This Is How Much Americans Plan to Spend on Christmas This Year

The pandemic is shaping the shopping landscape this year.

By Karly Wood October 6, 2020

In partnership with The Harris Poll, Roku, Inc. has announced findings from its 2020 Holiday Consumer Shopping study. Giving new perspective into ever changing shopping habits, the 2,000 person survey gives fresh insight into shopping priorities and habits amidst the pandemic.

Many Americans have differing opinions about the future of the economy, however, the survey found that seven out of 10 consumers planned to spend the same or more on gifts this year. On average, they expected to spend about $885 when it comes to holiday-related purchases.

photo: Freestocks via Unsplash

Due to so many travel restrictions and social distancing guidelines, approximately 31 percent of those surveyed shared that they were planning to buy more gifts this year because they won’t be able to see as many family and friends. That same number of people reported they planned on purchasing a gift to help someone else or themselves to work from home.

Due to COVID-19 respondents also expect to do 65% percent of their shopping online as opposed to in store. Curious about what else the survey found? You can view the full report online on the Roku website.

––Karly Wood

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