.

—Jennifer Swartvagher

All photos courtesy of PEEPS


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