Your daughter loves to run, jump and play. She also loves to wear dresses, bows and pretty shoes. Now, she can do both without compromising comfort or style. Rothy’s, the cult-favorite shoe that has set the fashion world on fire has launched a brand-new line just for girls. Available now in 10 bold colors, your kiddo can go from school to the playground to dinner with the grandparents without ever having to swap her footgear. Keep reading to find out more.
We already know and love Rothy’s shoes—available in three styles: the Loafer, the Point and the Flat—for ourselves, so when we heard about the brand-new line just for girls, we had to know more. According to Elie Donahue, Rothy’s VP of Marketing, it took over a year to develop the line because the company wanted to do it right. Elie says, “We believe in this shoe. We are truly filling a need for active girls who still want to be stylish. You can send your daughter to school, to the playground, on a play date and out to dinner, all in the same shoe.”
Made with the same 3D knit process, fit and style as the original shoe, available colors and prints include leopard, marigold, pink, camo and classic black. Some of the shoes are similar to the adult styles as well, so girls can match with mom! Best part? They are totally machine washable, which means they’ll be around for as long as your kid can fit her foot inside.
Why Does Everyone Love Rothy’s?
Rothy’s is a two-year-old company founded by Stephen Hawthornthwaite and Roth Martinwomen, looking to re-imagine the stylish classics. They didn’t want career women to have to choose between style and comfort, so instead, they created an incredibly durable, machine-washable, flexible shoe that moves with the foot. Immediately, the shoe was a hit and continues to wow. “This is a shoe that makes women feel beautiful and confident. We’re hoping to do the same for girls,” says Donahue.
And, they care about the process. Each shoe allows for less than 5% waste, rather than the typical 35% of materials that end up on a production floor. Rothy’s uses recycled water bottles to create their popular fabrics, and to date, they’ve repurposed over 12 million water bottles. And, each shoe is 100% recyclable: materials include recycled foam, vegan and other non-toxic adhesives and each shoe has a carbon-free rubber sole. Talk about being light on your feet.
The brand-new girl’s line from Rothy’s offers sizes 10-13 for toddlers, 1-4 for big kids. Available at rothys.com, $65 a pair. If you happen to be in San Francisco, stop by the brick and mortar store located at 2448 Fillmore Street.
— Gabby Cullen