Photo: rarye via Flickr Creative Commons
As parents, we know the joy of IKEA: $5 stuffed animals, wooden toys that won’t break the bank, and cute kids’ decor galore. And that’s just the kid section. A study done by Priceonomics, though, says we’re gonna age out of the glory that is IKEA. According to the study, adults will outgrow IKEA, and its build-it-yourself furniture, by the time they’re 34 years old.
The credit and financing company Earnest recently analyzed a dataset of more than 10,000 American shoppers’ spending habits to see when they abandon IKEA for fancier home improvement and furniture stores.
According to its data, the prime IKEA years — a.k.a. the “IKEA decade” — run from the mid-20s to the early 30s. By their early to mid-thirties, people move on to Bed, Bath & Beyond, West Elm, Crate & Barrel, and Williams-Sonoma.
When folks are celebrating their fab forties, their favorite hangout spots include Home Depot, Pier 1 Imports, Restoration Hardware and Raymore & Flanigan. Lowes and Ashley Home Furniture is a great place for those in their fifties, as the peak customer age is 54.
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