Are your kiddos superfans of Mindy Thomas, Guy Raz and the famed “Wow in the World” podcast? News released today is going to change things up in a big way.

Tinkercast and Sony Music Entertainment (SME) have announced a new partnership that will develop premium podcast content that caters to kids and families––and undoubtedly take the growing audio market into the next dimension. Leading children’s media company, Tinkercast, and its vision of bringing engaging stories will soon be available on an even bigger scale.

photo: Meeno Peluce

If you aren’t familiar with Tinkercast, it was founded by media veterans Guy Raz, Mindy Thomas and Meredith Halpern-Ranzer. The Tinkercast team creates award-winning, immersive audio-first content that encourages “thinkers and tinkers” to embrace their role of shaping tomorrow.

SME’s role will broaden the scale and scope of Tinkercast’s work with its content creation, monetization and marketing expertise. So what does that mean exactly? You can expect tons of new episodes, international versions of existing content, PLUS brand new shows that will roll out this year!

Meredith Halpern-Ranzer, CEO, Tinkercast said “When we launched Tinkercast and Wow in the World, we were driven by our desire as parents and media makers to engage kids beyond the screen, in conversations and in their future. As parents, we wanted our kids to feel agency in their world. As media makers and storytellers, we believed that well-told stories could inspire hope, optimism and “wow.” We are thrilled to be partnering with Sony Music Entertainment in order to amplify our mission and to bring beloved and new original content to families around the world.”

Tinkercast content and programming will be available on all major platforms including Apple Podcasts, Google Podcasts, Spotify and Pocket Casts.

––Karly Wood

 

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