The hit romantic comedy that defined the early 2000’s starring Kate Hudson and Matthew McConaughey is making a comeback, but this time on the small screen. Quibi is rebooting How to Lose a Guy in 10 Days.

The rom-com era has officially been reborn with Netflix hits like Set It Up and Ali Wong’s Always Be My Maybe leading the way and now short-form streaming platform Quibi is jumping into the fray with a reboot of How to Lose a Guy in 10 Days as a series.

As Quibi’s official synopsis describes the series “follows a glib young online columnist and an oversexed advertising executive who both need to prove, once and for all, they’re capable of being monogamous. They soon discover, however, keeping a relationship is harder than Andie Anderson made it look!” Andie was the character originally played by Hudson. The show is being written by The Mindy Project’s Gary Branum.

For those wondering what is Quibi? Yes, it is yet another subscription-based streaming service. What makes this platform different is that it is designed to be watched on-the-go via mobile devices so all of the content is short form, an average of around 10 minutes per episode. The name itself, Quibi, stands for “quick bites.” The service won’t launch until Apr. 6, 2020. It will offer subscribers two monthly payment tiers: $4.99 with short ads, and $7.99 without them.

—Shahrzad Warkentin

Featured photo: IMDB

 

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