If a one-stop shop for quality children’s clothing, toys, stylish homewares and even a few vintage pieces sounds like a dream, prepare to have your dreams come true. There’s a new shop in Northwest that has a fabulous little something for everyone. Find out why we just can’t get enough of The Yo! Store, and why you’ll love it too.


                                                                                 Photo: Mikola Accuardi

The Yo! Story
As the owner of Portland’s beloved Yo Vintage shop, Sarah Radcliffe gained international attention for her stylish and gorgeously curated collection of vintage items. Now, as a new mom, she’s back with The Yo! Store: a brand new shop carrying fun homewares, hip accessories, select vintage items and an impressive selection of clothing and gifts just for the little ones, all in a bright and airy space at the corner of NW 19th & Lovejoy.

Rad Clothing for Stylish Kids
With a background as a trend researcher and buyer in London, Sarah’s talent for identifying beautiful, high-quality and durable clothing comes across in her choice of items at The Yo! Store, which opened in October. The focus is primarily on European children’s clothing lines, such as Bobo Choses and Tiny Cottons from Spain, and Mini Rodini from Sweden. Along with playful t-shirts, leggings, pants, jumpsuits and dresses, you’ll also find adorable rompers and onesies by Rylee & Cru and Tobias & the Bear, sweet organic animal hats by Ellie Fun Day, and handmade leather Donsje booties and miniature animal purses from Amsterdam, along with much, much more. Children’s clothing runs in sizes from babies to 6, so you’re sure to discover some fun new finds to add to your tot’s wardrobe.


                                                                                    Photo: Mikola Accuardi

Toys & Gifts
Along with clothing, The Yo! Store has an array of toys that will delight your little sidekick. (All tested and approved by Sarah and her two-year-old son!) Check out the stuffed animals by Noodoll, the Omy felt pens and coloring rolls, patterned washi tape, temporary tattoos by Meri Meri, stroller cards by Wee Gallery and a shelf of brightly-colored books that you’ll definitely want to add to your home library. Picking up a gift for someone else? Browse the wall of playful greeting cards, and add one to your purchase, along with a bar of MAST chocolate that you can snag at the counter. While your gift is being wrapped, spend some time visiting with Agnes, the friendly pup who hangs out in the store daily. Definitely take a peek at the sale table, where you can always find some new goodies for a reduced price! (Because who doesn’t love a sale?) Need a quick nursing stop? The comfy couch in the store makes a great cozy spot.


                                                                                         Photo: Mikola Accuardi

And So Much More!
Dedicated followers of Sarah’s vintage clothing collection, rejoice! The Yo! Store still carries a small selection of choice vintage items. Also be sure to check out the home and lifestyle side of the store, where you can score the perfect bag by Baagu, L:A Bruket apothecary items, scented candles by Boy Smells, colorful textiles, ceramic vases by Bloomingville and prints by Yellow Owl Workshop, as well as locally made jewelry and decorative mobiles. The hardest part is deciding what to choose! If you’re shopping with the kids in tow, they’ll enjoy the basket of toys to play with while the grown-ups get a chance to browse.


                                                                                         Photo: Mikola Accuardi

Stay in Touch
Sarah is extremely knowledgeable about all of the products she carries, and is always happy to chat with customers about their purchases and help them find the perfect item. You’ll want to join the store’s mailing list and follow Sarah’s beautiful Instagram to get the latest info and see what’s fresh and new. Can’t make it in right away but saw something you need to have? Not a problem. The Yo! Store also offers online shopping, including an option for in-store pickup.

The Yo! Store
935 NW 19th Ave.
Tues. – Fri., 11a.m. – 5 p.m.
Sat. & Sun., 10:30 a.m. – 4 p.m.
Closed Mon.
Online: yoportland.com