Raw cookie dough has always been a no-no, until now. Pillsbury’s beloved refrigerated cookie and brownie dough products are now safe to eat raw, if it has our seal, and is bakeable as always. To add to the fun Pillsbury has teamed up with Haylie Duff, actress and mom of two, to launch a #SayYesChallenge.

 

 

Parents are encouraged to record their kids’ reactions to finally being told “yes!” to eating raw cookie or brownie dough, and then share their video clips on social using #SayYesChallenge and tagging @Pillsbury for a chance to be featured on the brand’s channels. 

Pillsbury’s refrigerated cookie and brownie dough are made using the same delicious recipe, except now they use heat-treated flour and pasteurized eggs so families can safely enjoy the dough raw or baked.

—Jennifer Swartvagher

All photos courtesy of Pillsbury

RELATED STORIES

Amazon Is Selling a Duncan Hines Ultimate Baking Kit

Nestle Toll House Challenges Fans to “Remix the Original”

Auntie Anne’s Is Selling DIY At-Home Pretzel Kits & We Can’t Wait to Order