When Natalie Bell posted pics of her personalized seat belt covers on Facebook she got an overwhelming response. The covers, which include the child’s health issues or medical conditions, can alert emergency personnel of potential problems in the result of an accident.

Bell, whose daughter has a cochlear implant, wrote on Facebook, “I always wonder what would happen if I was in a car accident with my daughter in the car and I was unable to let the doctors know that my daughter could not have a MRI due to having a cochlear implant, now I don’t need to worry about that with these seat belt covers. ”

The clever covers aren’t just for kiddos with cochlear implants. Bell personalizes the much-needed medical help items for plenty of other needs too.

In the weeks following Bell’s initial post, the pics of the covers have gone viral—with over 206,000 reactions and 758,000 shares to date. And parents aren’t the only ones praising Bell’s post. The wife of one emergency responder commented, “My husband is part of Fire and Rescue and said that this is a brilliant idea. Such a valuable piece that provides a lot of information clearly so that personal involved can approach situations with knowledge and care” and a police officer wrote, “This is an amazing idea! As a Cop, I wish I could hand these out to anyone who needs them…. I will share this to everyone I can.”

How can you get one of these genius seat belt covers? Check out Bell’s website, Personalised by Nat. The covers are $15 each, but currently (due to high demand) take two to four weeks for delivery.

—Erica Loop

Featured photo: Personalised by Nat via Facebook

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