Your fave kids clothing brand for simple style, bold colors and unisex design has a new collection! Just in time for spring and summer, Primary has launched its new Sustainable Swim line.

Available now, the 35+ piece collection features styles for babies and kids and is made with recycled materials. The line features rash guards, swim trunks, swim tops and bottoms, one pieces, swim diapers and even an adorable hat.

Each piece ranges in price from $10 to $34 and is made with sun-blocking UPF materials. Despite the function, each and every Primary suit is beyond adorable!

Choose from polka dots, solids and stripes in an array of colors. There’s a suit for everyone, including a pair of grown-up trunks that match a baby and big kid version!

Primary’s new line of swimwear is part of their commitment to its sustainable initiative set in 2015. Along with the line, Primary also now offers sustainable synthetic options in activewear and hope to meet their goal of 100% sustainable materials for all synthetic styles by the end of 2020.

––Karly Wood

All photos: Courtesy of Primary



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