National Peanut Butter Lovers Day was Mar. 1 and Reese’s is celebrating! Along with bringing back a fan favorite, the brand also launched a limited edition product that unites all peanut butter lovers.

Get ready to sink your teeth into Reese’s Ultimate Peanut Butter Lovers Cups––the most intense version of Peanut Butter Cups in the 90-year history of the brand. To make sure you get to enjoy all the peanut buttery goodness, Reese’s is removing the chocolate and replacing it with a 100 percent peanut butter candy-flavored shell on the outside!

In a Hershey’s press release, Margo McIlvaineReese’s Brand Manager says “While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about. The frenzy that comes with changing an icon like the Reese’s Cup is real – but you can still enjoy the classic plus get more peanut butter flavor with a new option that’s every peanut butter lover’s dream!”

Reese’s Ultimate Peanut Butter Lovers Cups will be rolled out in standard ($1.09), king size ($1.79) and miniatures ($4.09) at retailers nationwide beginning in early April for a limited time.

Reese’s is also bringing back the fan-favorite Reese’s Peanut Butter Lovers Cups for a double dose of peanut butter-flavored candy excitement so keep your eye out for this returning treat. If you can’t wait until April to get your PB cups, you’ll want to check out Hershey’s new Organic Dark Chocolate Peanut Butter Cups which launched in February and can be found at national retailers.

––Karly Wood

All photos: Courtesy of Reese’s



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