Shark week is coming! Discovery, Inc. just announced its exciting list of merchandising partners for Discovery Channel’s Shark Week 2020 airing Sun. Aug. 9 through Sun. Aug. 16. This year the consumer products program includes new and returning partners including Build-A-Bear.

Build-A-Bear is back for a third year with their Shark Week collection.

Shark Week Build-A-Bear

Great White Shark is available now and will arrive in stores throughout July. This powerful predator is known for its huge size and sharp teeth. This Great White Shark looks extra cool thanks to the official Shark Week logo on its paw pad.

Shark Week Build-A-Bear

Saw Shark is the newest online exclusive from Build-A-Bear. Known for their long, saw-like snouts and barbels that look like a mustache, saw sharks often swim in coastal waters. With plush fins and shiny blue fur, this smiley shark also features the official Shark Week logo on its paw pad. 

You can personalize your sharks outfits, sounds and scents. 

“Every year, we look forward to enhancing our viewers’ love for Shark Week by providing them with an appealing and diverse slate of merchandise,” said Carolann Dunn, Vice President, Consumer Products Licensing, Discovery, Inc. “Our goal is to allow shark lovers to go beyond watching shark-themed programming by wearing or playing with shark-themed products, and this year’s consumer products programming provides the opportunity to do just that.”

For up to date information on Shark Week as well as photos and videos, follow #SharkWeek on Twitter, Instagram, Facebook and Snapchat.

—Jennifer Swartvagher

All photos courtesy of Discovery Channel


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