Have you seen the brightly painted building in downtown San Francisco that looks like the ice cream flavor Rainbow Sorbet? We’re not talking about the Painted Ladies! Get ready to scream—because we all scream for ice cream at the Museum of Ice Cream! Read on to get the full scoop what new things you can expect this holiday season at the MOIC.

photo: Mae Respicio

Get Your Holiday Sparkle On This Pinkmas!

The mood: festive and fun. The vibe: pink and sparkly. The goal: to get your family’s holiday sparkle on! From now through January 12, the Museum of Ice Cream celebrates the most glittery (and delicious) parts of the season with their Pinkmas installation—and they’re sleighing it.

photo: Mae Respicio

The exhibit has tons of interactive moments from sing alongs to ornament making and decorating the MOIC trees. Every room offers a sampling of treats like pink hot chocolate, pink ice cream sandwiches and snowy dipping dots. Every inch of the museum—up through the famed sprinkle pool—is decorated in bright forests and glowing garland. So get your best holiday outfits coordinated, charge your cameras and bring the kids to kick off the season in this (highly Instagrammable) pink wonderland!

photo: Mae Respicio

The interactive art installation is perfect for children and parents with a sweet tooth, an eye for candy and a love of a good photo opp. With themed rooms, such as the sprinkle pool or the gummy bear forest, you’ll be guided through the exhibit and able to interact with each room. Have you always dreamed of swimming in a pool of sprinkles? Jump in—dreams really do come true.

photo: Sandra Lee

Pick a Flavor

Do you have a favorite flavor of ice cream? Look to your child and say it—that’s your new name while visiting the MOIC. The staff has donned these fictional names as well, such as “Vanilla Vanessa” or “Strawberry Bret.” Get your child excited and have them think of what their ice cream name will be for the day.

photo: Sandra Lee

Minted Ticket

Timed tickets are $38 and are purchased online, they cannot be purchased at the door. Kids age two and under are free. Groups of 10+ receive the discounted admission of $29 per person.

Insider tips: The Museum of Ice Cream is located downtown near Market Street, there is some street parking but we recommend either taking public transportation or parking in a nearby garage. Strollers are not permitted inside so if you have a little we suggest a carrier.


Museum of Ice Cream
1 Grant Ave.
San Francisco, CA
Online: MuseumofIceCream.com

—Mae Respecio and Tarah Beaven



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