We are thrilled to see that brands are really going all out for Pride 2021. You’ll find tons of new rainbow gear collections, special snacks, inclusive toys and our all-time favorite LEGO set. Bonus: many of these special products financially give back to the LGBTQ+ community. Be an ally and show your support for ALL families this month, and all year long!

Clothing & Gear

photo: Kate Loweth

Target Pride Collection

Shop in-store or online at Target to gear yourself out in all the rainbow garments you can find. Target also offers party supplies, Pride-themed home decor and outfits for your dogs!

Shop here

photo: Hanna Andersson

Hanna Andersson Pride Capsule Collection

Deck your crew out in rainbow gear from Hanna Andersson. We especially love all the long john PJ options and too-cute swimsuits. 

Shop here

photo: Disney

Disney Pride Collection

The Walt Disney Company is gearing up for Pride 2021 with the most colorful collection of Pride merchandise ever! New this year, fans can also shop Pride-themed Marvel, Star Wars and Pixar characters! Like years past, Disney will be donating funds to organizations that support LGBTQ+ communities in celebration of the new collection and Pride Month. 

Shop here

photo: JOANN Stores

JOANN Stores Pride Collection

Inspired by the LGBTQ+ community, JOANN's product line features a wide array of items to help Americans get ready for their upcoming Pride celebrations, including custom fabrics, stickers, and flags, and fun accessories to wear your pride. JOANN also released creative project ideas for crafters to create their own Pride gear and home décor, with step-by-step directions for a Pride flannel quiltPride water bottle holder, Pride embellished jeans and a Pride flag with customized fabric.

Shop here

Toys & Games

Inclusive Wooden Peg Dolls

We love this option for your Montessori-inspire playroom. These wooden peg dolls are hand painted in rainbow colors with different skin tones, encouraging open-ended play.

Get yours here, $66.54. 

Rainbow Rocker/Pickler Triangle

Your kids will love this Montessori-inspired toy that takes them from the crawling baby stage well into the preschool years. Add on the climbing wall and you've got the coveted Pickler triangle (that's super sought after on resale groups). 

Buy it here, $102+. 

photo: LEGO

Everyone Is Awesome LEGO Set

Everything—and everyone—is awesome! For Pride 2021, LEGO Group is releasing a new rainbow set that celebrates the world’s diversity. Inspired by the rainbow flag of the LGBTQIA+ community, it features 11 unique monochrome figures with individual colors and hairstyles.

The 346 piece set, “Everyone is Awesome” will go on sale June 1, just in time for Pride Month. You can buy it online at LEGO.com or at LEGO stores for $34.99. Once completed, it’s the perfect size for a desk or window display, to bring a colorful pop to life every day.

Learn more

photo: Mattel

UNO Rainbow-Hued Deck

Play with Pride this summer! UNO has partnered with the It Gets Better Project to release a brand new card deck celebrating inclusivity and the LGBTQ+ community.

The rainbow-hued pack is available to purchase exclusively at Target.com and Target retailers nationwide for $5.99. Mattel has also donated $50,000 to the It Gets Better Project and will be a part of the organization’s digital pride fest in June. The unique festival will bring trailblazers in the LGTBQ+ community together with the general public for conversations and UNO gameplay.

Grimm's Rainbow Stacker

This rainbow nesting arch set is fun and engaging for caregivers and their young children. It is fun for stacking and also looks great on your shelf. 

Get yours here, $58.94. 

photo: Etsy

Mandala Loose Parts Kit

Kids can learn shapes, colors, counting, sequencing and more with this colorful kit. 

Get yours here, $38.99. 

Rainbow Spinning Drum

This rainbow toy is great for hand-eye coordination and it will pull your little one in to play with the moving colors. The drum makes a sound as it spins, encouraging play. 

Buy it here, $33. 

Rainbow Sorting Bowls

This open-ended toy offers endless possibilities from sort to stacking to counting and kitchen play. 

Buy them here, $36. 

Rainbow Ribbon Toy

Your little one will love the silky feeling of these rainbow ribbons that are attached to a soft, wooden loop. Fun for dancing and sensory play. 

Buy it here, $7.39+. 

Personalized Xylophone

There's nothing that stands the test of time like a well-made xylophone and this one is too cute to pass up. 

Buy it here, $21+.

Snacks & Beverages

photo: Skittles

Gray Skittles That Give Back

For the second year in a row, Skittles is giving up its rainbow for Pride Month! By removing the rainbow from their packaging to celebrate the LGBTQ+ community they are highlighting that during Pride only one rainbow matters.

Skittles Pride Packs will come with all gray packaging and colorless candies inside. The brand is partnering with GLAAD and will donate $1 per pack purchased during the month of June to the organization (up to $100k).

Read more

photo: Kind Bars

Kind Pride Bars

The KIND PRIDE bars’ packaging features the colors of the Pride flag and information about Ali Forney Center, KIND’s longtime partner and the nation’s largest non-profit organization aiding homeless LGBTQ+ youth. The KIND® PRIDE Bar is available in best-selling flavor, Dark Chocolate Nuts & Sea Salt, and will be sold online at kindsnacks.com, Walmart.com, Boxed.com and Amazon.com as well as in-store at Whole Foods, CVS, Hy-vee, Hannaford’s and Stop & Shop, while supplies last.

photo: Kellogg's

Together With Pride Cereal

Kellogg’s is releasing a new cereal just in time for Pride month! Together With Pride is available at select retailers across the country—and you can’t miss this soon-to-be fave breakfast treat. Fans of the beloved brand may already know the All Together Cereal well. 

The new cereal selection marks an extension of the existing collaboration between the Kellogg’s brand and GLAAD. Kellogg’s will donate three dollars from each box of Together With Pride sold to GLAAD. Shoppers must upload a copy of their receipt for the cereal purchase to Kellogg’s Family Rewards to support the donation.

Read more

—Kate Loweth

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