What are you watching lately? Since the beginning of the stay-at-home orders, more and more people are investing in streaming services. Reelgood looked to see which genres were seeing the most growth across various subscription VoD platforms. 

The team at Reelgood analyzed catalog data from Sept. 2019 for six major streamers and identified what percentage of all content in each service fell under every specific genre. Then they pulled that exact same data set for Jul. 2020 and drew a comparison between the two timelines.

They found that animated series saw a 187% lift in overall catalog representation on HBO Max relative to HBO Now’s catalog as of September last year. 

Movie Genre Growth

Courtesy of Reelgood

Comedy genre’s share of Netflix’s movie catalog went up by 6% in July 2020 compared to the genre’s library share in 2019.

Movie Genre Growth

Courtesy of Reelgood

Apple TV+ is growing their TV show catalog for the Mystery genre, which saw an increase of 74% compared to the genre’s share of Apple TV+’s library back in Dec. 2019.

—Jennifer Swartvagher

Featured photo: Morning Brew on Unsplash


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