For many of us moms, somewhere amidst the sleep deprived days when spit up became the new black, shopping for personal attire fell to the back of the closet. But, who could blame us? Not only do our adorable kiddos effortlessly monopolize our time, they come equipped with their own list of gear to shop for. The way out of this slump? Meet Emerald Cuff, a new online fashion boutique that retails outfit collections with three new creations each month, plus fashion guides to help elevate every mom’s style. Shopping never looked this good!

Emerald Cuff Fashion photo: Emerald Cuff

How It All Began
After meeting at their children’s preschool, Emerald Cuff’s co-founders Erin Dekker, Maria Facioni and Erin Olsson realized there was more to their budding friendship than chasing around toddlers together on playdates. The three local mompreneurs discovered they shared a common passion for fashion and a dream to help other busy moms and women to look and feel their best. Like most of us, they struggled to pencil in time to shop for themselves, and found searching for fashionable attire online to be overwhelming with the considerable amount of options and uncertainty when it came to quality and fit. Thus, on Mother’s Day this year the trio launched their own online retailer offering affordable, effortless, and fab fashion collections suitable for everyday wear, complete with style guides to teach shoppers how to obtain a desirable look with their items.

Emerald Cuff Dressphoto: Rachael Brandon

How It Works
The fun begins by logging on to Emerald Cuff’s simple and easy to navigate website, and then browsing the three carefully coordinated fashion collections that have been selected for the current month. Think personal stylist at your fingertips. You’ll notice that every collection includes a featured garment that has been thoughtfully paired with a hand-crafted jewelry item, as well as a bonus style piece. Whether you choose from the pre-selected collections or create your own outfit the cost is $75, making it simple to browse the attire for what you like without having to compare prices. You’re also welcome to browse the boutique for individual items with the clothing and jewelry priced at $45 and $30 respectively.

Emerald Cuff Jewelry Collage 2photo: Emerald Cuff

What Are You Getting?
The ladies at Emerald Cuff have chosen all of the garments based on quality, versatility, style and ease of wear. Not only does the clothing look good, but feels amazing to wear and fits true to size. Most of the threads run from size small to large, with a few styles offered at extra-small. All of the jewelry has been hand-crafted with artisan materials such as real stone, gems and precious metals and perfectly accompany the focal piece of the collection. Whether you are heading off to work, meeting for a playdate, or it’s finally date night, the collections will get you where you need to go and you will look great too!

Emerald Cuff on Momphoto: Rachael Brandon

The Scoop on Ordering and Delivery
Follow basic ordering procedures at checkout, and be sure to sign up for their newsletter to keep up-to-date on when new collections are released. Their fast delivery is free on all purchases over $50. Items can be returned for store credit if done within seven days of receipt.

Emerald Cuff Deliveryphoto: Rachael Brandon

The Perks
Emerald Cuff is currently offering all Red Tricycle readers 15% off their August collection. Use promo code ECSAVE15 at checkout. This offer is good through Aug. 4-10, 2015.

Emerald Cuff
Online: emeraldcuff.com and on Facebook

Do you think you might give Emerald Cuff a try? Tell us about your experience in the Comments below.

— Rachael Brandon