If Wonderland had a gift shop, it might look a little bit like Hello! Good Morning!. Vintage Ultraman monster figures from Japan, brightly-colored skateboards by Penny and a necklace made of crayons are a few of the quirky things you’ll find at this charming and entertaining new store in Northeast. Read on for why we totally dig Hello! Good Morning! and why you will, too.

Hello! Good Morning! front window                                                                                               photo: Amy Wulfing

The Makings of Magic
Located on a small stretch of NE Broadway, this adorable jewel box of a shop is bringing non-stop smiles to the faces of kids and their grownups since its opening in November. When you see the twinkling lights and garlands of paper flowers hanging in the window, you’ll know you’re in the right place. Full of colorful curiosities, unique toys and artistic gifts that you definitely won’t find anywhere else, the store is a welcome slice of sunshine in Portland.

After a career in animation at Laika, Amy Wulfing set out to open her own business, celebrating the little things that bring joy. The result is Hello! Good Morning!, her sweet and airy space filled with the delightful treasures that she finds locally and around the world. As for her whimsical collection of wares, Amy says that she’s always searching for special and interesting items that will make people smile, and it’s clear that she has succeeded. A sign on one shelf invites the young and the young at heart to “Please Touch Everything,” and you’ll want to do just that. Look up when you enter, and you’ll be greeted by “Whaley,” an eleven-foot paper mache whale hanging from the ceiling, created just for the store by Amy along with friend Cynthia Starr.

Hello! Good Morning!                                                                                              Photo: Anna Doogan                                                                      

Goodies Galore
While kids will love playing with the collection of rubber finger monsters, the glittery rainbow makers, tiny rat-shaped flashlights and Japanese miniatures by Kokeshi, adults will swoon over the vibrant hand-painted Mexican ceramics, golden playing cards, adorable dishes and tea towels by Donna Wilson and the basket of beautiful felted children’s slippers from Greece. (Don’t worry, adult sizes are also available, so Moms and Dads can snag a pair for themselves, too.) From salted caramel lollipops to temporary tattoo kits by Tattly, every member of your crew will find something that they want to take home.

The space is organized to be the perfect mix of design and style, combined with a childlike playfulness. Along one wall, sweet-faced planters and pots by BreadPress Ceramics mingle with hot pink Matryoshka dolls by OMM Design, quirky board games and collectable wooden figures by Jibibuts. Another table holds a range of great gift ideas, from paper pinhole cameras to charming kids’ backpacks by Fjall.

hellogoodmorning5                                                                                              photo: Anna Doogan

Gifts for Everyone
Although the store is petite in size, it is artfully arranged, and you’ll discover something new each time you turn around. Got a budding artist in the family? Check out Hello! Good Morning!’s extensive collection of kaleidoscopic washi tape, miniature notebooks or one of the sweet letter writing kits by Shinzi Katoh. Heading to a birthday party? Pick up one of the D.I.Y. confetti balloon kits by Knot & Bow, and choose from the wall of fun and creative birthday cards while you wait to have your gift wrapped. While you’re there, browse the impressively beautiful collection of books, hand-selected by Amy for their aesthetic design as well as their stories.

Hello! Good Morning! planters                                                                                               photo: Amy Wulfing

Insider Info.
The store does have a small restroom in the back, but parents of the diaper-wearing set should note that there isn’t a changing table inside.

Hello! Good Morning! currently hosts kids yoga classes on Sunday mornings, with plans to eventually host more workshops, events and local artists. Sunday yoga classes run from 10-11 a.m. for ages 6 and up. Interested participants can email hellogoodmorningkids@gmail.com to reserve their spot.

Hello! Good Morning! interior                                                                                               photo: Amy Wulfing

Sweet Endings
When it’s time to leave (and it will be difficult!), take your new purchases and sweeten up with a stop down the street at the nearby and newly-opened 180 Xurros and Xocolata. The dolce de leche-stuffed churros, drinking chocolates and cappuccinos will keep your smiles lasting for the rest of the day.

Hello! Good Morning!
2419 NE Broadway St.
503-841-5120
Wed. – Sun. 11 a.m.- 6 p.m.
Online: facebook.com/Hello-Good-Morning

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Have you visited Hello! Good Morning!? What was your favorite find? Let us know in the comments below!

—Anna Doogan