This year has made the Reese’s brand salty and they’re not afraid to admit it. You can see it in their words and in their Reese’s cups. New Reese’s Big Cups with Pretzels are a twist on the classic cup that’s bigger, saltier and packed with delicious pretzels.
Finally, a product that represents how we’re all feeling in 2020. We’re keeping it together on the outside, but we’re salty on the inside. To introduce Reese’s Big Cups with Pretzels, you may have noticed some salty tweets from the brand.
“Let’s face it, we’re all feeling a little bit salty this year,” said Ian Norton, Reese’s senior director, Reese’s brand. “In true Reese’s fashion, we channeled our feelings into sweet and salty deliciousness with new Reese’s Big Cups with Pretzels.”
Get excited, because there’s one more salty savior coming too – Reese’s Big Cups with Chips – which will be available for a limited time only beginning March 2021.
Reese’s Big Cups with Pretzels will be available in a 1.3 oz. standard size/single cup ($1.49) and a 2.6 oz. king size/two cup ($2.09) and will be available November 2020. Additionally, Reese’s Peanut Butter Cups with Pretzels Miniatures ($3.79) will be available in January 2021. Reese’s Big Cups with Pretzels and Reese’s Peanut Butter Cups with Pretzels Miniatures will be a permanent addition to the Reese’s line-up at retailers nationwide.
All photos courtesy of Hershey’s