Looking for a bargain on quality kids’ stuff? We took a peek inside Smallfry’s, the newest resale shop on the block, and found that not only do they have a mix of new boutique items and gently used, quality toys and clothes, but they also have a play area for your wiggly ones. Read on to find out what we discovered.
Inside the Shop
Your first sight walking into Smallfry is the clean, organized space where great attention has been paid to detail and effort has been made to create an eye-catching and relaxing shopping experience. You won’t have to shuffle through overstuffed clothing racks or mixed up sizes in this shop! The shelves are neatly arranged to feature the best of Melissa and Doug, Haba, and the other brands that parents look for when they want the best quality and top-notch learning experiences in the toys they choose for their munchkins.
Photo: Rosemary Ragusa Photography
The Brains Behind the Business
Avery Waxman was a corporate employee with a toddler at home and was newly navigating the parenting world. She walked by Zanzibar one day, saw that it was up for sale, and had the sudden vision of opening a children’s resale shop that could provide reasonably-priced boutique options mixed with practical basics that every parent needs. This cross section of quality, affordability, and functionality is exactly what she has brought to the Hollywood district with Smallfry.
Shopping and Consigning with Smallfry
Smallfry opened on January 3rd, so they are still building their inventory to offer a wide variety of sizes and styles. For this reason, the intake process for consignors is really flexible. No appointment is needed and there are not a lot of restrictions on seasonal items, styles, or sizes. All children’s sizes, from infant through size 10 are accepted, and they are not opposed to taking out-of-season items. The state-of-the-art software system they are using provides shoppers and consignors with their buying and selling history, as well as a speedy way to search inventory when a item is being requested. This allows Smallfry to keep inventory “in the back” when it doesn’t fit on the shelves and quickly look up your requests when you don’t immediately see what you’re looking for. That’s some fabulous customer service!
Photo: Marianne Walters
Bring the Kids
As the parent of a young tot, this owner is prepared for the little ones to join you while you shop. A corner of the store is dedicated to a playspace for the littles to hang out while their parents browse. Additionally, events are being arranged every two weeks for families to enjoy in this fun and inviting space. Check out the calendar for upcoming events and join them for Creative Storytime, Micah & Me, Yoga Tots, and Stretch, Dance, Play. Looking for something to do after you stock up on clothes, gear, and toys? Walk across the street to the public library branch or head down the road to Grant Park and make an afternoon of it.
Photo: Marianne Walters
Smallfry is located on NE Tillamook St. in Hollywood/Grant Park, just a hop off of Sandy Blvd. Street parking is readily available, and you can’t miss the picture windows of the storefront with the brand-new Smallfry logo. When you arrive, say “hi” to Avery and be sure to offer her your feedback on your shopping experience.
4107 NE Tillamook St.
What do you look for in a great consignment store? Let us know in the Comments below!
– Marianne Walters