San Diego-based Baby Tula is best known and beloved for their hip and functional baby carriers and ring slings––and now the company is launching a collection of stylish backpacks in irresistibly cute prints, so the kiddos who have grown out of babywearing can keep feeling the love. Read on to scoop up one of these adorable bags for upcoming holiday travels or as a quintessential fall staple for school or afternoon adventures. Fun fact: the backpacks modeled in the sweet photos herein are worn by kids of parents who used to babywear them in Baby Tula gear!

Designed with Comfort & Longevity in Mind
Tula backpacks are perfectly sized for toddlers and big kids, measuring 12″ wide, 9″ high and 4″ deep. Boasting the flair of European design in an old-school silhouette coupled with high-quality, 100% polyester, water-resistant fabric, these classic backpacks will stand the test of time on many a childhood jaunt. The adjustable, padded shoulder straps are lined with soft, durable mesh for comfort and allow your kiddo to grow into and grow with their backpack and a sliding chest clip ensures a proper fit.

Added Touches We Love
Two front storage pockets and the stretchy interior pocket added to the main compartment help kids keep their school supplies, snacks and toys organized and separate. An ingenious design feature we love: magnetic snap closures––which make it a cinch for kids of all ages to open and close the backpack with ease––and without help. Another cute touch: a name tag on the interior that bears Baby Tula’s motto: “Keep doing what you love.” And as parents we love the ‘quick-grab’ handle on the top of the backpack that makes it super easy to tote when offering little ones a hand.

5 Charming Prints
Tula backpacks come in five vibrant and playful prints: “Play” is mustard yellow with white hearts, “Blossom” is navy blue with pink flowers, “Rainbow Showers” is mint green with rainbows, “Stamps” is gray with a smattering of fun designs like race cars, dinosaurs, lightning bolts and rocket ships and “Stickers” has a candy pink background peppered with a host of things we all love: unicorns, donuts, mermaids and more. Each backpack features the signature “Tuliki” lining (featuring the company’s signature bear logo).

Beyond the Bag
Tula backpacks cleverly complement the designs of the company’s baby carriers and blankets so the family can mix and match their favorite prints beyond the bag and babies and big kids can coordinate with each other.

Support a Mom & Pop Family Business
Baby Tula is headquartered in San Diego and the company is the brainchild of husband/wife team Ula and Mike. While traveling the world and witnessing South American culture, their eyes were opened to the ease, convenience and contentment that mothers and babies experienced while babywearing and being close to each other. When their own daughter was born, their Grandma made them a sling designed to their specifications, as they hadn’t yet found one to their liking. Next came the requests from friends and families for a similar baby carrier, then Baby Tula the company was born and the rest is history!

With Tula Backpacks, the journey from babywearing into childhood continues.

Shop for Tula backpacks here once they become available in October. Each backpack costs $79.


What’s your favorite Baby Tula backpack print? Share in the comments.

Photos courtesy of Baby Tula.

––Beth Shea