184Magazines of the US Weekly ilk have heightened awareness about which handbags famous women sling over their shoulders. Some are worth the hype, including those from Not Rational, a brand carried at Madrona’s new superbly edited Hitchcock boutique. Among the sleek ones at the store, we fell in instant love with the cognac leather baby bag, which looks Hollywood-worthy (and, in fact, has been carried by non-mom Anna Kournikova). It has eight pockets for housing necessary objects like pacifiers, bottles, diapers, snacks, sunscreen and BlackBerries. To boot, a changing pad, with a seersucker fabric backing, is included. Hitchcock—also where mod cocktail rings pose next to funky necklaces and chicly labeled skincare products—was co-founded by Erica Sheehan, a former make-up artist with Nordstrom (and before that, a stockbroker). So, while buying a bag, don’t hesitate to inquire about a makeover to go with it.

P.S. Mention Red Tricycle and save 10% off any purchase.

Not Rational baby bag, available for $525 at:
1123 34th Ave.
near E. Spring St., on Madrona’s strip