Parents Can Finally Say “Yes” to Eating Raw Cookie Dough

Haylie Duff kicks off the #SayYesChallenge with Pillsbury.

By Jennifer Swartvagher July 28, 2020

Raw cookie dough has always been a no-no, until now. Pillsbury’s beloved refrigerated cookie and brownie dough products are now safe to eat raw, if it has our seal, and is bakeable as always. To add to the fun Pillsbury has teamed up with Haylie Duff, actress and mom of two, to launch a #SayYesChallenge.

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As a mom, I love when the answer is “yes!” ️❤️ It’s all thanks to #pillsbury ‘s Safe to Eat Raw Cookie Dough! Join the fun by eating the raw cookie dough in front of your kids and film their reactions! Tag your content with #SayYesChallenge and @pillsbury to share your moment of yes. #ad

A post shared by Haylie Duff (@haylieduff) on Jul 27, 2020 at 12:15pm PDT

Parents are encouraged to record their kids’ reactions to finally being told “yes!” to eating raw cookie or brownie dough, and then share their video clips on social using #SayYesChallenge and tagging @Pillsbury for a chance to be featured on the brand’s channels.

Pillsbury’s refrigerated cookie and brownie dough are made using the same delicious recipe, except now they use heat-treated flour and pasteurized eggs so families can safely enjoy the dough raw or baked.

—Jennifer Swartvagher

All photos courtesy of Pillsbury

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