You can scream for ice cream, or you can smize for it. Tyra Banks is jumping into the ice cream game with the release of the aptly named SMiZE Cream and it will ship nationwide. It’s custard-style, comes in seven signature flavors and comes with a twist.

Once you make it to the bottom of the individually packed serving, you’ll find a cookie dough truffle covered in sprinkles! You can buy each of the seven flavors online: vanilla, birthday cake, brownies, purple cookie monster, salted caramel, cookie caramel and an intriguing “chocolate barbeque” flavor. Orders are slated to ship in mid-July for the perfect summer pick me up.

“You might be saying ‘Tyra, what’s different about your ice cream?” Banks said. “I’ve got news for you… This is not just ice cream. It’s technically a delectable frozen custard. And we’ve got a yummy SMiZE Surprize hidden inside – a huge chunkalicious cookie dough truffle!

If you’re in the LA area, you can also visit the official SMiZE shop starting today. It’s located blocks from the beach at Santa Monica Place in Santa Monica, California. Banks has also created a mentorship program around the launch and the new company will partner with Eldera, the global intergenerational mentoring platform. Get your smize on and enjoy!

—Sarah Shebek

Featured image courtesy of Massimo Campana

 

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